7 research outputs found
Managing Information In Servicescapes To Affect Consumers’ Emotions And Purchase Intention
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Internationale Markennamen: Die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien
- Author
- A Pecotich
- AA Alashban
- BG vanden Bergh
- BH Schmitt
- BH Schmitt
- C Kohli
- CW Boyd
- D Aaker
- DL Nelson
- F Leclerc
- FC Hong
- J Meyers-Levy
- J Usunier
- JD Herstatt
- JH Greenberg
- JNP Francis
- LX McCusker
- M de Mooij
- N Dawar
- P Riefler
- R Klink
- RA Peterson
- RB Zajonc
- S Hoffmann
- S Latour
- S Müller
- S Zhang
- SH Ang
- SHC Tai
- Stefan Hoffmann
- Stefan Müller
- TM Pavia
- Y Pan
- YY Huang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Olfaction and the retail environment: examining the influence of ambient scent
- Author
- A McPherson
- A Mehrabian
- AC North
- AS Mattila
- B Merrilees
- Barry J. Davies
- BJ Davies
- BJ Davies
- C Areni
- C Strugnell
- CS Gulas
- D Kooijman
- Dion Kooijman
- DJ Mitchell
- DJ Mitchell
- ER Spangenberg
- GW Harrison
- J Baker
- J Baker
- J Bellizi
- J Dickson
- J Urry
- JC Chebat
- JP Aggleton
- K Krauel
- K Spies
- KL Wakefield
- L Blackwell
- L Dube
- L Turley
- M Halloway
- M Mostert
- MJ Bitner
- PF Bone
- PH Bloch
- Philippa Ward
- RA Baron
- RE Milliman
- RE Milliman
- RJ Donovan
- RJ Donovan
- RW Belk
- S Doyle
- SHC Tai
- TS Lorig
- UR Orth
- WD Wells
- WO Bearden
- Publication venue
- Publication date
- 01/11/2007
- Field of study
Smell, Scent, Retail brand image, Retail environment, Human olfaction,
Gender-based differences in consumer decision-making styles: implications for marketers
- Author
- A Hui
- A Solka
- AH Eagly
- B Yoo
- C Bakewell
- C Wilkinson-Weber
- C-L Wang
- D Buhrmester
- D Grewal
- D Kruger
- D Miller
- DAS Kempf
- DJ Brosdahl
- DN Bellenger
- E Fischer
- EE Maccoby
- EPY Tang
- ES Kashima
- F Buttle
- FL Anne
- G Hofstede
- G Hofstede
- G Walsh
- GB Sproles
- H Dittmar
- J Meyers-Levy
- JA Baker
- JE Park
- JE Workman
- JL Hafstrom
- JX Fan
- KG Atkins
- KH Hanzaee
- L Madson
- M Cleveland
- M Solomon
- MB Brewer
- Mitchell
- MR Solomon
- N Siu
- OECD
- P Alreck
- P Underhill
- PL Alreck
- R Eisinga
- R Mehta
- R Mehta
- RL Gorsuch
- RR Dholakia
- RW Belk
- RW Tafarodi
- S Arora
- S Burton
- S Durvasula
- S Jenner
- S Kaiser
- S Lysonski
- S Lysonski
- S Wesley
- SE Cross
- SHC Tai
- SJ Gould
- SK Harman
- SL Bem
- SM Noble
- T Mazumdar
- T Mirrlees
- TJL van Rompay
- V Melnyk
- VA Zeithaml
- VD Kaltcheva
- VW Mitchell
- W Kim
- YA Park
- YK Seock
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising
- Author
- A Abbas
- A Appadurai
- A Joy
- A McLaren
- AF Firat
- B Hooper
- B Moeran
- B Mueller
- BAS Martin
- BD Keillor
- BL Gross
- C Hall
- C MacKinnon
- D Howes
- D Kjeldgaard
- DA Griffith
- DG Mick
- E Croll
- EC Hirschman
- EL James
- G Ger
- G Ger
- G Hofstede
- GR Barmé
- H Cheng
- H Evans
- H Kassarjian
- HC Triandis
- HR Markus
- I Santaolalla
- J Barrett
- J Cohen
- J Farquhar
- J Zhang
- JF Andrews
- JN Pieterse
- K Grayson
- K Gwet
- K Leung
- K Little
- Kineta H Hung
- L Sklair
- LM Scott
- M Friestad
- M Venkatesan
- MB Holbrook
- MC Martin
- MF Ji
- ML Maynard
- MS Erbaugh
- N Zhou
- NA Boyacigiller
- NN Chen
- P Johansson
- PB Smith
- PC Earley
- R Inglehart
- RG Javalgi
- RK Schaeffer
- RT Rust
- Russell W Belk
- RW Belk
- RW Belk
- S Brownell
- S Han
- SA Grier
- SHC Tai
- Stella Yiyan Li
- SY Li
- T Levitt
- U Hannerz
- WC Chang
- WD Perreault
- X Zhang
- X Zhao
- X Zhao
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Integrated Marketing Communications: A Contextual International Advertising Approach
- Author
- A Banerjee
- A Cathey
- A Chandra
- A Kanso
- A Ozsomer
- A Prasad
- A Shoham
- A Shoham
- A Wolfe
- B McKim
- BB Hawabhay
- BB Schlegelmilch
- C Fill
- C Gronroos
- C Gurau
- C Hackley
- C Hart
- C McGoon
- CR Johnson
- CR Taylor
- D Lee
- D Vrontis
- D Vrontis
- D Vrontis
- D Zahay
- DE Schultz
- DE Schultz
- DE Schultz
- DE Schultz
- DE Schultz
- DE Schultz
- DE Schultz
- DE Schultz
- DE Schultz
- DM Peebles
- DM Peebles
- DM Peebles
- DM Szymanski
- E Elinder
- G Nowak
- GL Link
- I Kim
- IB Baalbaki
- IB Baalbaki
- J Boddewyn
- J Cayla
- J Jiang
- J Kliatchko
- J Kliatchko
- J Ogden
- J Park
- J Phelps
- J Phelps
- J Ratnatunga
- J Ratnatunga
- JD Ratliff
- JW Overby
- K Fam
- K Kirchner
- K Ohmae
- K Reich
- L Eagle
- L Eagle
- L Percy
- L Rolke
- M Durkin
- M Mesdag Van
- M Mooij De
- M Mooij De
- M Tharp
- MG Harvey
- MG Jackson
- MR Nelson
- MT Ewing
- N Papavassiliou
- N Singh
- NK Viswanathan
- O Holm
- O Schilke
- P Gabrielsson
- P Kitchen
- P Kotler
- P Kotler
- P Naik
- P Navarro
- P Pelsmacker De
- P Smith
- PJ Kitchen
- PJ Kitchen
- PJ Kitchen
- PJ Kitchen
- PJ Kitchen
- R Hite
- S Grove
- S Okazaki
- S Okazaki
- S Okazaki
- S Onkvisit
- S Onkvisit
- S Onkvisit
- S Onkvisit
- S Tsai
- SC Craig
- SC Jain
- SHC Tai
- SJ Gould
- SP Douglas
- ST Cavusgil
- T Duncan
- T Hsu
- T Levitt
- T Proctor
- T Reinold
- T Shimp
- T Shimp
- T Shimp
- T Shimp
- T Yeshin
- TC Melewar
- TC Melewar
- TC Melewar
- VH Kirpalani
- W Cook
- Y Fournis
- Y Wind
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2015
- Field of study
Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
- Author
- A Bardi
- A Furnham
- A Hinterhuber
- A Krishnamurthy
- A Patni
- A Saxenian
- A Saxenian
- ACO Siqueira
- AIDA Costa
- Anup Krishnamurthy
- B Mueller
- B Swoboda
- BA Walker
- BG Glaser
- BG Glaser
- C Homburg
- CE Gengler
- CR Taylor
- D Duangboudda
- D Lerman
- D Maheswaran
- D Slater
- D Ward
- E Deci
- E Garbarino
- E Kaynak
- E Pernu
- EI Mostovicz
- F Buttle
- F Langerak
- F Yahya
- FM Chuang
- FW McFarlan
- G Fennell
- G Harris
- G Hofstede
- G Moran
- GS Day
- H Cooper
- H Szu-Chi
- HJ Park
- I Gough
- J Arndt
- J Blythe
- J Cadogan
- J Cohen
- J Garrett
- J Gutman
- J Gutman
- J Pincus
- J Rekom van
- J Senyszyn
- J Zhang
- JC Narver
- JJ Arnett
- JM Phillips
- JN Sheth
- JO Kim
- JS Podoshen
- K Grayson
- K Kim
- L Sudbury-Riley
- L Tay
- L Zhou
- L Zhou
- M Agrawal
- M Bergstrom
- M Brettel
- M Laroche
- M Mooij De
- M Mooij De
- M Mooij De
- M Paul
- M Rokeach
- M Winell
- MA Akaka
- MK Mooij De
- ML Peterman
- N Donthu
- N Hennigs
- N Zhou
- P Kotler
- P Riefler
- P Shukla
- P Silayoi
- PR Cateora
- Pradip H. Sadarangani
- R Barrena
- R Batra
- R Mascio Di
- R Pieters
- RE Hite
- RE Petty
- Richard P. Bagozzi
- RL Moore
- RP Bagozzi
- RP Bagozzi
- RW Brislin
- S Chow
- S Okazaki
- S Okazaki
- S Okazaki
- S Onkvisit
- S Samiee
- S Zou
- SE Moriarty
- SF Slater
- SH Schwartz
- SHC Tai
- T Doctoroff
- T Kuisma
- T Levitt
- TJ Domzal
- TJ Reynolds
- TJ Reynolds
- TJ Reynolds
- TJ Reynolds
- V Gupta
- W Darley
- W Gong
- W Winit
- WAK Frost
- WD Perreault
- WJ Keegan
- Y Cheong
- Y Xu
- Y Zhang
- Y Zhang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study