Banks in poland – the quality of services

The quality of services is an essential factor in customer service and one of the best ways to distinguish a bank from its competitors. The banking sector in Poland is undergoing development and becoming increasingly competitive by prioritizing the question of quality and correct relations with customers, which is confirmed by research carried out by a variety of institutions. It does not mean, however, that all banks enjoy similar trust from its customers. In general, the Polish banking sector compares really well with other banks in Europe

Identification of organizational culture factors influencing innovation. Results of empirical research in manufacturing enterprises

This article presents impact of culture on the development of innovations in enterprises. The aim of the empirical study was identification of factors of organizational culture which influence enterprise innovation and evaluation of this strength impact. The results of empirical study suggest that, in order to successfully enable innovation at a given level of analysis, managers should address factors embodied in each of the core factors influencing organizational culture of innovation (among others: vision and a mission from which comes the need for innovation, ability to deal with conflict within the company, open and clear communication, regular work on innovation)

Sensory marketing and customers’ decisions on the food market

The main purpose of this paper is to make an attempt to present the influence of sensory marketing on buyer’s buying behavior. The paper covers the topic regarding the theory of influence of individual senses on buyer’s behavior. Sight is the most used sense in sensory marketing. The first way of brand’s identification is through colors, shapes, and lights. When the light is natural or softened customers spend more time in one place, but when light is an intensive customer become more dynamic. Sound is also important for sensory marketing users. Taste is often used when companies offer free-tasting promotional operations. Companies take emotions spared off by touch during the conditioning of the product or its conception. Sensory marketing is a deep and effective concept

E–banking in Poland as a modern form of managing a bank account

E-banking is one of the fastest growing banking segments in Poland. It is caused by the rapid evolution of the Internet as well as telecommunication and IT technologies. However, it still remains a relatively new form of managing a bank account and the channel of distribution of banking services and products. The aim of the research was the presentation of e-banking as a modern and effective form of managing a bank account. An Internet questionnaire was used to conduct the research. E-banking services in Poland were the area of the research. Taking into account the material gathered in the research, it has been noticed that e-banking brings low maintenance costs, availability and convenience. In the course of time more and more bank clients will be choosing this form of managing an account, as it is gaining more positive recommendations of the target customers. It will probably become the only form of banking in the near future

Customer trust to insurance company

Trust is one of the most important factors influencing consumers’ decisions. Honesty and reliability of insurance companies are required to be of the utmost degree. The analysis of the degree of trust to the largest Polish insurance company, which is PZU S.A., constitutes the primary objective of the article. The method of diagnostic survey in the form of the Internet questionnaire was applied to carry out the research. In studies was used a random selection of people by definition who have used the services of PZU. 140 people were subjected to the survey. PZU is a company with a long tradition of operating on the insurance market. PZU brand evokes positive associations. The respondents particularly value high working standards of the company staff as well as their competence in selling products the company offers. PZU has a wide product offer, and its customers are satisfied with the services offered by the company. Critical opinions mostly concern the process of damage repairs

Organizational trust and length of employment of workers

The aim of the article is to introduce the importance of organizational trust in the functioning of the organization and to determine its effect on the length of employment of workers. It is assumed that the trust in the organization promotes employee satisfaction and their commitment to work. Satisfied employees are not interested in changing jobs and remain loyal to the employer. This thesis has been subjected to empirical verification. Based on research conducted among employees of two different organizations and the preparation of the linear regression model and correlation coefficients it found that there is no correlation between trust and length of employment of workers. The obtained results may reflect the specifics of the surveyed entities and socio-economic environment in which the culture of trust is not a strong point.Celem artykułu jest przybliżenie znaczenia zaufania wewnątrz-organizacyjnego w funkcjonowaniu organizacji oraz określenie jego wpływu na długość okresu zatrudnienia pracowników. Przyjmuje się, że zaufanie do organizacji sprzyja satysfakcji pracowników i ich zaangażowaniu w pracę. Zadowoleni z pracy pracownicy nie są zainteresowani zmianą pracy i pozostają lojalni w stosunku do pracodawcy. Teza ta została poddana weryfikacji empirycznej. Na podstawie badań przeprowadzonych wśród pracowników dwóch, różnych organizacji i opracowaniu modelu regresji liniowej oraz współczynników korelacji stwierdzono, że nie występuje zależność między zaufaniem a stażem pracy pracowników. Uzyskane wyniki mogą być odzwierciedleniem specyfiki podmiotów poddanych obserwacji oraz otoczenia społeczno-gospodarczego, w którym kultura zaufania nie jest mocną stroną