Integrated Marketing Communications (IMC) Di PT Halo Rumah Bernyanyi

: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costumer's targetting is overlooked before drafting the IMC plan

Faktor yang Berhubungan dengan Rendahnya Cakupan Imunisasi Hepatitis B-1 pada Bayi 0-7 Hari di Wilayah Kerja Puskesmas Siompu Kabupaten Buton Tahun 2009

Immunize of Hepatitis B-1 is vaccine gift for baby which age < 7 day to be tieing of hepatitis B disease. hepatitis B disease usually inseminated for intramuskuler at exterior thigh. Coverage immunize HB-1 at Puskesmas Siompu on the year 2007 about 70,7 %, on 2008 about 58,65 %, 0n 2009 until November about 37,4 %. Target to do this research is to know the factor of which deal with lowering coverage immunize of Hepatitis B-1 for baby in region work at Puskesmas Siompu. This research is used study of cross sectional for design to know the factor of mother work, mother knowledge, the distance of house to health service (puskesmas), and benefactor copies with attributing to the lower of coverage immunize of HB-1 for baby use the statistical test of Chi-Square with level the meaning storey about 5 % (α = 0,05) or interval belief 95 %. The Result analyse of bivariate in this research indicate that the mother status work 58,1 % obtained by value p 0,880, good mother knowledge 12,8 % obtained by value p 0,000 by Ф 0,417, The distance of house to the health service (puskesmas) reached by 45,9 % obtained by value p 0,000 by 0,412, copy benefactor by health worker 43,9 % obtained by value p 0,000 by 0,946. From that result there is no relation of among work, there is relation of among knowledge, distance of the house to the health service, and copy benefactor to coverage immunize HB-1. Suggestion for Puskesmas Siompu must improve the counselling about important immunize of HB-1 for baby which can improve the knowledge of mother to do immunize and also conduct the monitoring, sweeping immunize done at house which distance is far from puskesmas so that coverage immunize reached and also improve the cooperation with the midwife to increase coverage immunize. For baby mother to be pay attention to the status and its important immunize of HB-1 for the shake of baby future. Key Words : Immunize of HB-1, Baby

Faktor Risiko Kejadian Kecacatan Tingkat 2 pada Penderita Kusta

Angka penemuan kasus baru kusta di dunia yang terlapor di data World Health Organization (WHO) pada awal tahun 2012 sekitar 219.057 atau sebesar 4,06 (prevalence rate per 10.000 penduduk). Menurut data tahun 2015 di Kabupaten Gowa ditemukan Case Detection Rate (CDR) sebesar 17/100.000 penduduk dengan penderita kusta pada tahun 2014- 2015 sebanyak 224 sedangkan cacat tingkat 2 sebesar 36 kasus. Penelitian ini bertujuan untuk mengetahui faktor risiko kejadian kecacatan tingkat 2 pada penderita kusta di Kabupaten Gowa tahun 2014- 2015. Desain penelitian yang digunakan adalah observational analitik dengan pendekatan studi kasus kontrol. Pengambilan sampel untuk kelompok kasus metode exhaustive sampling dan kelompok kontrol metode simple random sampling. Hasil penelitian menunjukkan variabel yang merupakan faktor risiko kejadian kecacatan tingkat 2 bahwa jenis kelamin (OR=1,188;95%;CI=1,523-2,694), pekerjaan (OR=2,541;95%;CI=1,163-5,551), Alat Pelindung Diri (APD) (OR=5,200;95%;CI=2,316-11,678) dan perawatan diri (OR=4,103;95%;CI=0,181-4,985) sedangkan status gizi (OR=0,188;95%;CI=1,523-2,694) merupakan faktor protektif kejadian kecacatan tingkat 2 pada penderita kusta. Kesimpulan penelitian ini adalah terdapat hubungan antara jenis kelamin, pekerjaan, alat pelindung diri dan perawatan diri dengan kejadian kecacatan kusta tingkat 2 di Kabupaten Gowa tahun 2014-2015

Pengaruh Internal Marketing Dan Kualitas Pelayanan BPJS Kesehatan Terhadap Kinerja Melalui Kepuasan Dokter Di RSUD Ulin Banjarmasin)

Internal marketing dan kualitas pelayanan BPJS Kesehatan mempengaruhi kepuasan dokter yang selanjutnya menjadi faktor penentu kinerja dokter. Tujuan dari penelitian ini adalah mengalisis pengaruh internal marketing dan kualitas pelayanan BPJS Kesehatan terhadap kinerja dokter melalui kepuasan dokter di RSUD Ulin Banjarmasin. Jenis penelitian ini adalah analitik dengan desain cross sectional. Pengumpulan data dilakukan secara angket dengan menggunakan kuisioner terstruktur. Subjek penelitian adalah semua dokter spesialis penyakit anak, penyakit dalam,ilmu bedah serta kandungan dan kebidanan yang bertugas di RSUD Ulin Banjarmasin yang memenuhi kriteria inklusi sebanyak 52 orang. Analisis data dilakukan dengan korelasi Pearson dan regresi linear berganda. Hasil penelitian menunjukkan ada korelasi antara internal marketing dengan kepuasan dokter (r = 0,584, p = 0,000), antara kualitas pelayanan BPJS Kesehatan dan kepuasan dokter (r = 0,499, p = 0,001), antara kepuasan dokter dan kinerja dokter (r = 0,583, p = 0,0001). Hasil penelitian dengan analisis regresi linear berganda menunjukkan bahwa internal marketing dan kualitas pelayanan BPJS Kesehatan memiliki kontribusi pengaruh terhadap kepuasan dokter sebesar 44,6% sedangkan yang 55,4% dijelaskan faktor lain. Kepuasan dokter memiliki kontribusi pengaruh terhadap kinerja dokter sebesar 32,7% sedangkan yang 67,3% dijelaskan variabel lain diluar model. Disimpulkan bahwa internal marketing dan kualitas pelayanan berpengaruh terhadap kepuasan dokter yang selanjutnya berpengaruh terhadap kinerja dokter. Disarankan kepada BPJS Kesehatan untuk memperbaiki sistem pembiayaan INA-cbg's dan melakukan sosialisasi peraturan dan Perundangan dengan lebih baik

TINJAUAN HUKUM EKONOMI SYARIAH TENTANG PENETAPAN HARGA DALAM JUAL BELI HEWAN TERNAK SAPI INSEMINASI BUATAN DI DESA SUNTENJAYA KECAMATAN LEMBANG KABUPATEN BANDUNG BARAT

ABSTRACT Artificial insemination (IB) is a marital process carried out by human intervention, which is to bring together sperm and egg cells so that fertilization can occur. Artificial insemination technology that is increasingly developing causes the growing interest of the community in the technology and then produced until sold. buying and selling itself is one of muamalah activities that brings together sellers and buyers by reaching a mutual agreement on goods that are traded or can be interpreted as the exchange of an item with other goods or money with goods or otherwise with certain conditions. In buying and selling is closely related to pricing. The legal pricing can be as long as it is not wrong and harms others. The problem in this study is the occurrence of pricing determined by the seller unilaterally by means of not following the market mechanism. The purpose of this journal writing is to find out the background of buying and selling of artificial insemination cattle, to find out the price fixing process in artificial insemination cattle and to find out how the Sharia Economic Law reviews the pricing system in buying and selling livestock artificial cow insemination. This research comes from the idea that in Sharia Economic Law in setting prices is limiting profits or fixing prices by not harming the consumers and determining the price standards according to healthy market conditions. The research method used is an empirical juridical method. Data sources in this study are primary data sources obtained from sellers and buyers. While secondary sources are obtained from the literature, certain parts of books, papers, fiqh books and others. Based on the results of field research data shows that the Review of Sharia Economic Law on the system of pricing in buying and selling artificial insemination cattle based on Ibnu Khaldun's opinion that the pricing that occurred in Suntenjaya Village, Lembang District, West Bandung Regency, cannot be said to be in accordance with Islamic law because even though initially there is a valid contract process between the two parties, namely the buyer and seller, but in terms of price fixing, only one party is allowed to determine the seller without referring to the market price determined by Bandung Regency Regional Regulation Number 21 of 2011 concerning Regional Business Production Sales Levy Field of Livestock and Fisheries of Bandung Regency Article 1 Paragraphs 24 and 25

Pelaksanaan Service Excellence Badan USAha Bpjs Kesehatan Kcu Bandung

Tujuan – Tujuan dari penelitian ini adalah untuk mengetahui gambaran pelaksanaan service excellence BPJS Kesehatan KCU BandungDesain/Metodelogi/Pendekatan – Objek penelitian makalah ini adalah peserta Badan Usaha BPJS Kesehatan KCU Bandung dengan sampel 100 Perusahaan. Menggunakan analisis deskriptif.Temuan – Perolehan skor pada variabel service excellence yaitu sebesar 81,6% sehingga dapat dikatakan bahwa service excellence BPJS Kesehatan KCU Bandung badan USAha telah sesuaiKeterbatasan – Penelitian kali ini memiliki pembatasan masalah seputar pelayanan pembuatan kartu peserta JKN yang dilakukan oleh BPJS Kesehatan. Pelayanan rumah sakit tidak termasuk dalam penelitian ini.Originalitas/Nilai – Penelitian ini membahas mengenai pelaksanaan service excellence pembuatan kartu badan USAha jaminan kesehatan sosial yang dilakukan BPJS Kesehatan di Indonesia khususnya di Bandung. Kata Kunci Service Excellence, Jaminan Kesehatan Sosial, Badan Usaha, Layanan Pembuatan KartuTipe Penelitian Research pape

Analysis of the Effect of Work Environment, Compensation, Working Stress on Job Morale and Its Impact on Performance

In the face of globalization era human resources play a very dominant role in the activities or activities or activities of the company. Success or failure of a company depends on the ability of human resources in carrying out the work given. This study aims to analyze the influence of Work Environment, Compensation, Job Stress on performance partially as well as the influence of Work environment, Compensation, Job Stress mediated by morale. This type of research is a causal associative using a quantitative approach. The population in this study is all of Inco Sorowako Hospital employees totaling 157 people. The sampling technique is a saturated sample. Techniques of collecting research data in the form of questionnaires and observations, as well as various data related to the research. The method of analysis used in this research is path analysis. The results showed that work environment, compensation, and work stress significantly influence work morale. The spirit of work has a significant effect on employee performance. While the work environment, compensation, and job stress significantly affect employee performance by mediating morale

Pengembangan Metode Refluks Untuk Ekstraksi Andrografolid Dari Herba Sambiloto (Andrographis Paniculata (Burm.f.) Nees)

Refluks merupakan metode ekstraksi dengan bantuan pemanasan. Faktor yang mempengaruhi proses ekstraksi diantaranya jumlah pelarut dan waktu ekstraksi. Penelitian ini bertujuan mengetahui jumlah pelarut dan waktu ekstraksi andrografolid yang optimum menggunakan metode refluks. Optimasi jumlah pelarut dalam ekstraksi andrografolid menggunakan metode refluks dengan perbandingan jumlah pelarut etanol 96% sebanyak 1:2, 1:3, 1:4, 1:5 dan 1:6. Optimasi waktu ekstraksi dengan variasi waktu 3, 6, 9 dan 12 jam. Penentuan jumlah pelarut dan waktu ekstraksi optimum dilakukan dengan perhitungan kadar andrografolid menggunakan metode KLT-spektrofotodensitometri yang tervalidasi. Fase diam plat silika gel 60 GF254 dielusi dengan campuran pelarut kloroform dan metanol (9:1) v/v kemudian dipindai menggunakan TLC Scanner 3 (CAMAG). Seluruh parameter telah memenuhi persyaratan validasi yaitu rata-rata perolehan kembali 85,68% (80-110%); rentang linieritas dengan r = 0,9938 (r &gt; 0,95); nilai LOD 133,273 ng/µL; nilai LOQ 444,122 ng/µL; presisi &lt;2%; spesifisitas dengan kemurnian puncak &gt;0,99 dan nilai Rs &gt;1,5. Jumlah pelarut optimum yaitu pada perbandingan 1:3 dan waktu ekstraksi optimum yaitu 6 jam