Gender Based Mood Analysis on Purchase of Wrist Watches in Bangalore, Karnataka

Buying behavior and spending pattern are highly influenced by mood of the customer in general. Mood shapes person’s attention, choices of the product and purchasing decision though the life span of mood is short. Organizations must find out means and measures to trigger customers’ mood into positive that in turn will induce them to buy the product. This article focuses on gender-based mood analysis on purchase of wrist watches. The researcher has adopted structured questionnaire to get the primary responses from the respondent to study how far mood varies among the genders on purchase of wrist watches and researcher has made framework to highlight the order of the measures / attributes to be followed to trigger the customers’ mood. The researcher has applied descriptive statistics to present the key aspects of mood of the respondents and applied ranking method to identify the attribute that trigger the mood of the potential customers. It is concluded that the attribute of demonstration of wrist watches features in specific to men and women, building a community group and attribute of need, elite and self-esteem, sense of accomplishment, aspiration, and marketing communication tactics are some of the significant attributes that trigger the customers to buy wrist watches from highest order to lowest order

Synthesis and characterization of photocrosslinked biobased polyester membrane

A series of bio-based photocrosslinked polyester membranes, poly(1,8-octanediol-itaconate-citrate-dodecandioate), (POSCI) were synthesized through polycondensation followed by photocrosslinking under UV irradiation in the presence of 2,2-dimethoxy-2-phenylacetophenone (DMPA) as photoinitiator (PI). Upon varied UV exposure time and DMPA content, the corresponding changes in chemical, structural, and mechanical properties of the polymer were studied. The transmission peak of FTIR spectrum centred at 1725 cm-1 indicates the formation of ester structure. Contact angle results suggested all of the synthesized POSCI membranes had hydrophilic properties as their contact angle is less than 90 °. Sol-gel analysis shows that the swelling ratio of POSCI decreases while the gel fraction increases with increasing in photocrosslinking time. The tensile strength of POSCI, thus, increased correspondingly with longer UV exposure. Excess DMPA, however, proved otherwise

Occurrence and growth of the commercially important red algae in fish culture pond at Mandapam

The red algae Gracilaria edulis, Hypnea valenliae, Acanthophora spicifera ard Sarconema irdica have been observed to occur arrl grow in a culture pard. Ove- a period of eight month s, the algae grew to lJ4 kg in the pard of 800 sq m. The hyd rological cordilions in the porn are compared to those in the sea containing natursl beds of these algae during the periro of observations. This occurrence ard growth may open up the ,,4. possibility of growing these algae in culture pards providing the requisite hyd rological ard nutrient corditions

Nickel sulphide-carbon composite hole transporting material for (CH3NH3PbI3) planar heterojunction perovskite solar cell

This is the author accepted manuscript. The final version is available from Elsevier via the DOI in this recordThe present work reports about the low-cost inorganic nickel sulphide-carbon composite synthesized using the simple chemical method and to be used as hybrid hole extraction and as a counter electrode material for perovskite (CH3NH3PbI3)-based solar cells (PSCs). The structural analysis confirms the existence of nickel sulphide (NiS) crystalline phase composed of small-sized crystallites. The optimal bandgap values of the prepared perovskite (1.51 eV) and NiS (3.71 eV) materials found to be favorable in achieving the active absorbing and hole extraction properties in PSCs. The surface morphology of the nickel sulphide materials is found to be highly dependent on the NiS-carbon composition. The current density-voltage (J-V) results of the fabricated perovskite solar cells with nickel sulphide-carbon composite hole transporting layer (HTL) suggests that incorporation of commercial carbon paste into the nickel sulphide nanoparticles tends to promote the charge carrier transporting ability and resulted in yielding high power conversion efficiency (PCE) of 5.20%, when compared to that of the bare NiS (1.87%). The results show that this nickel sulphide-carbon composite can serve as an efficient dual role as an HTL to transport holes and as a conductive counter electrode for the planar heterojunction PSCs with the structure FTO/compact-TiO2/porous-TiO2/perovskite/NiS-carbon. So, nickel sulphide-carbon composite can be considered as an efficient replacement for the other unstable HTMs and high-cost metal counter electrodes used in PSCs.TEQIP, IndiaUTFORSK program, NorwayWestern Norway University of Applied Sciences, Norwa

Analysis of Epigenetic Factors in Mouse Embryonic Neural Stem Cells Exposed to Hyperglycemia

BACKGROUND Maternal diabetes alters gene expression leading to neural tube defects (NTDs) in the developing brain. The mechanistic pathways that deregulate the gene expression remain unknown. It is hypothesized that exposure of neural stem cells (NSCs) to high glucose/hyperglycemia results in activation of epigenetic mechanisms which alter gene expression and cell fate during brain development. METHODS AND FINDINGS NSCs were isolated from normal pregnancy and streptozotocin induced-diabetic pregnancy and cultured in physiological glucose. In order to examine hyperglycemia induced epigenetic changes in NSCs, chromatin reorganization, global histone status at lysine 9 residue of histone H3 (acetylation and trimethylation) and global DNA methylation were examined and found to be altered by hyperglycemia. In NSCs, hyperglycemia increased the expression of Dcx (Doublecortin) and Pafah1b1 (Platelet activating factor acetyl hydrolase, isoform 1b, subunit 1) proteins concomitant with decreased expression of four microRNAs (mmu-miR-200a, mmu-miR-200b, mmu-miR-466a-3p and mmu-miR-466 d-3p) predicted to target these genes. Knockdown of specific microRNAs in NSCs resulted in increased expression of Dcx and Pafah1b1 proteins confirming target prediction and altered NSC fate by increasing the expression of neuronal and glial lineage markers. CONCLUSION/INTERPRETATION This study revealed that hyperglycemia alters the epigenetic mechanisms in NSCs, resulting in altered expression of some development control genes which may form the basis for the NTDs. Since epigenetic changes are reversible, they may be valuable therapeutic targets in order to improve fetal outcomes in diabetic pregnancy.This study is supported by the NUS bridging fund R-181-000-130-720. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript

Glutathione-S-transferases in lung and sputum specimens, effects of smoking and COPD severity

<p>Abstract</p> <p>Background</p> <p>Oxidative stress plays a potential role in the pathogenesis and progression of chronic obstructive pulmonary disease (COPD). Glutathione S-transferases (GSTs) detoxify toxic compounds in tobacco smoke via glutathione-dependent mechanisms. Little is known about the regulation and expression of GSTs in COPD lung and their presence in airway secretions.</p> <p>Methods</p> <p>GST alpha, pi and mu were investigated by immunohistochemistry in 72 lung tissue specimens and by Western analysis in total lung homogenates and induced sputum supernatants from non-smokers, smokers and patients with variable stages of COPD severity.</p> <p>Results</p> <p>GST alpha was expressed mainly in the airway epithelium. The percentage of GST alpha positive epithelial cells was lower in the central airways of patients with very severe (Stage IV) COPD compared to mild/moderate COPD (p = 0.02). GST alpha by Western analysis was higher in the total lung homogenates in mild/moderate COPD compared to cases of very severe disease (p < 0.001). GST pi was present in airway and alveolar epithelium as well as in alveolar macrophages. GST mu was expressed mainly in the epithelium. Both GST alpha and pi were detectable in sputum supernatants especially in patients with COPD.</p> <p>Conclusion</p> <p>This study indicates the presence of GST alpha and pi especially in the epithelium and sputum supernatants in mild/moderate COPD and low expression of GST alpha in the epithelium in cases of very severe COPD. The presence of GSTs in the airway secretions points to their potential protective role both as intracellular and extracellular mediators in human lung.</p

An extensive analysis of mechanical, thermal and physical properties of jute fiber composites with different fiber orientations

The study is aimed to find the effect of orientation of the woven jute fiber on the composites with epoxy matrix on the mechanical properties, thermal properties with different orientations (0°, 15°, 30°, 45°, 60° & 75°) of jute fiber. The mechanical properties such as tensile strength, flexural strength, and impact strength of the prepared composites are obtained with ASTM standard specimens. The composite prepared with 30° orientation fiber has shown better properties compared to the other orientation directions. Differential Scanning Calorimetry (DSC) and Thermogravimetric Analysis (TGA). The work has been carried out to predict the thermal properties of the prepared jute fiber composite specimens. DSC analysis revealed volatilization of the molecules induced the endothermal reaction, and the charring development caused the exothermal reaction. TGA curve peaks showed the removal of hemicellulose, decomposition of cellulose and lignin.Scopu

Lung glutathione adaptive responses to cigarette smoke exposure

<p>Abstract</p> <p>Background</p> <p>Smoking tobacco is a leading cause of chronic obstructive pulmonary disease (COPD), but although the majority of COPD cases can be directly related to smoking, only a quarter of smokers actually develop the disease. A potential reason for the disparity between smoking and COPD may involve an individual's ability to mount a protective adaptive response to cigarette smoke (CS). Glutathione (GSH) is highly concentrated in the lung epithelial lining fluid (ELF) and protects against many inhaled oxidants. The changes in GSH that occur with CS are not well investigated; therefore the GSH adaptive response that occurs with a commonly utilized CS exposure was examined in mice.</p> <p>Methods</p> <p>Mice were exposed to CS for 5 h after which they were rested in filtered air for up to 16 h. GSH levels were measured in the ELF, bronchoalveolar lavage cells, plasma, and tissues. GSH synthesis was assessed by measuring γ-glutamylcysteine ligase (GCL) activity in lung and liver tissue.</p> <p>Results</p> <p>GSH levels in the ELF, plasma, and liver were decreased by as much as 50% during the 5 h CS exposure period whereas the lung GSH levels were unchanged. Next, the time course of rebound in GSH levels after the CS exposure was examined. CS exposure initially decreased ELF GSH levels by 50% but within 2 h GSH levels rebound to about 3 times basal levels and peaked at 16 h with a 6-fold increase and over repeat exposures were maintained at a 3-fold elevation for up to 2 months. Similar changes were observed in tissue GCL activity which is the rate limiting step in GSH synthesis. Furthermore, elevation in ELF GSH levels was not arbitrary since the CS induced GSH adaptive response after a 3d exposure period prevented GSH levels from dropping below basal levels.</p> <p>Conclusions</p> <p>CS exposures evoke a powerful GSH adaptive response in the lung and systemically. These data suggests there may be a sensor that sets the ELF GSH adaptive response to prevent GSH levels from dipping below basal levels. Factors that disrupt GSH adaptive responses may contribute to the pathophysiology of COPD.</p

Evaluation of Five Methods for Total DNA Extraction from Western Corn Rootworm Beetles

Background: DNA extraction is a routine step in many insect molecular studies. A variety of methods have been used to isolate DNA molecules from insects, and many commercial kits are available. Extraction methods need to be evaluated for their efficiency, cost, and side effects such as DNA degradation during extraction. Methodology/Principal Findings: From individual western corn rootworm beetles, Diabrotica virgifera virgifera, DNA extractions by the SDS method, CTAB method, DNAzol reagent, Puregene solutions and DNeasy column were compared in terms of DNA quantity and quality, cost of materials, and time consumed. Although all five methods resulted in acceptable DNA concentrations and absorbance ratios, the SDS and CTAB methods resulted in higher DNA yield (ng DNA vs. mg tissue) at much lower cost and less degradation as revealed on agarose gels. The DNeasy kit was most time-efficient but was the costliest among the methods tested. The effects of ethanol volume, temperature and incubation time on precipitation of DNA were also investigated. The DNA samples obtained by the five methods were tested in PCR for six microsatellites located in various positions of the beetle’s genome, and all samples showed successful amplifications. Conclusion/Significance: These evaluations provide a guide for choosing methods of DNA extraction from western corn rootworm beetles based on expected DNA yield and quality, extraction time, cost, and waste control. The extraction conditions for this mid-size insect were optimized. The DNA extracted by the five methods was suitable for further molecular applications such as PCR and sequencing by synthesis

RNAi screen for NRF2 inducers identifies targets that rescue primary lung epithelial cells from cigarette smoke induced radical stress

Chronic Obstructive Pulmonary Disease (COPD) is a highly prevalent condition characterized by inflammation and progressive obstruction of the airways. At present, there is no treatment that suppresses the chronic inflammation of the disease, and COPD patients often succumb to the condition. Excessive oxidative stress caused by smoke inhalation is a major driving force of the disease. The transcription factor NRF2 is a critical player in the battle against oxidative stress and its function is impaired in COPD. Increasing NRF2 activity may therefore be a viable therapeutic option for COPD treatment. We show that down regulation of KEAP1, a NRF2 inhibitor, protects primary human lung epithelial cells from cigarette-smoke-extract (CSE) induced cell death in an established in vitro model of radical stress. To identify new potential drug targets with a similar effect, we performed a siRNA screen of the 'druggable' genome using a NRF2 transcriptional reporter cell line. This screen identified multiple genes that when down regulated increased NRF2 transcriptional activity and provided a survival benefit in the in vitro model. Our results suggest that inhibiting components of the ubiquitin-proteasome system will have the strongest effects on NRF2 transcriptional activity by increasing NRF2 levels. We also find that down regulation of the small GTPase Rab28 or the Estrogen Receptor ESRRA provide a survival benefit. Rab28 knockdown increased NRF2 protein levels, indicating that Rab28 may regulate NRF2 proteolysis. Conversely ESRRA down regulation increased NRF2 transcriptional activity without affecting NRF2 levels, suggesting a proteasome-independent mechanism