How E-Wom Influence Purchase Intention Mediated by Trust and Brand Awareness: Case on Generation X in Indonesia

nformation spreads rapidly through social media, with a steady increase in social media users in Indonesia each year. This presents an important concern for marketers, particularly in the automotive industry, which has experienced growth in car sales in 2021. Information disseminated between social media users, known as electronic word-of-mouth (e-WOM), is believed to have an impact on consumers' purchase intentions. Therefore, this research aims to examine the influence of e-WOM on social media affects the purchase intention of a car in Indonesia. This study uses a quantitative research approach with the application of Structural Equation Model (SEM) method. Data collection is conducted with the purposive sampling technique, targeting Generation X respondents in Indonesia who actively use social media and feels interested to buy a car. The questionnaire is distributed via Google Forms, and data analysis is conducted by SPSS 24 and SmartPLS 3. From 119 respondents, trust and brand awareness emerge as the key factors that increase purchase intention for a car in Generation X. Additionally, trust and brand awareness act as mediators between e-WOM and purchase intention, because e-WOM does not directly impact purchase intention. In addition, this study does not provide evidence supporting the moderating role of price. In conclusion, car marketers in Indonesia should effectively manage the spread of e-WOM information on social media platform.s This information has the potential to enhance consumer brand trust and awareness, influencing the emergence of their purchase intentions. Keywords: brand awareness, e-wom, generation x, purchase intention, social medi

IMPACT OF WEB DESIGN, ASSURANCE, CUSTOMER SERVICE AND BRAND IMAGE ON INTENTION TO ADOPT INTERNET BANKING AND CUSTOMER LOYALTY AT BANK CENTRAL ASIA (BCA)

The intention to use a product is one of the most important factors that must be considered by all companies to be able to make the product attractive and used by people. The purpose of this paper is to analyse, relation between Website Design, Assurance and Customer service towards Intention to adopt internet banking and Customer Service and Brand Image towards Customer Loyalty. A literature review was developed to prove that there are few factors related to intention to adopt internet banking and customer loyalty. Besides, the methodology related to intention to adopt internet banking and customer loyalty allows firms to know which factors are important to increase their customer intention and loyalties. This research proved that web design, customer service have an effect on intention to adopt internet banking and customer service and brand image have an effect on customer loyalty, but in this research, assurance have no effect on intention to adopt internet banking. This article was conducted on 111 respondents which located in DKI Jakarta with age range of under 25 years old to 35 years old. This research only addresses several variables namely Website Design, Assurance, Customer service, intention to adopt internet banking and customer loyalty. This is a replication model of a journal written by Rahi & Ghani (2018), this research conducted specifically on customers of Bank Central Asia (BCA) which helps Bank Central Asia to understand what factors are important to increase their number of customers to adopt their internet banking facility. Keywords: Website Design, Assurance, Customer Service, Brand Image, Intention to use a product and Customer Loyalty

The Effect of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Organizational Agility in Creating Business Sustainability

Social capital is significant for an organization while collaborative knowledge creation and e-business proactiveness support the organization in every business process. This research intends to identify social capital and collaborative knowledge creation in influencing e-business proactiveness and organizational agility in order to obtain business sustainability. This research was conducted in three months on 24 companies from the Financial Services Industry (FSI) sector in Greater Jakarta, Indonesia, involving 155 respondents. The data was analyzed using the SEM-PLS. The results confirm that social capital positively impacts e-business proactiveness and collaborative knowledge creation in the FSI sector. Besides, e-business proactiveness and collaborative knowledge creation demonstrate a positive influence on the FSI’s organizational agility. Then, organizational agility significantly impacts business sustainability, while e-business proactiveness has yet to be proven to increase business sustainability in the FSI sector. The managerial implications of this research can be applied by organizations in developing social capital through social networks such as business partners in order to improve other aspects in creating business sustainability

Pengaruh Penggunaan Media Sosial dan E-Wom Terhadap Kepercayaan dan Minat Beli Belanja Online

Technological developments in the past five years have been very fast and dynamic. This also has an effect on the use of technology that is used by humans to transact, especially on increasing buying interest. The main objective of this study was to examine the effect of electronic word of mouth (e-wom) and the use of social media on the level of trust and consumer buying interest. To achieve this goal, data was collected using a questionnaire through an online survey of 180 respondents aged 29-39 years and its location in Jakarta. The collected data was analyzed using SPSS and Structural Equation Modeling (SEM) lisrel. The results of this study indicate that the use of social media / Social Networking Sites (SNS) can influence the level of trust and interest in buying consumers while information and comments on online stores / online shops have effect on consumer buying interest. Keywords: use of social media, e-wom, level of trust, interest in buyin

Pengaruh E-Health Literacy Terhadap Kepatuhan Pasien Hipertensi Dalam Menjalani Pengobatan

Internet memudahkan banyak orang untuk mengakses informasi, khususnya informasi mengenai kesehatan. Namun demikian, banyaknya informasi yang tersedia harus diikuti dengan kemampuan seseorang untuk bisa memilih dan mengevaluasi kebenaran informasi tersebut. Kemampuan untuk menilai dan mencari informasi kesehatan yang tepat di internet dan menggunakannya dengan benar dikenal sebagai e-Health literacy. Penelitian ini merupakan penelitian kuantitatif yang menganalisis pengaruh eHealth Literacy terhadap kepatuhan pasien melalui komunikasi dokter-pasien, health information seeking behavior dan persepsi kualitas informasi kesehatan. Pemilihan sampel menggunakan teknik purposive sampling sebanyak 220 responden yaitu pasien hipertensi yang berobat ke poliklinik penyakit dalam. Pada penelitian ini teknik analisis data yang digunakan adalah Structural Equation Model (SEM) dengan program LISREL 8.8. Hasil penelitian ini menunjukkan bahwa eHealth Literacy berpengaruh signifikan terhadap komunikasi dokter-pasien (t-value 6.34), health information seeking behavior (t-value 10.74), dan persepsi kualitas informasi kesehatan ( t-value 11,27). Komunikasi dokter-pasien dan health information seeking behavior berpengaruh signifikan terhadap kepatuhan pasien dan memediasi secara parsial pengaruh eHealth Literacy terhadap kepatuhan pasien. Sedangkan persepsi kualitas informasi kesehatan tidak mampu memediasi ehealth literacy terhadap kepatuhan pasien. Manajemen rumah sakit diharapkan agar semakin aktif menambahkan informasi – informasi mengenai kesehatan pada website dan media sosial rumah sakit atau mengadakan live seputar kesehatan mengenai penyakit kronis seperti hipertensi

Marketing Planning PT. Luxury Indah Jaya "Premium Laundry Service"

The presence of a different laundry business service in Indonesia, especially in Jakarta and its surroundings. This business plan offers a special premium laundry service for 4 and 5-star hotels. PT. Luxury Indah Jaya (Luxury Laundry) as a provider of premium laundry services for 4 and 5-star hotels focuses on B2B but still pays attention to the needs of the end user. This marketing plan will be formulated and explained regarding marketing goals and objectives, STP marketing strategy, marketing mix with the NICE approach, sales activities, and calculation of income streams and Investment Feasibility Analysis

Pengaruh Motivasi, Kepemimpinan dan Budaya Organisasi Terhadap Kepuasan Kerja serta Dampaknya pada Kinerja Karyawan

Changes in leaders in an organization are common and will affect all units from the management level to implementation. This is related to the leadership style and organizational culture developed by new leaders, especially in terms of motivating and providing job satisfaction in achieving the best performance. This research is explanatory research that proves a causal relationship between work motivation, transformational leadership, organizational culture, and employee job satisfaction as a mediating variable on employee performance. The study also aims to see whether or not two or more variables have a relationship, and how significant the relationship is and how the relationship is going. In this study, to analyze and find out the significant level, and the relationship between variables, the structural equation model analysis method is used. The results of the study on 385 respondents who were a sample of research in educational foundations that shelter educational institutions from early childhood education to university level that are spread in almost all regions of Indonesia showed the need for special attention to work motivation which did not significantly influence job satisfaction and satisfaction work does not mediate employee performance against motivation, leadership, and organizational culture variables. Other results indicate that the variables of work motivation, organizational culture, and transformational leaders significantly influence employee performance

The Effect of Customers’ Incivility and Work stress on Job Satisfaction through Burnout

The need for public services is currently increasing both in quantity and quality. In public service, employees need high job satisfaction because if they are satisfied with their work, they will be happy to do their duties and obligations to provide good service. Employee job satisfaction is influenced by several factors both from within and from the environment. This study aimed to examine the effect of customers Incivility and work stress on job satisfaction through burnout. This research was conducted on 191 respondents in the office of the Unit of Investment and One-Stop Services in the Kelurahan in DKI Jakarta Province. The survey was conducted by distributing questionnaires to 191 front office officers working in public service offices. The data were analyzed using the SEM (Structural Equation Modeling) analysis technique using Lisrel. The results of the study found that customers Incivility and work stress have a positive and significant effect on burnout. Furthermore, burnout has a negative and significant effect on job satisfaction. This study implies the importance of local government to pay attention to employee burnout aspects in increasing job satisfaction and front office employee performance