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6 research outputs found
Detailed Image Analysis: Poetic Methodology for Advertising Research
Author
Allen C.T.
Barbara B. Stern
+18Â more
Deighton J.
Durgee J. F.
Durgee J. F.
Durgee J.F.
Eliot T.S.
Fahey A.
Gutman J.
Harris R.J.
Hill R. P.
Houghton J.C.
Malone K.
Percy L.
Pollay R. W.
Reynolds T.J.
Rogers M.
Stem B. B.
Stern B. B.
Stern B. B.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study
Author
Ball J.G.
Barbara Mueller
+34Â more
Bauer R.A.
Beard F.K
Bowman-Busato J.
Buckley J
Calfee J.E
Fishbein M.
Gollop C.J
Gupta V.
Habeed G.E.
Hair J.
Hu Y.
Huh J
Isabell Koinig
Kroeber-Riel W.
Kuhn R.
Lee S.Y.
Leventhal H.
Leventhal H.
Limbu Y.
Lodorfos G.N.
Lutz R.J.
MarketLine
MarketLine
MarketLine
MarketLine
Pollay R.W.
Rossiter J.R.
Sandra Diehl
Selden C.R.
Tu H. T.
U.S. Department of Health and Human Services
Williams R.J.
Zadeh N.K.
Zagaria M.A.E
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Loyalty or liability
Author
Ashton P.W.
Belk R.W.
+43Â more
Brimson D.
Burns A.C.
Carù A.
Carù A.
Chung E.
Cova B.
DeGraaff B.
DePaulo P.J.
Dittmar H.
Doss E.L.
Faber R.J.
Faber R.J.
Funk D.C.
Glasser W.
Gridley M.C.
Haynal A.
Higie R.A.
Hofman M.
Holbrook M.B.
Hugenberg B.
Hughes M.
James J.D.
Jancovich M.
Jenkins H.
Joffe C.
Klinger E.
Lehmann D.R.
McNally J.R.
Nelan B.W.
Oz A.
Peele S.
Perkinson H.J.
Pichler E.A.
Pimentel R.W.
Pollay R.W.
Rozanski H.D.
Rudin J.
Scammon D.
Schau H.J.
Shuaib Y.A.
Taylor I.
Taylor M.
Thorne S.L.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth
Author
American Lung Association
Associates Prospect
+50Â more
Barton John
Burton Dee
Cantor Joanne
Cantor Joanne
Centers for Disease Control and Prevention
Colford Steven W.
Collins Tom
Darlin Damon
Dutka Elaine
Eliashberg Jehoshua
Entertainment Industries Council
Gellene Denise
Gellene Denise
Gerbner George
Havighurst R.J.
Hirschman Elizabeth C.
Hwang Suein L.
Jowett Garth
Klein Richard
Klein Richard
Leinster Colin
Lipman Joanne
Lynch Barbara S.
Maslin Janet
McCarthy Michael
Parker-Pope Tara
Pechmann Cornelia
Pollay Richard W.
Pollay Richard W.
Prospect Associates
Russell Sabin
Schlenker Barry R.
Schudson Michael
Seibel Deborah Starr
Shapiro Mitchell
Shogren Elizabeth
Spottiswoode Raymond
Stockwell Theresa F.
Tanner John R
Terre Lisa
Thomas Karen
Thomas Karen
Valenti Jack
Veronis Suhler and Associates Inc.
Winski Joseph M.
Wong Gene W.
Wood Peter B.
Worden John K.
Zillmann Dolf
Zillmann Dolf
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
„Enjoy Smoking“ — Die Zigarettenindustrie und ihre Abwehrschlachten
Author
A. Amos
A. Bitton
+67Â more
A.D. Lopez
Advocacy Institute
ASH
B. Tramier
Bundeszentrale für gesundheitliche Aufklärung
C. Hawkes
C. Kingdollar
C. Mollenkamp
C. Snell
C.R. Robertson
Ch. Thiele
D. Barns
D. Rennie
D. Zegart
D.C. Korten
D.D. Blanke
DKFZ
DKFZ
DKFZ
Drogenbeauftragte der Bundesregierung
E. Dagli
E. LeGresley
G. Liemt van
G. Lovell
G.C. Kabat
H. Ashraf
H.H. König
I. Gately
J. Collin
J. Mackay
J. Slade
J. Tickle
J.L. Foster
K. Davani
K.E. Warner
K.O. Haustein
L. Bero
L. Kelley
L. White
M. Daube
M. Leis
M. McKee
M. Pertschuk
M. Read
M. V. Ciresi
N. Hirschhorn
N. Wade
P. Heller
PAHO
PAHO
Ph. Hilts
R. Borland
R. Proctor
R. Roemer
R.J. Pollay
S. Chinn
S. Watanabe
St. Glantz
St. Glantz
St. Glantz
T.A. Hodgson
W. Schivelbusch
WHO
WHO
WHO
WHO
World Bank
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2007
Field of study
No full text
Crossref
Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women’s Consumption of Advertising
Author
Aikaterini Fragou
Asch S.
+43Â more
Barthes R.
Blascovich J.
Brickman P.
Cash T.
Cash T. F.
Dittmar H.
Festinger L.
Field A.E.
France-Kaatrude A.
Freedman R.J.
Garfinkel P. E.
Gaskell G.
Grogan S.
Hamilton K.
Hogg M. K.
Irving L. M.
Kenrick D. T.
Kenrick Douglas T.
Major B.
Margaret K. Hogg
Martin M. C.
Martin M. C.
Martin M. C.
Mettee D.R.
Mick D.G.
Miles M.B.
Mintz L.
Myers P.
Pollay Richard W.
Richins M.L.
Ritson M.
Robinson John P.
Rosenberg M.
Sanders G.S.
Scott Linda M.
Scott Linda M.
Silverstein B.
Solomon M.R.
Stem B.
Stice E.
Wolf N.
Wood J.V.
Wood J.V.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref