The Delphi: An Underutilized Method of Scholarly and Practical Research for a Public Relations Field in Transition

This paper introduces, analyzes, and explains the Delphi method of research, particularly as it applies to certain aspects of the public relations industry. The Delphi technique became known some fifty years ago when the Rand Corporation used it extensively for forecasting. Since then, scholars and forecasters have used it periodically for early, qualitative explorations into complex issues or domains. The overall purpose of the Delphi is to facilitate formal discussion among selected experts in a given domain around a particular topic; it is particularly useful when those experts cannot easily come together in one place. The method encourages the sharing of diverging worldviews over a few “rounds” or iterations in the hope that the views may converge into some direction around the given topic. For this reason, the Delphi has often been used in situations or environments that tend to be somewhat ambiguous and where interviews and surveys are neither timely nor appropriate. Public relations scholars started incorporating the Delphi method into their research in the late 1980s, and the technique has since been employed to explore broad-ranging issues among experts on at least seven or eight occasions. It has also been used to explore ethical norms. However, public relations literature contains little discussion about the technique and its possible applications or implications for developing knowledge in the field. This paper, then, is intended to dissect the Delphi method so as to offer guidance to public relations scholars who may wish to use it in future studies. The authors, both of whom have conducted Delphi studies, believe that the method is valuable in examining topics that are emerging or underdeveloped in the field; however, certain precautions are necessary in order to ensure that the research achieves the desired effects. The paper is created through a literature review of similar articles on Delphi studies in other domains, notably health communications, followed by an examination of some studies conducted to advance issues in public relations. The authors explore the most appropriate situations for using a Delphi and list the benefits and disbenefits of different aspects or applications of the method. They trace the evolution of Delphi research from its early roots into the era of the Internet and social media, which offer new tools for increasing the number of respondents and moving through the Delphi process more quickly than could previously be done. In advancing such an examination of the Delphi, this paper should be a useful addition to emerging public relations literature

Sparse Iterative Learning Control with Application to a Wafer Stage: Achieving Performance, Resource Efficiency, and Task Flexibility

Trial-varying disturbances are a key concern in Iterative Learning Control (ILC) and may lead to inefficient and expensive implementations and severe performance deterioration. The aim of this paper is to develop a general framework for optimization-based ILC that allows for enforcing additional structure, including sparsity. The proposed method enforces sparsity in a generalized setting through convex relaxations using $\ell_1$ norms. The proposed ILC framework is applied to the optimization of sampling sequences for resource efficient implementation, trial-varying disturbance attenuation, and basis function selection. The framework has a large potential in control applications such as mechatronics, as is confirmed through an application on a wafer stage.Comment: 12 pages, 14 figure

Pricing Sydney water

Resource /Energy Economics and Policy,

Sydney Water: Pricing for Sustainability

We examine how scarcity pricing can be used to assist with urban water demand management in Sydney in low rainfall periods using an estimated aggregate daily water demand function. Modelling shows that current water supplies and water prices are inadequate to prevent Sydney reaching critically low water storage levels should there be a low rainfall period similar to what occurred in 2001-2005. Simulations indicate that, in low rainfall periods, the water price needed to balance supply and demand exceeds the marginal cost of supplying desalinised water. The policy implication is that even with expected increases in supply (groundwater withdrawals, recycling), Sydney water prices must be substantially raised over their current levels, preferably at pre-defined water storage trigger levels, in response to low rainfall periods.water, pricing, sustainability