The Influence Of Price Discount, Bonus Pack, And In-store Display On Impulse Buying Decision In Hypermart Kairagi Manado

Impulse buying is an unplanned purchase or spontaneous behavior which a shopper makes but has not planned in advance. This happens in consumers who will shop which carry out the purchase decision of goods in the store without planned it. Impulse buying can be affected from any kind of promotion conducted by a retail store. This research object is to know the influence of price discount, bonus pack, and in-store display on impulse buying decision. The sample of this research is consumers who make shopping in Hypermart Kairagi Manado on weekend around 2pm9pm, as many as 90 respondents. The method used is Multiple Regression Analysis. Ftest and ttest used to determine simultaneous influence and partial influence of all independent variables to dependent variable. The result shows that price discount, bonus pack, and in-store display have significant influence on impulse buying decision simultaneously. Bonus pack and in-store display have significant influence partially on impulse buying decision while price discount has partial influence but no significant on impulse buying decision. Hypermart Kairagi Manado should maintain and improve the marketing strategies which is sales promotion in terms of promotional tools especially to price discount in order to attract more consumers make an impulse buying. Keywords: price discount, bonus pack, in-store display, impulse buyin

#187 : The Correlation Between Insulin Resistance with Serum Androgens Levels in Lean Women With and Without PCOS

Background and Aims: Polycystic Ovarian Syndrome (PCOS) is a multifactorial disease resulting from the interaction of multiple predisposing genetic variations and environmental factors. Insulin resistance and hyperinsulinemia contribute to hyperandrogenism and impaired gonadotropin secretion by reducing sex hormone binding globulin (SHBG) levels and increasing testosterone bioavailability. However, this insulin resistance is not always present in PCOS patients, especially in lean PCOS patients. This study aims to determine whether insulin resistance correlates with serum androgens levels. Method: We collected 25 samples from lean women with PCOS, and 25 samples from lean women without PCOS. Peripheral whole blood samples will be taken from all samples. Data collected include Anthropometric data, Hormonal profile (using ELISA method), and HOMA-IR value. Results: The result showed that median(min-max) ages for patients was 25(17-34) years. In lean women with PCOS, there was a positive relationship between HOMA-IR with FAI (p=0.017, r=0.472) and negative relationship with SHBG (p=0.001, r=-0.610). Also, in lean women without PCOS, there were no correlation between HOMA-IR with FAI, and HOMA-IR with SHBG (p>0.05) Conclusion: This study shows that there was a correlation between insulin resistance and some serum androgens in lean women with PCOS, but there was no correlation between HOMA-IR with FAI, and HOMA-IR with SHBG in lean women without PCOS. Therefore, the results of this study are hoped to explain the correlation of insulin resistance with serum androgens in lean PCOS patients and can be the basis for further research to find the right solution for the treatment of PCOS patients

Atmospheric pressure plasma accelerates tail regeneration in tadpoles Xenopus laevis

Atmospheric pressure plasma is a partially ionized gas composed of neutral and charged particles, including electrons and ions, as well as reactive oxygen species (ROS). Recently, it is utilized as possible therapy in oncology, sterilization, skin diseases, wound healing and tissue regeneration. In this study we focused on effect of plasma exposure on tail regeneration of tadpoles, Xenopus leavis with special emphasis on role of ROS, antioxidant defenses and morphological features of the regenerate. When amputated region of the tail was exposed to the helium plasma it resulted in a faster rate of growth, elevated ROS and increase in antioxidant enzymes in the regenerate compared to that of untreated control. An increase in nitric oxide (free radical) as well as activity of nitric oxide synthase(s) were observed once the cells of the regeneration blastema – a mass of proliferating cells are ready for differentiation. Microscopically the cells of the regenerate of plasma treated tadpoles show altered morphology and characteristics of cellular hypoxia and oxidative stress. We summarize that plasma exposure accelerates the dynamics of wound healing and tail regeneration through its effects on cell proliferation and differentiation as well as angiogenesis mediated through ROS signaling