18 research outputs found
Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model
No full textIs Search Volume a Good Market Predictor? Product Quality and Predictive Performance of Search Volume
No full textThe Differential Impact of Physical and Evaluative Attribute Information’s Alignabilities on Consumer Preference: The Moderating Effect of Consumer Prior Knowledge
No full textCustomer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination
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Effects of Market Maven Tendency on Consumption Life Satisfaction: Focusing on Information Search Attitude and Competency
No full textThe Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning
No full textAn Influence of Consumer's Cognitive Traits on Their Dissatisfaction Via Counterfactual Thinking
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