An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

So called “pro-poor” innovations may improve consumer wellbeing in subsistence marketplaces. However, there is little research that integrates the area with the vast literature on innovation adoption. Using a questionnaire where respondents were asked to provide their evaluations about a mobile banking innovation, this research fills this gap by providing empirical evidence of the applicability of existing innovation adoption models in subsistence marketplaces. The study was conducted in Bangladesh among a geographically dispersed sample. The data collected allowed an empirical comparison of models in a subsistence context. The research reveals the most useful models in this context to be the Value Based Adoption Model and the Consumer Acceptance of Technology model. In light of these findings and further examination of the model comparison results the research also shows that consumers in subsistence marketplaces are not just motivated by functionality and economic needs. If organizations cannot enhance the hedonic attributes of a pro-poor innovation, and reduce the internal/external constraints related to adoption of that pro-poor innovation, then adoption intention by consumers will be lower

Investments in the digital silk road

This chapter discusses opportunities for the new digital economy, a strategically important factor of the economic growth for contributing to the Central Asia Digital Silk Road concept. Focusing on new opportunities for international cooperation, including the development of digital technologies, the chapter also draws attention to the fact that technology advancement causes changes in the economic system which may result in digital inequality. It argues that the O&G industry can become a key driver of growth and development and could potentially boost competitiveness across all sectors. The authors consider a set of public policies in ICT-related sectors in Kazakhstan. These policies are focusing on diversification from the O&G sector, supporting domestic companies and research, encouraging export-oriented projects, and pushing companies to join international initiatives

Efficacy and safety of an <i style="">Ayurvedic</i> regimen in <i style="">Medoroga</i>

379-386A study with an Ayurveda regimen consisting of Navaka guggulu, Sthaulyahara kashayam, a diet pattern and walk exercise for a treatment period of 3 mandalams (120 days) in medoroga was conducted to probe the efficacy and safety aspects of the regimen. 71 patients of medoroga were recruited for the study, and 34 patients formed the sample conforming to certain inclusion and exclusion criteria. Assessment of efficacy at the end of the 120-day treatment period vis-à-vis baseline was done using a self-designed proforma considering the symptoms in accordance with the Ayurvedic system and the physical parameters chest (uras) circumference, abdomen (udara) circumference and hip (sphik) circumference as enunciated in the classical texts. Certain hepatic and renal function tests were done to examine the safety profile of the treatment regimen. At the end of the treatment period, noteworthy symptomatic improvement was found in the patients; statistically significant (pAyurvedic treatment regimen when administered for a period of 120 days to patients of medoroga. The importance of doing exercise in addition to intake of the medicines and a diet pattern in medoroga is emphasized

Enhanced Network Intrusion Detection System

A reasonably good network intrusion detection system generally requires a high detection rate and a low false alarm rate in order to predict anomalies more accurately. Older datasets cannot capture the schema of a set of modern attacks; therefore, modelling based on these datasets lacked sufficient generalizability. This paper operates on the UNSW-NB15 Dataset, which is currently one of the best representatives of modern attacks and suggests various models. We discuss various models and conclude our discussion with the model that performs the best using various kinds of evaluation metrics. Alongside modelling, a comprehensive data analysis on the features of the dataset itself using our understanding of correlation, variance, and similar factors for a wider picture is done for better modelling. Furthermore, hypothetical ponderings are discussed for potential network intrusion detection systems, including suggestions on prospective modelling and dataset generation as well

Multinational enterprise subsidiaries and their CSR: A conceptual framework of the management of CSR in smaller emerging economies

There is a lack of theoretical consensus on how multinational enterprises (MNEs) should implement corporate social responsibility (CSR) to build legitimacy, particularly those operating in the smaller Asian emerging market context, where current growth in the global economy is being felt more acutely than elsewhere. This paper argues for theoretical integration of business ethics (BE) and international business (IB) research to address this concern. Hence, we explore the management of CSR strategies by MNE subsidiaries with specific interest on their proactive adoption of strategic CSR to obtain legitimacy in a foreign host country. Drawing on the recent CSR literature and related theories, including stakeholder theory and institutional theory, propositions and a conceptual framework are developed and presented. The framework integrates BE and IB concepts on the different dimensions of CSR and provides a theoretical derived explanation of the process for strategic adoption of global through to more local CSR strategies by MNE subsidiaries to build legitimacy in an emerging market context. In addition, the framework provides valuable insights into the adoption of different ethical approaches or CSR strategies based on the level of ethical pressure in a host country and the degree of CSR ingrainedness in the parent company.Kristin Hah, Susan Freema

Entrepreneurial Justice: The New Spirit of Capitalism in Emerging India

In their survey of management literature, Boltanski and Chiapello (2005) argue that the 1990s signal a new phase in the spirit of capitalism. We consider how these counter-cultural transformations that shaped new management thinking in Europe and North America traveled to places such as India, where neo-liberal economic reforms led to economic growth alongside unprecedented suffering. Looking across the expansive Indian media landscape, we see the growing prominence of India\u27s own “cool capitalists” in the figures of Rajat Gupta and Aamir Khan. Khan\u27s hit talk show Satyamev Jayate helps to popularize this new management culture establishing a new set of moral claims over the future of economic development in the global South. Our article addresses the theme of geo-politics by considering the increasingly influential role of corporate actors in shaping popular debates about the economy, economic distress, and redress