Research in Tourism and Hospitality Management

The tourism and hospitality industry makes a significant contribution to a nation’s economy. It also plays a vital role in the geographical, cultural and political advancement of the region and is one of the fastest growing sectors of the globe. According to the latest research by World Travel & Tourism Council (WTTC), the sector is on a speedy recovery phase from the devastating impact of the COVID-19 pandemic and is projected to contribute $8.6 trillion to global GDP in 2022. In the contemporary times, which entails a change in consumer expectations and behaviour in the post-pandemic era on one hand and the impact of Industry 4.0 technologies on the other, the tourism and hospitality industry is all set to embrace the transformation required for the Hospitality 4.0 revolution. This edited volume is being published for the benefit of researchers, academicians, and Industry stakeholders in the field of tourism and hospitality. It contains sixteen different chapters covering a wide range of topics on tourism and hospitality management. This book explores the emerging trends in tourism and hospitality management and covers a wide range of research in the areas of consumer behaviour, human resource management practices, sustainable tourism, marketing strategies, the impact of social media, eco-friendly practices, factors influencing job satisfaction of employees, employee motivation, the impact of COVID -19 on Tourism and hospitality and so on