8 research outputs found
Medford Police Public Relations Plan
27 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s police and fire facilities, with the intent of addressing both department’s issues as a single project. At the beginning of winter term, it was determined that each department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist the Medford Police in addressing identified communications issues
Public Relations Plan Medford Emergency Management
37 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford Emergency Management. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Emergency Management in addressing identified communications issues
Medford Fire-Rescue Public Relations Campaign
60 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s Police and fire facilities, with the intent of addressing both Department’s issues as a single project. At the beginning of winter term, it was determined that each Department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Fire-Rescue in addressing identified communications issues
Strategic Public Relations Plan & Client Materials Redmond Wastewater Division
40 pagesOver 10 weeks, a team of students in J454, the Public Relations Campaigns
class at the University of Oregon’s School of Journalism and Communication,
conducted primary and secondary research to enhance their understanding of
the Redmond Wastewater Division, how it operates, and its position in the City
of Redmond and the larger realm of public utilities. This research led the team
to better advise the City of Redmond on raising awareness of best wastewater
practices
Strategic Public Relations Plan: Willamalane Center for Sports and Recreation
44 pagesThis report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan,
research analysis, and implementation materials. Students assessed the key
challenges and opportunities and performed a SWOT analysis of Willamalane
Center’s strengths, weaknesses, opportunities, and threats. For the two target
audiences (regular renters and potential renters), the public relations plan
outlines the key messages, objectives, strategies, tactics, and evaluations. The
research report analyses results from an online survey and individual in-depth
interviews
Rogue Valley Transportation District Public Relations Plan
32 pagesThis report is the result of three terms of work by students in the University
of Oregon’s School of Journalism and Communication. During fall term 2013,
students in Strategic Communications Research (J495) conducted primary
and secondary research to learn more about issues related to Rogue Valley
Transportation District. In winter term 2014, students in Strategic Planning
and Cases (J453) used the research conducted in J495 to identify strategic
communications issues. In spring term 2014, Public Relations Campaigns
(J454) students developed a public relations campaign designed to assist RVTD
in addressing identified communications issues