1 research outputs found
The corporate brand identity matrix
- Author
- A Kohli
- B Leavy
- B Silverman
- BH Holt
- C Argyris
- C Baumgarth
- C Baumgarth
- C Burmann
- C Eden
- C Perry
- CE Shannon
- CK Prahalad
- CW Park
- D Bernstein
- DA Aaker
- DA Aaker
- DG Mick
- E Gummesson
- F deSaussure
- F Melin
- F-R Esch
- G Balabanis
- G Hamel
- G Hooley
- G Stalk
- GS Low
- H Blumer
- J Gromark
- J-N Kapferer
- J-N Kapferer
- JB Barney
- JC Collins
- JE Schroder
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- JMT Balmer
- K Lewin
- KL Keller
- KL Keller
- L de Chernatony
- M Alvesson
- M Schultz
- M Urde
- M Urde
- M Urde
- M Urde
- M Urde
- M Urde
- M Urde
- Mats Urde
- MJ Harris
- MJ Hatch
- MJ Hatch
- MP Beverland
- MR Solomon
- N Ind
- N Ind
- P Frow
- P Guiraud
- P Hankinsson
- P Kotler
- P Mollerup
- PH Farquhar
- PM Senge
- RK Yin
- RK Yin
- RM Grant
- RM Grant
- S Fournier
- S King
- S Knox
- S Levy
- SA Greyser
- SE Asch
- T Levitt
- T Levitt
- T Levitt
- T Ries
- T Rintamaki
- TC Melewar
- TO Brexendorf
- W Olins
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
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