11 research outputs found

    Resource Allocation as an Outcropping of Strategic Consistency: Performance Implications

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    Similarities in financial resource allocations across the lines of business of diversified firms may indicate corporate strategic consistency, which may lead to superior corporate performance. In support of this argument, the variance in R&D intensity across the lines of business of 96 diversified firms was found to be inversely related to industry-adjusted return on assets. However, no relationship was found for capital intensity. These results provide partial support for the usefulness of a resource-based approach to the study of diversification strategy

    Operationalizing Marketing Fit and Operating Fit

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    Services Marketing Text Dan Cases

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    Risk, Anxiety in a Pandemic: Consequences for Travel and Tourism

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    This article is set in the times of the global pandemic caused by the Novel Coronavirus By examining dimensions of panic, fear and anxiety amongst fourteen travelers and their various decisions during the pandemic this qualitative study tries to holistically capture their journeys. By reimagining the act of travel as a practice and using a grounded approach this study elicits data through in-depth interviews and allows us to chart the chaos and uncertainty faced by travelers worldwide. The analysis of the data offers us not only a picture of the traveler’s psyche during a pandemic but also points to areas of concern that must be addressed in the future by the sector
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