16 research outputs found

    Strategic misrepresentation in online dating: The effects of gender, self-monitoring, and personality traits

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    Intention to upload video content on the internet : the role of social norms and ego-involvement

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    This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive norm is associated with the intention to upload video content online. In addition, ego-involvement played an essential role in accounting for both attitude toward the uploading behavior and the intention to upload. These findings suggest that integration of the constructs of the TPB, social norms, and ego-involvement can be a fruitful theoretical endeavor for understanding people’s intention to upload video content online. The theoretical implications and limitations were discussed.Accepted versio

    ----------------------Effects of Networked Interactivity in Educational Games-----------------: Mediating Effects of Social Presence

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    Networked interactivity is one of the essential factors that differentiate recent online educational games from traditional stand-alone games. However, despite the growing popularity of online educational games, empirical studies about the effects of the networked interactivity are relatively rare. This study tests the effects of networked interactivity on game users ’ subjective evaluation of learning (sense of competition, satisfaction, and perceived efficiency) and objective test performance in an online educational game. In addition, since the games facilitate virtual social interactions, this study investigates the mediating effect of feelings of social presence between networked interactivity and the evaluation of learning in the game. Results show that networked interactivity enhances positive evaluation of learning, test performance, and social presence. Furthermore, social presence strongly mediates the effect of networked interactivity on the evaluation of learning. 1

    Author's personal copy Age differences in perceptions of online community participation among non-users: An extension of the Technology Acceptance Model

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    a b s t r a c t This study examined age differences in perceptions of online communities held by people who were not yet participating in these relatively new social spaces. Using the Technology Acceptance Model (TAM), we investigated the factors that affect future intention to participate in online communities. Our results supported the proposition that perceived usefulness positively affects behavioral intention, yet it was determined that perceived ease of use was not a significant predictor of perceived usefulness. The study also discovered negative relationships between age and Internet self-efficacy and the perceived quality of online community websites. However, the moderating role of age was not found. The findings suggest that the relationships among perceived ease of use, perceived usefulness, and intention to participate in online communities do not change with age. Theoretical and practical implications and limitations were discussed
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