PEACE MARKETING

Alexandru-Mircea Nedelea, Marilena-Oana Nedelea (coordinators)Universitara Publishing House, Bucharest, 201

HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING

According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing). Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the individual and the society he lives in. The essence of the concept (orientation) of humane marketing consists in identifying, anticipating and quantifying the needs and desires of humans and their satisfaction. Rebranding marketing will allow passing from a vicious marketing to a beneficial, humane marketing. We think that the society has reached a level of development which allows only one viable solution for evolution, namely to make a qualitative leap in the consciousness of the humanity, which should include, among others, the waiver of aggressive marketing made only in order to obtain profit, to the detriment of attaining human happiness, both individually and of the entire humanity

PEACE MARKETING

Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace

MARKETING OF DIPLOMATIC AND CONSULAR SERVICES

The concept of marketing of diplomatic and consular services can be considered part of the public marketing, marketing of services (social and politics), non-profit marketing (due to the fact that this activity does not generate a finished product which will be sold) and the international marketing (through its global implications). Diplomacy, as part of the foreign policy of a state, needs quality communication. In the activity of public diplomacy, the commonly used instruments, promotion means, will remain advertising and public relations, both representing a series of characteristics, particularities given by the specificity of the activity unfolded. The marketing of diplomatic and consular services plays an important role in the identification, anticipation and quantification of the citizens’ needs and desires. The factors involved in this process are the Ministry of Foreign Affairs, the embassies and consulates

A VENSIM BASED ANALYSIS FOR SUPPLY CHAIN MODEL

The emphasis on supply chain has increased in recent years among academic and industry circles. In this paper, a supply chain model will be developed based on a case study of the poultry industry under the Vensim environment. System dynamics, supply chain, design science and case method under positivist and quantitative paradigm will be studied to develop a simulation model. The objectives of this paper are to review literature, develop a Vensim based simulation supply chain model, and examine the model qualitatively and quantitatively. The model will be also briefly discussed in relation of among forward, reverse and mainstream supply chain of the case

THOMAS COOK UK TOURISM INDUSTRY, THE 2ND LARGEST TRAVEL AGENCY IN EUROPE

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange, insurance, holiday packages, and many one-stop-shop for all the travel needs. Thomas cook is built by Multidivisional Structure, it separate division on the 3 parts: products, service or geographical destination. In order to compete in high growth market, it is an excellent opportunity for Thomas Cook to penetrate their services in a global area, especially in China

Introduction of Beijing Cultural Tourism development

Beijing, a complex of sightseeing, Food, shopping, leisure and recreation, has attracted millions of visitors home and abroad. Cultural tourism is Beijing’s core tourism product and the root of Beijing’s sustainable tourism development

THE DEVELOPMENT OF TOURISM IN CHERNIVTSI

The paper underlines the potential of tourism in the region of Chernivtsi, in three main tourist areas and individual tourist points that can be used for recreation or included into the tour routes. We analyze the tourism services market, the dynamics of the tourists flow, the structure of foreign tourists by reason of the visit, accommodation and leisure facilitie

THE STRATEGY OF CHERNIVTSI TOURISM DEVELOPMENT

The paper explains the importance of tourism strategies for the development of a region. We present a case study that includes a strategic vision of the tourism in Chernivtsi region, an action plan for this tourism destination and the strategy monitoring system

Analysis of Promotion and USP in Beijing Cultural Tourism Market

The aim of this paper is to analyze promotion and USP in Beijing cultural tourism  market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations