"The inside experience" y la construcción de la narrativa transmedia. Un análisis comunicativo y teóricoliterario

This paper deals with some of the most relevant results of our research on Narrative Storytelling theory. The main aims of this paper are to analyze the features that define this new model of successful storytelling in the digital convergence and to approach Narrative Storytelling’s original vision from a narrative perspective that will take into account basically the construction of the story, as it is the key element to distinguish between Narrative Storytelling and other kind of narratives supported by different media. Our standpoint is a qualitative approach applied to the analysis of a case study: the The Inside Experience project. From our point of view, our mixed methodology combining both Literary Theory and Communication Theory provides this analysis with a unique and different perspective.El artículo presentado a continuación muestra los principales resultados de una investigación sobre el concepto de las narrativas transmedia. Más concretamente sus objetivos principales se centran, en primer lugar, en analizar las características que definen este tipo de narraciones novedosas, resultantes de la convergencia digital; en segundo lugar, en abordar su enfoque novedoso desde el punto de vista del análisis de la construcción del relato con el fin de poder diferenciar lo que podría considerarse como narrativa transmedia de otras narrativas que utilizan, a la hora de ser desarrolladas, más de un medio o soporte. Se ha optado por un enfoque metodológico cualitativo articulado en el estudio de caso del proyecto The Inside Experience, bajo una doble perspectiva teóricoliteraria y comunicativa, lo cual aporta la principal singularidad de este análisis

"The Inside Experience" and transmedia storytelling construction process. A Communication and Literary Theory approach

This paper deals with some of the most relevant results of our research on Narrative Storytelling theory. The main aims of this paper are to analyze the features that define this new model of successful storytelling in the digital convergence and to approach Narrative Storytelling’s original vision from a narrative perspective that will take into account basically the construction of the story, as it is the key element to distinguish between Narrative Storytelling and other kind of narratives supported by different media. Our standpoint is a qualitative approach applied to the analysis of a case study: the The Inside Experience project. From our point of view, our mixed methodology combining both Literary Theory and Communication Theory provides this analysis with a unique and different perspective