The role of corporate social responsibility in enhancing brand Equity: the post-war scenario

The objective of this research is to identify what sort of impacts that the Corporate Social Responsibility (CSR) initiatives of Unilever Sri Lanka in the Northern and Eastern provinces on its Brand Equity by using a portrayed conceptual model. The variables Corporate Social Responsibility as independent variable and Brand Equity as dependent variable in the conceptual model were taken. The data were collected using a questionnaire survey of 100 respondents inclusive of shareholders, women and employees with different background in the Northern and Eastern Province. The sample was 70 percent customers, 15 percent shareholders, 14 percent employees and 1 percent marketing consultant. The sampling method was random sampling in which it was taken the systematic sampling. The researchers conducted descriptive statistics, a factor analysis and correlation and regression modeling using SPSS 16.0 software package for the purpose of analyzing the data collected. The results of this research showed that the continuous and higher the investments on CSR initiatives enabled the organization to build their brand equity in the Northern and Eastern Province. In the perspective of shareholders in relation to the CSR initiatives of Unilever Sri Lanka, the CSR definitely would create a good community relation. Subsequently, it would derive in getting continuous investment, as the results of which, it would help increase the brand equity of the company. In the scenario of women, Unilever Sri Lanka has made a tremendous contribution to the entrepreneurship of women, and their career as well, and the entrepreneurs also have got the positive perception, as a results of which, the company could be able to change the attitude of the women. Subsequently, they could become as a powerful advocates. In the scenario of employees, proper trainings were given in the field of CSR

An in Depth Review Paper on Numerous Image Mosaicing Approaches and Techniques

Image mosaicing is one of the most important subjects of research in computer vision at current. Image mocaicing requires the integration of direct techniques and feature based techniques. Direct techniques are found to be very useful for mosaicing large overlapping regions, small translations and rotations while feature based techniques are useful for small overlapping regions. Feature based image mosaicing is a combination of corner detection, corner matching, motion parameters estimation and image stitching.Furthermore, image mosaicing is considered the process of obtaining a wider field-of-view of a scene from a sequence of partial views, which has been an attractive research area because of its wide range of applications, including motion detection, resolution enhancement, monitoring global land usage, and medical imaging. Numerous algorithms for image mosaicing have been proposed over the last two decades.In this paper the authors present a review on different approaches for image mosaicing and the literature over the past few years in the field of image masaicing methodologies. The authors take an overview on the various methods for image mosaicing.This review paper also provides an in depth survey of the existing image mosaicing algorithms by classifying them into several groups. For each group, the fundamental concepts are first clearly explained. Finally this paper also reviews and discusses the strength and weaknesses of all the mosaicing groups

Relationship between pharmaceutical pricing strategies with price, availability, and affordability of cardiovascular disease medicines: Surveys in Qatar and Lebanon

Background: Cardiovascular diseases are the leading cause of death in Lebanon and Qatar. When lifestyle modifications prove insufficient, medication becomes a cornerstone in controlling such diseases and saving lives. Price, availability, and affordability hinder the equitable access to medicines. The study aimed to assess prices, availability, and affordability of essential cardiovascular disease medicines in relation to pricing strategies in Qatar and Lebanon. Methods: A cross-sectional survey using a variant of the World Health Organization and Health Action International (WHO/HAI) methodology as outlined in "Measuring medicine prices, availability, affordability and price components" (2008), second edition, was adopted. Prices and availability of 27 cardiovascular medicines were collected from public and private dispensing outlets. For international comparison, prices were adjusted to purchasing power parity. Data was analyzed across multiple sectors, within and across countries. Results: A total of 15 public and private outlets were surveyed in each country. Prices were more uniform in Qatar than in Lebanon. In the public sector, medicines were free-of-charge in Lebanon and priced lower than the international reference prices in Qatar. The ratio of medicine unit price to international reference price in the private sectors surveyed are significantly higher than the acceptable threshold of 4. This ratio of originator brands and lowest priced generics in Qatar were up to two and five times those in Lebanon, respectively, even after adjusting for purchasing power parity. However, prices of lowest priced generics in the private sector were at least 35% cheaper in Qatar and 65% cheaper in Lebanon than their comparative originator brands. Medicines were more available in the private sector in Lebanon than in Qatar, but only the originator brand availability in the public sector in Qatar exceeded the WHO target of more than 80%. While affordable in the public sector in Qatar, four out of thirteen medicines exceeded the threshold in all private sectors covered. Hence, only the public sector in Qatar had a satisfying level of availability and affordability. Conclusions: Except for the Qatari public sector, medicine prices, availability, and affordability are falling short from targets. Key policy decisions should be implemented to improve access to medicines. - 2019 The Author(s).This study was supported by Qatar University with the grants’ numbers (QUST-CPH-SPR-15/16–7 & QUST-CPH-SPR\2017–18). It funded the collection of data and a revision of the written English. The publication fee for this article was funded by the Qatar National Library.Scopu

The Impact of Client Expertise, Client Gender and Auditor Gender on Auditors' Judgments

The purpose of the current study is to assess the extent to which auditors’ judgments are affected by client expertise, client gender and auditor gender. Prior audit research suggests that auditors place more weight on evidence received from clients who possess higher, relative to lower, expertise (Anderson et al. 1994b; Bamber 1983; Hirst 1994; Margheim 1986; Rebele et al. 1988). We extend this line of research by suggesting that client expertise interacts with client gender during the auditor-client inquiry process, and examining the degree to which male and female auditors respond differently to these two source attributes. A total of 158 experienced auditors participated in a between-participants experiment with two manipulated variables (client expertise - low or high; client gender - male or female) and one measured variable (auditor gender - male or female). In a client-inquiry scenario, the auditors exhibited greater belief revision when the client possessed relatively higher expertise and when the client was male. A significant three-way interaction suggests that when client expertise was high, relative to low, the male favorability bias was reduced for male auditors; however, surprisingly, the bias was increased for female auditors. Post-experiment debriefing items indicate that male (female) auditors believe that male managers inherently possess a higher (similar) level of managerial ability. Comparing the managerial ability findings to the behavioral responses suggests a potential disconnect between the female auditors’ beliefs and actions. Since one of the hallmarks of the audit profession lies in the concept of objectivity, the results of this study indicate that audit researchers and practitioners need to better understand the implications of negative gender stereotypes toward women managers

Synthesis of graphene flakes over recovered copper etched in ammonium persulfate solution

The synthesis of high quality graphene via economic way is highly desirable for practical applications. In this study, graphene flake was successfully synthesized on Cu/MgO catalyst derived from recovered Cu via etching in ammonium persulfate solution. Recovered Cu acted as efficient active metal in Cu/MgO catalyst with good crystal structure and composition according to XRD and XRF results. FESEM, EDX, HRTEM, Raman spectroscopy and SAED analysis were carried out on the synthesized graphene. The formation of single, bilayer and few layer of graphene from Cu/MgO catalyst derived from recovered Cu was feasible

Attitudes and practices of community pharmacists and barriers to their participation in public health activities in Yemen: Mind the gap

Background: Patients in Yemen commonly visit community pharmacies to obtain consultation or treatment for common ailments. Community pharmacists have an opportunity to optimize medication use and improve patient outcomes. This study aimed to evaluate the attitudes and practices of community pharmacists regarding their participation in public health activities and barriers to their participation in these activities. Methods: This cross-sectional study was carried out among community pharmacists working in pharmacies located in urban areas of the Aden governorate of Yemen from March to June 2017 using a self-administered questionnaire. We selected pharmacies from a line list using proportional sampling according to the number of pharmacies in the urban areas of each district. The questionnaire contained four sections: demographic characteristics, attitudes, practices, and barriers encountered. Data were analyzed descriptively, and the Chi-square test was used for analyzing the association of variables (alpha = 0.05). Results: The questionnaire was distributed to 200 community pharmacists working in community pharmacies. Of the 200 respondents, 62% (n = 124) were male. Overall, the mean age (sd) was 30.0 years (8.6) with the number of years of work experience between 2 and 9.9 years (n = 158, 79%). On average, 62.3% of the pharmacists had a positive attitude toward participation in public health activities. Providing education to stop tobacco chewing, smoking, alcohol drinking and improve oral hygiene was an important activity of the community pharmacists. Blood pressure measurements (86%, n = 172) and glucose tests (45%, n = 90) were commonly conducted for clients. Lack of time (71%, n = 142) and lack of teamwork (70%, n = 140) were mentioned as common barriers to participation in public health activities. Conclusions: Community pharmacists had a positive attitude toward public health activities. Health education and routine health tests were important practices of the community pharmacists. Barriers need to be overcome to enable more active participation by community pharmacists in public health activities by consulting with all stakeholders, assessing the situation, considering alternatives and taking action.Scopu

Determination of static voltage stability-margin of the power system prior to voltage collapse.

yesVoltage instability problems in power system are an important issue that should be taken into consideration during the planning and operation stages of modern power system networks. The system operators always need to know how far the power systems from voltage collapse in order to apply suitable action to avoid unexpected results. This paper propose a review of some static voltage stability indices found in the literature to study voltage collapse reveals that various analytical tools based on different concept to predict voltage collapse phenomena. These static voltage stability indices present reliable information about the closeness of the power system to voltage collapse and identification of the weakest bus, line and area in the power network. A number of static voltage stability indices have been proposed in the literature, but in this only four of them will be considered. The effectiveness of these indices is demonstrated through studies in IEEE 14 bus reliability test system. The results are discussed and key conclusion presented.MSCR

Determination of static voltage stability-margin of the power system prior to voltage collapse.

yesVoltage instability problems in power system are an important issue that should be taken into consideration during the planning and operation stages of modern power system networks. The system operators always need to know how far the power systems from voltage collapse in order to apply suitable action to avoid unexpected results. This paper propose a review of some static voltage stability indices found in the literature to study voltage collapse reveals that various analytical tools based on different concept to predict voltage collapse phenomena. These static voltage stability indices present reliable information about the closeness of the power system to voltage collapse and identification of the weakest bus, line and area in the power network. A number of static voltage stability indices have been proposed in the literature, but in this only four of them will be considered. The effectiveness of these indices is demonstrated through studies in IEEE 14 bus reliability test system. The results are discussed and key conclusion presented.MSCR

Weakest Bus Identification Based on Modal Analysis and Singular Value Decomposition Techniques.

yesVoltage instability problems in power system is an important issue that should be taken into consideration during the planning and operation stages of modern power system networks. The system operators always need to know when and where the voltage stability problem can occur in order to apply suitable action to avoid unexpected results. In this paper, a study has been conducted to identify the weakest bus in the power system based on multi-variable control, modal analysis, and Singular Value Decomposition (SVD) techniques for both static and dynamic voltage stability analysis. A typical IEEE 3-machine, 9-bus test power system is used to validate these techniques, for which the test results are presented and discussed

Statistical Predictions of Electric Load Profiles in the UK Domestic Buildings.

yesThis paper presents a method of generating realistic electricity load profile data for the UK domestic buildings. The domestic space heating and domestic hot water have been excluded in this study. The information and results of previous investigations and works that is available in public reports and statistics have been used as input data when modeling of domestic energy consumption. A questionnaire survey was conducted to find out what occupants do in different times of the day in order to get probabilistic estimates of usage of electrical household. The daily energy demand load profile of each appliance can be predicted using this method. A measured data set is also applied for comparison, and verification. Our analysis shows that the generated load profiles have a good agreement with real data. The daily load profile from individual dwelling to community can be predicted using this method