Dikilitaş

Taha Toros Arşivi, Dosya No: 6-Sultanahmetİstanbul Kalkınma Ajansı (TR10/14/YEN/0033) İstanbul Development Agency (TR10/14/YEN/0033

St. İren Kilisesi'nin yanındaki sarnıç

Taha Toros Arşivi, Dosya No: 110-Kiliselerİstanbul Kalkınma Ajansı (TR10/14/YEN/0033) İstanbul Development Agency (TR10/14/YEN/0033

İstanbul Surları

Taha Toros Arşivi, Dosya No: 122-Surlarİstanbul Kalkınma Ajansı (TR10/14/YEN/0033) İstanbul Development Agency (TR10/14/YEN/0033

Marmara denizinin incisi:Marmara Adası

Taha Toros Arşivi, Dosya No: 1-Adalarİstanbul Kalkınma Ajansı (TR10/14/YEN/0033) İstanbul Development Agency (TR10/14/YEN/0033

Binbirdirek Sarnıcı

Taha Toros Arşivi, Dosya No: 6-Sultanahmetİstanbul Kalkınma Ajansı (TR10/14/YEN/0033) Istanbul Development Agency (TR10/14/YEN/0033

The Effects of Marketing Capabilities on Export Performance Using Resource-based View: Assessment on Manufacturing Companies

AbstractFor the last years, under increasing intensive competitive conditions, manufacturing firms have been seeking ways to create advantages against their competitors that lead them to change their product-oriented strategy to adopt market-oriented strategy. Thus, it is important for those firms to define their activities better and to use their resources to increase their export performance. In this study, using resource-based view, important resources and marketing capabilities of manufacturing companies which play key roles in their export performance were examined. Then, in order to understand the effects of various defined resources and marketing capabilities on manufacturing firms’ export performance in depth, export activities of 14 Turkish manufacturing firms in different sectors were investigated using critical incident method