Generative AI-Driven Storytelling: A New Era for Marketing

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with consumers on a deeply personal level. Through real-world examples from industry leaders like Google, Netflix and Stitch Fix, we elucidate how this technology shapes marketing strategies, personalizes consumer experiences, and navigates the challenges it presents. The paper also explores future directions and recommendations for generative AI-driven storytelling, including prospective applications such as real-time personalized storytelling, immersive storytelling experiences, and social media storytelling. By shedding light on the potential and impact of generative AI-driven storytelling in marketing, this paper contributes to the understanding of this cutting-edge approach and its transformative power in the field of marketing.Comment: 17 pages, 2 figure

The Impact of Generative AI on the Future of Visual Content Marketing

In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.Comment: 15 pages, 5 figure

Early Markers for Cerebral Palsy

Cerebral palsy (CP) is a term referring to a nonprogressive disease of the brain originating during the antenatal, neonatal, or early postnatal period when brain neuronal connections are still evolving. Secondary effects of spasticity on growth may, however, be progressive. There may be additional disturbances of sensation, perception, cognition, communication, and behavior. Babies who are neurologically abnormal as newborns are at increased risk of neurologic abnormality in later months and years. Being born preterm (born <37 weeks of gestation) or with a very low birth weight (weighing <1500 g/<32 weeks of gestation) or extreme low birth weight (<1000 g/<28 weeks of gestation) is associated with significant motor impairment. Which specific signs in the neonate are of greatest predictive power, what long-term disability these signs predict, and how well they predict it remain unclear? Physician’s major concern is to identify specific risk factors for severe impairment in early infancy so as to predict the developmental outcome of those children that may manifest later on with neurological deficit especially if they have perinatal insult. Parents on the other hand are also concerned about their growing infants, their development, and neurological outcome. Since cerebral palsy is a permanent disorder, early detection of signs of motor impairment is crucial to assist physicians to give close follow-up of those infants and to reassure parents whose children are normal. It has been shown that intervention may be most efficient when the plasticity of the brain is high, and an early detection of brain impairment is therefore crucial. An earlier follow-up and training program can have a positive effect of the motor development of the child with CP, in particular through prevention of limb contractions, and might make a difference in the child’s ability to handle everyday challenges. In addition, an early detection of CP gives the parents more time for adjustment and preparation. Since clinical manifestations of cerebral palsy do not emerge before a child is at least 6 months, the general movement (GM) is considered the most reliable early markers for monitoring of fetal and infant movement. Abnormal General movements and absence of the so-called fidgety movements at 3-5 months post-term carries a high risk of developing cerebral palsy. Beside a high specificity (82–99%) and sensitivity (95–100%), the assessment of the general movements (GMs) is quick, nonintrusive, and easy to acquire

Effects of dietary probiotic supplementation on promoting performance and serum cholesterol and triglyceride levels in broiler chicks

The aim of this study was to investigate the effect of two commercially-available probiotics, based on Enterococcus faecium and Bifidobacterium genera on performance and cholesterol and triglyceride amounts of broiler chicks' sera. One hundred and fifty-six (156), day-old, Ross chicks were randomly divided into groups A, B, and C (52 each). The birds in group A received control diet during the experiment but those in groups B and C were, respectively, given control diet supplemented with Enterococcus faecium and Bifidobacterium genera probiotics based on their instruction. Each treatment had 4 replicates of 13 broilers. Twenty chicks were bled from each group on days 21, and 42 of age. The sera were assayed for  cholesterol and triglyceride levels using commercial biochemical kits. Treatment effects on broiler body weight, feed intake, and feed conversion ratio were determined on a weekly basis. The results showed that in group A, the cholesterol and triglyceride amounts increased with no significant changes until 42 days of age. In groups B and C, these amounts had a non significant decline. At first and second bleeding, the cholesterol and triglyceride amounts of B and C groups were significantly lower than group A, but there was no difference between groups B and C. The administration of these two probiotics affected positively on parameters of broiler performance compared to the control group but there was no significant difference between probiotic-treated groups. It is concluded that inclusion of probiotics based on Enterococcus faecium or Bifidobacterium genera displayed a growth-promoting effect that was comparable to control diet and also decreased the cholesterol and triglyceride components of broiler chicks' sera.Key words: Probiotic, enterococcus faecium and bifidobacterium genera, cholesterol, triglyceride, performance, broiler chicks

Effect of Exogenous Proline Application on Salinity Tolerance of Cordia myxa L. Seedlings. Effect on Vegetative and Physiological Characteristics.

The study was conducted in the growing season of 2010 at a private orchard at Bab El Zubair area, Basra, Iraq, during the period from March, 1st, 2010 to December, 1st, 2010, to study the role of the amino acid (Proline) in salt tolerance of Lasura (Cordia myxa L.) seedlings (cv.Local). The experiment was designed according to Randomized Completely Block Design (R.C.B.D.) in a three factorial experiment of 27 treatments resulted from the interaction of :  Three levels for the first factor (the concentrations of  NaCl  ( 0, 6 and 12 Ds. m-1),  three levels for the second factor (the concentrations of the amino acid proline   (0, 75 and 150 mg.L-1) and three replicates for each experimental unit. The results showed a significant decrease in most studied vegetative characteristics with increasing the salt concentrations, but an opposite impact occurred with increasing the proline concentrations.  For physiological characteristics, the proline treatment (150 mg. L-1) was of a significant superiority and possessed the highest content of chlorophyll, free proline quantity and acidity percentage. While for the interaction among the levels of NaCl and proline, the interaction treatment (12 Ds. m-1 NaCl + 150 mg. L-1 proline) showed the highest increment in the main stem height and diameter, length and diameter of secondary branch,  average of leaf area, total chlorophyll and true proline. Keywords: Cordia myxa, proline, salinity tolerance

Fixed point theorem in fuzzy metric space for owc maps satisfying integral type inequality

This paper introduces the fixed point in complete fuzzy metric space, and how to find a common fixed point between occasionally weakly compatible mappings

Isolamento de Cryptococcus neoformans de excrementos de andorinhas (Hirundo rustica) do Irã

Cryptococcus neoformans is an encapsulated yeast that can cause cryptococcosis, a life-threatening infection that mainly occurs in immunocompromised patients. The major environmental sources of C. neoformans have been shown to be soil contaminated with avian droppings. In the present study, we evaluated the isolation of C. neoformans from swallow (Hirundo rustica) excreta in two northern cities of Iran. Ninety-seven swallow droppings were evaluated and 498 yeast-like colonies were isolated and identified as Rhodotorula spp. (62.8%), Candida spp. (28.5%)and C. neoformans (8.7%). Cryptococcus neoformans was isolated from 5/97 (5.2%) of collected samples. Min-Max colony forming units (CFU) per one gram for the positive samples were 3-10 C. neoformans colonies. The total mean CFU per one gram for the positive samples was 4.8. The results of this study demonstrate that excreta of swallow may harbor different species of potentially pathogenic yeasts, mainly C. neoformans, and may be capable of disseminating these fungi in the environment.Cryptococcus neoformans é levedura encapsulada que pode causar criptococose, infecção potencialmente mortal que ocorre principalmente em pacientes imunocomprometidos. As principais fontes ambientais de C. neoformans são o solo contaminado com fezes de aves. No presente estudo, avaliamos o isolamento de C. neoformans de excreta de andorinhas (Hirundo rustica) em duas cidades do norte do Irã. Noventa e sete amostras de fezes de andorinhas foram avaliadas e 498 colonias semelhantes à levedura foram isoladas e identificadas como Rhodotorula spp. (62,8%), Candida spp. (28,5%), C. neoformans (8,7%). Cryptococcus neoformans foi isolado a partir de 5/97 (5,2%) das amostras coletadas. Unidades Min-Max formadoras de colonias (CFU) por 1 grama das amostras positivas foram 3-10 coloniasde C. neoformans. A média total de CFU por 1 grama das amostras positivas foi de 4,8. Os resultados deste estudo demonstram que excrementos de andorinhas podem abrigar diferentes espécies de leveduras potencialmente patógenas, principalmente C. neoformans, e podem ser capazes de disseminar estes fungos no meio ambiente

Characterization of Eimeria Species in Commercial Broilers by PCR Based on ITS1 Regions of rDNA

Background: Coccidiosis is an intestinal disease of chickens caused by various species of proto­zoan parasites within the genus Eimeria. Diagnosis and genetic characterization of different spe­cies of Eimeria are central to the prevention, surveillance, and control of coccidiosis. The aim of this study was to detect different chicken Eimeria species from several areas in Khuzestan, south­west Iran.Methods: From February to September 2008, PCR assay as well as parasitological examinations was applied for the identification of field isolates of Eimeria parasites around Ahvaz, center of Khuzestan, southwest Iran. Data were analyzed by the Kappa statistic test.Results: Eimeria maxima, E. necatrix, E. tenella, E. acervulina and E. mitis were detected in this study. The prevalence of Eimeria spp. was 31.5% (126 of 400) and E. tenella was the most preva­lent species in Khuzestan. Based on the Kappa statistical test, a good correlation between the results of PCR and traditional biometrical methods was only observed for E. maxima.Conclusion: The present study is the first on the prevalence of Eimeria species in Khuzestan, based on the molecular findings. We believe that traditional methods are not sufficiently reliable for specific diagnosis of Eimeria species in chickens and PCR based amplification of DNA se­quence of parasite, could resolve this problem