Appeal to the "Rational Consumer" in Advertising: A Destructive Discourse

1noIn economic discourse, the personal satisfaction of people – individual and rational creatures, whose identity as social being is secondary (Fairclough 2003) – can be achieved only through the consumption of commodities. Nature’s appealing effect in ads can bring about chances for companies to reach their goal – that is, selling more – without promoting more conscious, sustainable, ecological approaches. This analysis focuses on an Arm & Hammer detergents advertisement.openopenMartina NapolitanoNapolitano, Martin

Adolescence, subjective disorientation and vocational choices

This work presents a critical inquiry into the issues linked with adolescence, subjective disorientation and the vocational choice from the perspective of Freudian-Lacanian psychoanalysis. To this end, first, we examined the difficulties that may arise during adolescence relative to sexual awakening and existence, conditioned by both childhood experiences and the familiar and social Other. Next, we articulated these difficulties with their incidence over the decision to select or continue a given career or a particular employment, decisions tightly linked to a lifestyle. This analysis stemmed from a study conducted at a drug-addiction specialized healthcare center. For many analyzed cases, the prevailing factors were associated with subjective disorientation, the absence of objectives and a general orientation that could organize their lives on the basis of specific interests. This disorientation affected their familiar and social insertion, as well as their insertion in the schooling system and their vocational decisions, all replaced by the value placed on substance abuse. Starting with the description and formalization of the principal characteristics of the notion of adolescence and its relation to the concepts of time, vocation, orientation, and subjective disorientation in the context of the contemporary age, we conduct the case analysis of a 19 years old adolescent that will allow to show in which way a psychoanalytical approach within an institutional environment opens the possibility to uncover and effect on a singular development subject to changes during the therapy. The implemented methodology allows showing findings of special importance linked to disorientation and changes in subjectivity. These changes only occurred after having effectuated a subjective rectification that made the inscription of the symptom in transference possible, which among other issues, brings clarity to the dilemma of continuing studies.Facultad de Psicologí

Adolescence, subjective disorientation and vocational choices

This work presents a critical inquiry into the issues linked with adolescence, subjective disorientation and the vocational choice from the perspective of Freudian-Lacanian psychoanalysis. To this end, first, we examined the difficulties that may arise during adolescence relative to sexual awakening and existence, conditioned by both childhood experiences and the familiar and social Other. Next, we articulated these difficulties with their incidence over the decision to select or continue a given career or a particular employment, decisions tightly linked to a lifestyle. This analysis stemmed from a study conducted at a drug-addiction specialized healthcare center. For many analyzed cases, the prevailing factors were associated with subjective disorientation, the absence of objectives and a general orientation that could organize their lives on the basis of specific interests. This disorientation affected their familiar and social insertion, as well as their insertion in the schooling system and their vocational decisions, all replaced by the value placed on substance abuse. Starting with the description and formalization of the principal characteristics of the notion of adolescence and its relation to the concepts of time, vocation, orientation, and subjective disorientation in the context of the contemporary age, we conduct the case analysis of a 19 years old adolescent that will allow to show in which way a psychoanalytical approach within an institutional environment opens the possibility to uncover and effect on a singular development subject to changes during the therapy. The implemented methodology allows showing findings of special importance linked to disorientation and changes in subjectivity. These changes only occurred after having effectuated a subjective rectification that made the inscription of the symptom in transference possible, which among other issues, brings clarity to the dilemma of continuing studies.Facultad de Psicologí

Tracce di SMOG: un «ritratto di gruppo» affrescato da Saša Sokolov. A proposito di “Obščaja tetrad’” (1989)

In 1989 Russian author Sasha Sokolov published “Obshchaia tetrad, ili zhe Gruppovoi portret SMOGa” (The Shared Notebook, or a Group Portrait of the SMOG), a lyrical essay whose form lies between prose and poetry. In this text the writer commemorates his poetic experience as a young member of the SMOG underground group in Moscow in the early 1960s. However, unlike other memories published on the matter by former smogists, this is a highly lyrical work that recreates the atmosphere and the emotional drive felt by the young poets back then. In analyzing the short text, it is possible to enucleate the structure, the motifs, the images, as well as the collage through which the author puts together the «shared notebook» of the group. The text is the result of the harmonic and organic interweaving of verses and images taken from other smogists, as well as from the smogists’ literary models.Nel 1989 lo scrittore russo Saša Sokolov pubblicò sulle pagine di Junost’ un saggio lirico dal titolo “Obščaja tetrad’, ili že Gruppovoj portret SMOGa” (Quaderno condiviso, o Ritratto di gruppo dello SMOG). In questo testo l’autore commemora la propria giovanile esperienza poetica nel gruppo underground moscovita SMOG (primi anni Sessanta). A differenza di altre memorie raccolte sul tema, “Obščaja tetrad’” si presenta come un componimento prettamente poetico, benché in forma prosastica, che ricrea attraverso immagini e studiati giochi fonici l’atmosfera e il portato emozionale di quegli anni. Nell’analizzare la breve opera, se ne osservano la struttura, i motivi, le immagini, approfondendo la modalità di collage operata dall’autore nell’assemblare letteralmente un «quaderno condiviso» del gruppo. Nel testo si combinano in maniera armonica e organica citazioni tratte dai componimenti degli smogisty e dai loro modelli di riferimento

NUT midline carcinoma of the head and neck: current perspectives

NUT midline carcinoma (NMC) is a rare and aggressive subtype of squamous carcinoma that typically arises from midline supradiaphragmatic structures, frequently from the head and neck area. NMC is genetically driven by a chromosomal rearrangement involving the NUT gene, which forms oncoproteins considered major pathogenic drivers of cellular transformation. Diagnosis of NMC has been made remarkably easier with the availability of a commercial antibody against NUT, and can be established through positive nuclear immunohistochemical staining. Although NMC remains an underrecognized malignancy, in recent years there has appeared to be increasing awareness of disease and frequency of diagnosis in adults. To date, a standard treatment for head and neck NMC has not been established and a multimodal approach with systemic chemotherapy, surgery and radiation therapy is currently adopted in clinical practice. Recently, BET inhibitors and histone deacetylase inhibitors have emerged as two promising classes of targeted agents, currently investigated in clinical trials for adults with head and neck NMC. At the same time, combination approaches and novel targeted agents, such as next-generation BET inhibitors and CDK9 inhibitors, have shown preclinical activity. The present review explores the clinical pathological characteristics of NMC of the head and neck and presents the current state of the art on diagnosis, prognosis, and treatment of this rare but lethal disease

Yayoi Kusama: psicosis, obra artística y lazo social

Nuestro trabajo se enmarca en el proyecto de investigación ya mencionado que aborda la relación entre psicosis y lazo social. Uno de los casos que hemos elegido ha sido el de la artista Yayoi Kusama, nacida en Japón en 1929 y residente voluntaria de una clínica psiquiátrica desde 1977 hasta la actualidad. El objetivo de este trabajo es, a partir del estudio del caso de Kusama, analizar la relación entre presentación sintomática, distintas modalidades de solución de la psicosis y la importancia de la obra artística para una posible inscripción en un discurso compartido.The presented work is part of a research project that addresses the relationship between psychosis and social bond. One of the cases we have chosen was that of the artist Yayoi Kusama, born in Japan in 1929 and a voluntary resident of a psychiatric clinic from 1977 to the present. The aim of this work is to analyze the relationship between symptomatic presentation, different modalities for psychotic solutions and the importance of the artistic work for a possible inscription in a shared discourse.Mesas autoconvocadas: Psicoanálisis - Psicosis en el lazo social: el valor de la obra artística en la creación de lazos en Kusama, Nerval, Munch, Artaud y PessoaFacultad de Psicologí

Adolescence, substance use and the conditions of the presentation of therapeutical demand: institutional referrals

Este trabajo presenta resultados parciales de una investigación realizada en un hospital especializado en toxicomanías a partir del análisis de las entrevistas de admisión con adolescentes. Se plantean los siguientes objetivos: 1.- identificar los tipos de derivación institucional que recibe el centro mencionado; 2.- caracterizar el motivo de consulta de estas derivaciones en los casos observados, la posición subjetiva frente al mismo y su condicionamiento para la posibilidad de una apertura de tratamiento u orientación de la demanda. Las presentaciones actuales de pacientes adolescentes que consultan por el consumo de sustancias en la mayoría de los casos están condicionadas por la urgencia y las conductas de riesgo, condiciones que acompañan la falta de implicación subjetiva en la demanda terapéutica, en consonancia con la definición de los llamados nuevos síntomas. El origen de la consulta suele no provenir del mismo joven sino de solicitudes institucionales. Estas intervenciones se establecen en un contexto regulado por el campo de la Salud Pública, condicionado por Políticas de Control Social, de Mercado y en Salud Mental. Estas coordenadas inaugurales son determinantes para analizar la posibilidad de una apertura de un tratamiento u orientación que logre transformar la situación. Seleccionamos dos viñetas clínicas que poseen un carácter demostrativo ejemplar.This paper presents partial results from an investigation into adolescents admission interviews conducted in an alcoholism and drug addiction specialized hospital. The following objectives are pursued: 1. - To identify the different types of institutional referral that the aforementioned specialized center receives; 2. - To characterize the reasons for consultation in the referrals of the observed cases, the subjective position towards these reasons and how it affects the possibility of beginning treatment or orientating the demand. The presentations of adolescent patients who consult because of drugs consumption issues are currently, in the majority of cases, conditioned by urgency and risk conducts. These circumstances come along with the lack of subjective implication in the demand for treatment, in correspondence with the definition of the so-called “new symptoms”. The demand for consultation does not originate from the patient, but from institutional requests. These interventions are hence established in a context regulated by public health, itself conditioned by social control, market and mental health policies. These conditions set a starting point which is crucial in order to analyze the possibility of beginning and orientating treatment in a way that succeeds in transforming the situation. We have selected two clinical vignettes to exemplify the proposed ideas.Facultad de Psicologí

The hikikomori phenomenon in adolescence: isolation as a subjective response

El objetivo de este trabajo es identificar la relación entre el fenómeno denominado hikikomori y la adolescencia como momento de pasaje entre la niñez y la vida adulta a partir de la revisión y exégesis de material y fuentes bibliográficas que analizan la problemática. El término hikikomori fue acuñado en 1998 en Japón por el psiquiatra Saito Tamaki para describir un grupo de jóvenes que se mantenían encerrados y aislados en sus hogares por prolongado periodo de tiempo. En el campo de la salud mental ha sido delimitado como categoría, nominación, fenómeno o experiencia y sus presentaciones impiden su generalización u homogenización conceptual. Desde una perspectiva psicoanalítica, las dos tareas ineludibles que el adolescente debe realizar constituyen el desasimiento de la autoridad parental y la elección del objeto sexual. En muchos de los adolescentes hikikomori la inhibición, la evitación del contacto social y la búsqueda de aislamiento se manifiestan como respuestas subjetivas y soluciones singulares frente a los obstáculos hallados en la salida de la adolescencia, es decir, en la posibilidad de asumir una determinada posición subjetiva frente a la sexualidad, al deseo y al goce, así como de acceder a una determinada responsabilidad enmarcada en un sistema simbólico.The objective of this work is to identify the relationship between the phenomenon called hikikomori and adolescence as a moment of passage between childhood and adult life based on the review and exegesis of material and bibliographic sources that analyze the problem. The term hikikomori was coined in 1998 in Japan by the psychiatrist Saito Tamaki to describe a group of young people who were confined and isolated in their homes for a long period of time. In the field of mental health, it has been defined as a category, nomination, phenomenon or experience and its presentations prevent its generalization or conceptual homogenization. From a psychoanalytic perspective, the two unavoidable tasks that the adolescent must carry out are the detachment of parental authority and the choice of the sexual object. In many of the hikikomori adolescents, inhibition, avoidance of social contact, and the search for isolation are manifested as subjective responses and singular solutions to the obstacles encountered at the end of adolescence, that is, in the possibility of assuming a certain subjective position in the face of sexuality, desire and jouissance, as well as accessing a certain responsibility framed in a symbolic order.Facultad de Psicologí

Contemporary symptoms in adolescence: problems of filiation and addictions

Nuestro trabajo se enmarca en una investigación que indaga acerca de las relaciones entre adolescencia y síntomas contemporáneos, entre ellos, las adicciones. Recordemos las dos tareas que el joven deberá atravesar en la adolescencia: tanto el desasimiento de la autoridad parental como la irrupción de lo real del cuerpo y el encuentro con el otro sexo. En este momento de pasaje de la niñez a la vida adulta las problemáticas vinculadas a la filiación así como la búsqueda de referencias simbólicas serán significativas. En el contexto de la sociedad actual en la que se han producido tantos cambios en las relaciones familiares y de transmisión simbólica podemos constatar particularmente los efectos subjetivos en algunos adolescentes que han encontrado en la adicción un modo de sustraerse a los problemas que los afectan. A partir de un estudio exploratorio en un hospital especializado hemos seleccionado tres casos clínicos de pacientes que manifiestan de modo paradigmático dificultades en términos de transmisión y filiación. El trabajo establece conclusiones vinculadas a los problemas de las referencias identificatorias y los ideales que en este momento se han visto reemplazados por el recurso a modalidades de goce las cuales son consideradas como soluciones y dificultan la intervención clínica.This work presents an inquiry into the relationship between adolescence and contemporary symptoms, with addictions among them. The two tasks that the youngster must face during adolescence are extrication from parental authority, and encounter with the opposite sex. In this moment of passage from childhood to adult life, issues linked to filiation as well as the search for symbolic references will be of significance. Society currently besets a shifting landscape with numerous changes in family relationships and symbolic transmission. The subjective effect of this context can be particularly observed on some adolescents who find in addictions a way of abstracting themselves from the problems that besiege them. We have selected three paradigmatic clinical cases from an exploratory study in a specialized hospital, showing difficulties associated with transmission and filiation. Conclusions are presented linked to the issues of identification references and ideals, that have been replaced by resorting to enjoyment modalities which pose as solutions and challenge clinical intervention.Facultad de Psicologí

Adolescence and substance abuse: the therapeutic demand in a specialized centre

Este trabajo se enmarca en una investigación realizada en un hospital especializado en drogodependencia y alcoholismo destinada a indagar las relaciones entre adolescencia y toxicomanías, desde la perspectiva del psicoanálisis freudo-lacaniana. Las toxicomanías son incluidas entre los denominados nuevos síntomas de nuestra época y su emergencia se presenta en el contexto actual como una cuestión que afecta particularmente a los estratos más jóvenes de la sociedad. El objetivo general de este trabajo es analizar el tipo de consulta de 120 adolescentes de 13 a 25 años de edad que concurrieron al centro mencionado (abril de 2011-diciembre de 2014). Como objetivo específico, caracterizar la modalidad de presentación de la demanda de asistencia terapéutica a partir de la consideración de determinados ejes: edad y sexo de los consultantes, origen de la demanda, motivo de consulta, conductas de riesgo asociadas, edad de inicio del consumo de sustancias, tipos de sustancia y modos de consumo, función del tóxico, y posición subjetiva frente a la consulta. Los resultados informan que el principal motivo de consulta manifiesto es la preocupación por el consumo de los jóvenes, generalmente varones y mayores de 17 años de edad, quienes llegan a la institución a través de un tercero (familiar o institucional); la coyuntura de inicio del consumo son los primeros años de la adolescencia; junto con otras especificidades que aluden a la clínica de la urgencia y que obligan al establecimiento de estrategias en la puesta en forma del síntoma, el cual excede al problema del consumo.This work is part of a research project carried out in a specialized alcoholism and drug addiction hospital. It is aimed at inquiring on the relationship between the adolescence and the substance abuse from a Freudian and Lacanian view. The substance abuse is included among the so-called new symptoms of our time while its arousal is seen as particularly exclusive of the youngest of our society. The general goal has been to study the 13-to-25-year-old-teenagers' 120 admission interviews in the centre from April 2011 to December 2014. The particular goal is to characterize the consulting reason from specific axes: age and gender, demand origin, consulting reason, associated risk behaviour, consumption initial age, substance types and use modes, toxic function, patients' subjective stand. The outcomes show the presented manifest content is the concern with mostly the 17-year-oldmale teenagers' consumption who are taken to the institution; as the initial consumption period is the early adolescence along with some other urgency practice specificities that force the strategies for the symptom to be included and which exceed the substance abuse issue.Facultad de Psicologí