34 research outputs found
New connection formulae for some q-orthogonal polynomials in q-Askey scheme
New nonlinear connection formulae of the q-orthogonal polynomials, such
continuous q-Laguerre, continuous big q-Hermite, q-Meixner-Pollaczek and
q-Gegenbauer polynomials, in terms of their respective classical analogues are
obtained using a special realization of the q-exponential function as infinite
multiplicative series of ordinary exponential function
On super-Jordanian algebra
A nonlinear realisation of the nonstandard (super-Jordanian) deformed algebra is given for arbitrary
Towards an international understanding of the power of celebrity persuasions: a review and a research agenda
Research into advertising using celebrity has been undertaken for nearly 40 years. It has
principally used surveys and experiments to explore how consumers respond to celebrity
advertisements. A recent meta-study of 32 papers has demonstrated that different
populations respond in different ways to celebrity endorsements. Specifically, both US
subjects and college students are more likely to respond in a significant way to the
presence of celebrity than subjects who are not from the US, or who are not studying at
college. Given that the nationality and student status of subjects matter, this article
explores the make up of the samples that have been used to examine celebrity advertising.
The article finds that these samples are not representative of US populations
(because so many are students), nor of populations outside the US (because so few
live beyond it). Furthermore, the history of dominance of US-based student samples, and
the citation practices which keep them circulating in academia, suggests that theories of
celebrity advertising have for a long time been excessively influenced by ideas tested on
this unrepresentative group. This fact will limit the applicability of research into celebrity
advertising to the wider world. I explore whether this matters, and how deficiencies
might be addressed in further research