The design and engineering of innovative mobile data services: An ontological framework founded on business model thinking

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research investigates mobile service design and engineering in the mobile telecommunications industry. The mobile telecommunication business is shifting from one that was voice-centric to one that is almost all data-centric; thanks to recent rapid advances in Information and Communication Technologies (ICTs). The underlying reasons behind this shift can be traced back to two main issues that are interlinked. The first and major reason is that telecoms (telecommunication companies) are trying to generate new revenue streams based on data and information transmissions, given the saturation of the voice market. This is rational given the market opportunities in one direction and the pressures being generated by the current economic downturn from the other direction. The second reason relates to the flexibility of data, compared to voice. Indeed, the number of services that can be developed on the basis of data are much greater than those that can be developed on the basis of voice. However, the design and engineering of successful and innovative mobile data services has proven to be a complex undertaking. The number of effective mobile data services is relatively small and the revenue generated from such offerings has generally been below expectations. This research develops an ontological framework to help in changing this situation, and making mobile services engineering more effective and successful, following the design-science research paradigm. Design-science research, in general, aims to solve unstructured but relevant organizational or social problems through the development of novel and useful artefacts. As the current research aims to help in solving the mobile data services engineering dilemma by developing a purposeful ontological framework, the design-science research paradigm is deemed fitting. Within this paradigm, the author develops a novel design approach specified for ontology engineering, termed “OntoEng”. This design approach is used in this research for developing the ontological framework. The developed ontological framework is founded on business model thinking. The idea is that creating innovative mobile data services requires developing innovative business models. Indeed, innovative business models can help translate technological potential into economic value and allow telecoms to achieve their strategic objectives. The ontological framework includes the development of an ontology, termed “V4 Mobile Service BM Ontology” as well as “Mobile Key Value Drivers” for designing and engineering innovative mobile data services. The V4 Mobile Service BM Ontology incorporates four design dimensions: (1) value proposition including targeting; (2) value architecture including technological and organizational infrastructure; (3) value network dealing with aspects relating to partnerships and co-operations; and finally (4) value finance relating to costs, pricing, and revenue structures. Within these four dimensions, sixteen design concepts are identified along with their constituent elements. Relationships and interdependencies amongst the identified design constructs are established and clear semantics are produced. The research then derives six key value drivers for mobile service engineering as follows: (a) Market Alignment; (b) Cohesion; (c) Dynamicity; (d) Uniqueness; (e) Fitting Network-Mode; and (f) Explicitness. The developed ontological framework in this research is evaluated to ensure that it can be successfully implemented and performs correctly in the real world. The research mainly utilizes case analysis methods to ensure the semantic correctness of the ontological framework. Indeed, the developed ontological framework is employed as an analytical lens to examine the design and engineering of three key real-life cases in the mobile telecommunications industry. These cases are: (1) Apple’s iPhone Services and Applications; (2) NTT DoCoMo’s i-mode Services; and (3) Orange Business Services. For further validation, the developed ontological framework is evaluated against a set of criteria synthesized from ontology engineering and evaluation literature. These criteria are: Clarity; Coherence; Conciseness; Preciseness; Completeness; and Customizability. The developed ontological framework is argued to make significant contributions for theory, practice, and methodology. For theory, this research provides (1) a novel ontological framework for designing and engineering mobile data services; (2) a unified framework of the business model concept; and (3) a new design approach for ontology engineering in information systems. For practice, the current research provides practitioners in the telecommunications industry with systematic and customizable means to design, implement, analyze, evaluate, and change new and existing mobile data services to make them more manageable, effective, and creative. For methodology, the use of the design- science research paradigm for ontology engineering signifies the focal methodological contribution in this research given its novelty. This research also contributes to the understanding of the design-science research paradigm in information systems as it is relatively new. It provides a working example in which the author illustrates how recognizing design-science research as a paradigm is essential and useful to the research in information systems discipline

Conceptual modelling and the quality of ontologies: A comparison between object-role modelling and the object paradigm

Ontologies are key enablers for sharing precise and machine-understandable semantics among different applications and parties. Yet, for ontologies to meet these expectations, their quality must be of a good standard. The quality of an ontology is strongly based on the design method employed. This paper addresses the design problems related to the modelling of ontologies, with specific concentration on the issues related to the quality of the conceptualisations produced. The paper aims to demonstrate the impact of the modelling paradigm adopted on the quality of ontological models and, consequently, the potential impact that such a decision can have in relation to the development of software applications. To this aim, an ontology that is conceptualised based on the Object Role Modelling (ORM) approach is re-engineered into a one modelled on the basis of the Object Paradigm (OP). Next, the two ontologies are analytically compared using the specified criteria. The conducted comparison highlights that using the OP for ontology conceptualisation can provide more expressive, reusable, objective and temporal ontologies than those conceptualised on the basis of the ORM approach

Conceptual Modelling and The Quality of Ontologies: Endurantism Vs. Perdurantism

Ontologies are key enablers for sharing precise and machine-understandable semantics among different applications and parties. Yet, for ontologies to meet these expectations, their quality must be of a good standard. The quality of an ontology is strongly based on the design method employed. This paper addresses the design problems related to the modelling of ontologies, with specific concentration on the issues related to the quality of the conceptualisations produced. The paper aims to demonstrate the impact of the modelling paradigm adopted on the quality of ontological models and, consequently, the potential impact that such a decision can have in relation to the development of software applications. To this aim, an ontology that is conceptualised based on the Object-Role Modelling (ORM) approach (a representative of endurantism) is re-engineered into a one modelled on the basis of the Object Paradigm (OP) (a representative of perdurantism). Next, the two ontologies are analytically compared using the specified criteria. The conducted comparison highlights that using the OP for ontology conceptualisation can provide more expressive, reusable, objective and temporal ontologies than those conceptualised on the basis of the ORM approach

The Impact of CRM Infrastructural and Cultural Resources and Capabilities on Business Performance: An Application of the Resource-based View in the Mobile Telecommunications Industry

Based on the Resource-Based View (RBV) literature, this study aims at developing and imple-menting a novel and comprehensive model so as to measure the effect of CRM resources on CRM capabilities and the effect of the latter on business performance. CRM resources are de-fined as infrastructural CRM resources (i.e. technological resources, human resources, and or-ganizational resources), and cultural CRM resources (i.e. customer orientation, learning orien-tation, and result orientation). CRM capabilities are measured through an organization’s cus-tomer interaction capability, customer relationship upgrading capability, and customer win-back capability. As for performance, this study measures business performance comprehensively from financial and marketing perspectives. Although the results indicate that CRM infrastruc-tural resources has a positive and direct effect on CRM capabilities, the effect of customer orien-tation culture and learning orientation culture on CRM capabilities was significantly stronger. Further, the results indicate the CRM capabilities significantly and positively affect business per-formance from marketing and financial standpoints. However, the effect of CRM capabilities on marketing performance was found to be stronger than effect on financial performance and mar-keting performance was found to partially mediate the relationship between CRM capabilities and financial performance

The design and engineering of innovative mobile data services : an ontological framework founded on business model thinking

This research investigates mobile service design and engineering in the mobile telecommunications industry. The mobile telecommunication business is shifting from one that was voice-centric to one that is almost all data-centric; thanks to recent rapid advances in Information and Communication Technologies (ICTs). The underlying reasons behind this shift can be traced back to two main issues that are interlinked. The first and major reason is that telecoms (telecommunication companies) are trying to generate new revenue streams based on data and information transmissions, given the saturation of the voice market. This is rational given the market opportunities in one direction and the pressures being generated by the current economic downturn from the other direction. The second reason relates to the flexibility of data, compared to voice. Indeed, the number of services that can be developed on the basis of data are much greater than those that can be developed on the basis of voice. However, the design and engineering of successful and innovative mobile data services has proven to be a complex undertaking. The number of effective mobile data services is relatively small and the revenue generated from such offerings has generally been below expectations. This research develops an ontological framework to help in changing this situation, and making mobile services engineering more effective and successful, following the design-science research paradigm. Design-science research, in general, aims to solve unstructured but relevant organizational or social problems through the development of novel and useful artefacts. As the current research aims to help in solving the mobile data services engineering dilemma by developing a purposeful ontological framework, the design-science research paradigm is deemed fitting. Within this paradigm, the author develops a novel design approach specified for ontology engineering, termed “OntoEng”. This design approach is used in this research for developing the ontological framework. The developed ontological framework is founded on business model thinking. The idea is that creating innovative mobile data services requires developing innovative business models. Indeed, innovative business models can help translate technological potential into economic value and allow telecoms to achieve their strategic objectives. The ontological framework includes the development of an ontology, termed “V4 Mobile Service BM Ontology” as well as “Mobile Key Value Drivers” for designing and engineering innovative mobile data services. The V4 Mobile Service BM Ontology incorporates four design dimensions: (1) value proposition including targeting; (2) value architecture including technological and organizational infrastructure; (3) value network dealing with aspects relating to partnerships and co-operations; and finally (4) value finance relating to costs, pricing, and revenue structures. Within these four dimensions, sixteen design concepts are identified along with their constituent elements. Relationships and interdependencies amongst the identified design constructs are established and clear semantics are produced. The research then derives six key value drivers for mobile service engineering as follows: (a) Market Alignment; (b) Cohesion; (c) Dynamicity; (d) Uniqueness; (e) Fitting Network-Mode; and (f) Explicitness. The developed ontological framework in this research is evaluated to ensure that it can be successfully implemented and performs correctly in the real world. The research mainly utilizes case analysis methods to ensure the semantic correctness of the ontological framework. Indeed, the developed ontological framework is employed as an analytical lens to examine the design and engineering of three key real-life cases in the mobile telecommunications industry. These cases are: (1) Apple’s iPhone Services and Applications; (2) NTT DoCoMo’s i-mode Services; and (3) Orange Business Services. For further validation, the developed ontological framework is evaluated against a set of criteria synthesized from ontology engineering and evaluation literature. These criteria are: Clarity; Coherence; Conciseness; Preciseness; Completeness; and Customizability. The developed ontological framework is argued to make significant contributions for theory, practice, and methodology. For theory, this research provides (1) a novel ontological framework for designing and engineering mobile data services; (2) a unified framework of the business model concept; and (3) a new design approach for ontology engineering in information systems. For practice, the current research provides practitioners in the telecommunications industry with systematic and customizable means to design, implement, analyze, evaluate, and change new and existing mobile data services to make them more manageable, effective, and creative. For methodology, the use of the design- science research paradigm for ontology engineering signifies the focal methodological contribution in this research given its novelty. This research also contributes to the understanding of the design-science research paradigm in information systems as it is relatively new. It provides a working example in which the author illustrates how recognizing design-science research as a paradigm is essential and useful to the research in information systems discipline.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Entrepreneurial Value Creation in the Cloud: Exploring the Value Dimensions of the Business Model

Part 5: Research in ProgressInternational audienceCloud computing’s potential in creating and capturing business value is being increasingly acknowledged. Existing empirical studies of business value in cloud computing have focused on user organizations and large enterprises with legacy systems. Acknowledging the innovation opportunities created by cloud, we study entrepreneurial cloud service providers. In this paper we conduct an exploratory study of six cloud-based start-up firms in India. We examine the value dimensions of the business model concept to study entrepreneurial value creation in the cloud. We find that cloud is a key resource in the structural configuration of their business model and enables the value proposition

A business model perspective for ICTs in public engagement

This is the post-print version of the Article. The official published article can be accessed from the link below - Copyright @ 2012 ElsevierPublic institutions, in their efforts to promote meaningful citizen engagement, are increasingly looking at the democratic potential of Information and Communication Technologies (ICTs). Previous studies suggest that such initiatives seem to be impeded by socio-technical integration barriers such as low sustainability, poor citizen acceptance, coordination difficulties, lack of understanding and failure to assess their impact. Motivated by these shortcomings, the paper develops and applies a business model perspective as an interceding framework for analysis and evaluation. The underlying principle behind this approach is that it is not technology per se which determines success, but rather the way in which the businessmodel of the technological artifact is configured and employed to achieve the strategic goals. The business model perspective is empirically demonstrated with the case of an online petitioning system implemented by a UK local authority. The case illustrates the importance of considering ICTs in public engagement from a holistic view to make them more manageable and assessable

Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure

Purpose: There is always a need to discover how a paradox between a customer’s desire for a more personalized experience and their privacy and security concerns would shape their intention to continue using contactless payment methods. However, personalization–privacy paradox has not been well-covered over the area of contactless payment. Therefore, this study aims to empirically examine the impact of personalization–privacy paradox on the customers’ continued intention (CIN) to use contactless payment. Design: /methodology/approach – The empirical part of the current study was conducted in Saudi Arabia by collecting the primary data using online questionnaire from a convenience sample size of 297 actual users of contactless payment methods. Findings: Based on structural equation modeling, personalization and privacy invasion were approved to significantly impact perceived value of information disclosure (PVD). Strong causal associations were confirmed between perceived severity, structural assurance and response cost with privacy invasion. Finally, both PVD and privacy invasion significantly predict CIN. : There are other important factors (i.e. technology interactivity, technology readiness, social influence, trust, prior experience, etc.) were not tested in the current study. Therefore, future studies would pay more attention regarding the impact of these factors. The current study data were also collected using a convenience sample of actual users of contactless payment methods. Therefore, there is a concern regarding the generalizability of the current study results to other kind of customers who have not used contactless payment. Originality/value: This study has integrated both personalization–privacy paradox and protection motivation theory in one model. The current study holds value in providing a new and complete picture of the inhibitors and enablers of customers’ CIN to use contactless payment, including new types of inhibitors. Furthermore, personalization–privacy paradox has not been fully examined over the related area of Fintech and contactless payment in general. Therefore, this study was able to extend the theoretical horizon personalization–privacy paradox to new area (i.e. contactless payment) and new cultural context (Saudi Arabia)