11 research outputs found
It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
- Publication venue
- 'Royal College of Obstetricians & Gynaecologists (RCOG)'
- Publication date
- 01/01/2019
- Field of study
Get PDFSocial Brand Engagement: How Orientation Events Engage Students with the University
- Author
- Altschwager T.
- Askham P.
- Astin A.W.
- Beaudette T.
- Bresó E.
- Calder B.J.
- Chang P.L.
- Chapman E.
- Christie H.
- Christie H.
- Close A.G.
- Conduit J.
- Crowther P.
- Drengner J.
- Gentile C.
- Glass C.R.
- Grier-Reed T.
- Gándara P.
- He H.
- Hollebeek L.D.
- Johnson D.R.
- Kahu E.R.
- Kahu E.R.
- Kozinets R.V.
- Kuh G.D.
- Lawrence J.
- Leischnig A.
- Li Y.
- Linnenbrink-Garcia L.
- Martin S.
- Mollen A.
- Moodie G.
- Nysveen H.
- Palmer A.
- Pine B.J.
- Plewa C.
- Plewa C.
- Politis J.D.
- Quaye S.J.
- Ramaseshan B.
- Sit J.
- Sit J.
- Soltani P.
- Storbacka K.
- Tinto V.
- Tynan C.
- Verhoef P.C.
- Vivek S.D.
- Vivek S.D.
- Wang M.T.
- Whelan S.
- Wirtz J.
- Zarantonello L.
- Zhang J.
- Publication venue
- 'Elsevier BV'
- Publication date
- Field of study
No full textTouch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay
- Author
- A Dick
- A Gallace
- A Krishna
- A Krishna
- A Krishna
- A Krishna
- A Lehrer
- Alexander Leischnig
- Amanda Bruce
- B Piqueras-Fiszman
- B Piqueras-Fiszman
- B Piqueras-Fiszman
- B Wansink
- B Wansink
- Björn Sven Ivens
- C Irmak
- C McDaniel
- C Michel
- C Spence
- C Spence
- C Spence
- C Spence
- C Spence
- C Spence
- C Spence
- C Velasco
- Charles Spence
- D Katz
- DA Zellner
- DB McCabe
- DM Small
- E Gatti
- E. Byron
- E. Maggioni
- EM Bobroff
- F Bellisle
- H Lin
- J Hoegg
- J Peck
- JC Kozup
- JM Ackerman
- K Hilton
- K Seiders
- KJ Preacher
- Kristina Kampfer
- L Becker
- L Biggs
- L Cheskin
- LE Williams
- LR Vartanian
- M Auvray
- M Barnett-Cowan
- M Zampini
- MW Allen
- P Chandon
- P Liang
- P Raghubir
- R Raghunathan
- SJ Lederman
- SJ Westerman
- SV Troye
- T Hine
- UR Orth
- X Deng
- Y Tu
- Publication venue
- 'Public Library of Science (PLoS)'
- Publication date
- Field of study
No full textPartitioned pricing: review of the literature and directions for further research
- Author
- A Cheema
- A Muthitacharoen
- A Tversky
- Alexander Leischnig
- AT Hayashi
- B Burman
- B Weiner
- B Weiner
- BI Carlin
- Bjoern Ivens
- C Blanthorne
- C Homburg
- D Chakravarti
- D Kahneman
- DM Hardesty
- EJ Johnson
- ET Higgins
- F Ancarani
- F Colantuoni
- F Schulz
- F Voelckner
- F Voelckner
- G Ellison
- H Estelami
- HM Kim
- HM Kim
- HM Kim
- I Chioveanu
- J Brown
- J Srivastava
- JM Clark
- Johannes Voester
- JP Carlson
- JT Cacioppo
- K Lee
- L Kachersky
- L Xia
- M Bertini
- M Gumus
- M Lewis
- M Lewis
- M Lynn
- MD Smith
- MS Yadav
- NE Feldman
- NT Koukova
- O Ashenfelter
- P Chatterjee
- P Chatterjee
- PA Albinsson
- PM Podsakoff
- R Chetty
- RH Thaler
- RL Ott
- RM Schindler
- RW Hamilton
- RW Hamilton
- S Bambauer
- S Bambauer-Sachse
- S Chandran
- S Sheng
- S Tuzovic
- T Frischmann
- T Hossain
- T Reppeti
- VG Morwitz
- YH Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textA Configurational Analysis of the Causes of Consumer Indirect Misbehaviors in Access-Based Consumption
- Author
- A Cihan
- A Leischnig
- A Leischnig
- A Ordanini
- A Vance
- A Vance
- AC Johnston
- AG Peace
- AM Bossler
- AM Prado
- B Bulgurcu
- B Hartl
- B Stevens
- C Kroneberg
- C Liao
- C Lovelock
- C Yoon
- CC Ragin
- CC Ragin
- CQ Schneider
- D Arli
- D Banerjee
- D Roos
- D Skarmeas
- DS Nagin
- DW Straub
- EG Edbring
- EP Chiang
- F Bardhi
- F Poppelaars
- FS Pearson
- G Currie
- GD Moody
- H Li
- H Li
- HG Grasmick
- I Phau
- I Phau
- J Chen
- J D'Arcy
- J D'Arcy
- J D'Arcy
- J Dul
- J Lan
- J Ogilvie
- J Rifkin
- J Urry
- J Wirtz
- J-N Lee
- JB Hirsh
- JL Craft
- JMC Veríssimo
- JP Gibbs
- KL Daunt
- KL Daunt
- KL Reynolds
- L Cheng
- L Jia
- L Myyry
- LB Mulder
- LC Harris
- LC Harris
- M Akbari
- M Chen
- M Choi
- M Rajab
- M Silic
- M Siponen
- M-F Chen
- M-L Chang
- M-S Ting
- MJ Bitner
- MK Koklic
- MS Schwartz
- NA Celestine
- ND Tho
- NS Safa
- NS Safa
- P Dootson
- P Fussey
- P Sparks
- PC Fiss
- PC Fiss
- PK Korgaonkar
- PM Podsakoff
- R Bachman
- R Fisk
- R Paternoster
- R Paternoster
- RA Fullerton
- RJ Fisher
- RL Akers
- RYK Chan
- S Furnari
- S Goode
- S Klepper
- S Ma
- S Steenhaut
- S-H Tsaur
- SD Hunt
- SJ Lawson
- SL Eliason
- SRH Hati
- T Greckhamer
- T Gu
- T Schaefers
- T Schaefers
- T Schaefers
- TM Jones
- VF Misangyi
- VW Mitchell
- X Chen
- Xiao-Ling Jin
- Y Chen
- Y Guo
- Y Liu
- Y Ma
- Y Park
- Y Sun
- Y Yao
- Yiwei Tian
- Zhongyun Zhou
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textA new conceptual lens for marketing: a configurational perspective based on the business model concept
- Author
- A Afuah
- A Azadegan
- A Grandori
- A Leischnig
- A Osterwalder
- A Osterwalder
- A Sorescu
- AD Meyer
- AK Gupta
- AM Chircu
- APB Barquet
- B Demil
- B Demil
- B Dewsnap
- B Rosenbloom
- BW Wirtz
- C Baden-Fuller
- C Gresov
- C Homburg
- C Homburg
- C Kulins
- C Loebbecke
- C Markides
- C Moorman
- C Zott
- C Zott
- CC Ragin
- CM DaSilva
- D Katz
- D Kindström
- D Miller
- DG Sirmon
- DH Doty
- DJ Ketchen
- DJ Teece
- DL Hoffman
- DW Stewart
- DW Vorhies
- DW Vorhies
- DW Vorhies
- FNH Ferreira
- GG Dess
- GM Zinkhan
- GS Day
- GT Gundlach
- H Chesbrough
- H Krohmer
- H Patzelt
- IC Ng
- J Aspara
- J Hedman
- J Magretta
- J Shin
- K Mason
- K Pauwels
- K Storbacka
- K Storemark
- L Doganova
- L Muzellec
- M Benson-Rea
- M Brettel
- M Ehret
- M Gladwell
- M Morris
- M Song
- NA Morgan
- NF Piercy
- O Gassmann
- P Aversa
- P Aversa
- P Berthon
- P Milgrom
- P Timmers
- PC Fiss
- PC Fiss
- PH Coombes
- PP Maglio
- R Amit
- R Calantone
- R Calantone
- R Casadesus-Masanell
- R Casadesus-Masanell
- RK Srivastava
- RT Rust
- S Cavalcante
- S Erevelles
- S Reddy
- SC Lambert
- SM Shafer
- T Greckhamer
- T Hennig-Thurau
- T Palo
- VF Misangyi
- XM Song
- Y Taran
- YL Doz
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textA Qualitative Comparative Analysis (QCA) of Satisfaction toward Extreme Sporting Events
- Author
- Ajzen I.
- Allman T.L.
- Atkinson M.
- Balaji M.S.
- Barlow M.
- Bettman J.R.
- Birrer D.
- Brown G.
- Brymer E.
- Brymer E.
- Bunn M.
- Celsi R.L.
- Chang C.W.
- Chen Y.
- Cretu A.E.
- Cunningham G.B.
- De Villiers R.
- Downs D.S.
- Du J.
- Fazio R.H.
- Filo K.R.
- Fiss P.C.
- Franques P.
- Frühauf A.
- Gigerenzer G.
- Grohs R.
- Gupta S.
- Gwinner K.P.
- Gyimóthy S.
- Heirene R.M.
- Hellier P.K.
- Holm M.R.
- Hoyle R.H.
- Hsiao P.H.
- Jae Ko Y.
- Johnson D.
- Kang H.
- Kaplanidou K.(Kiki)
- Lee J.H.
- Lee K.C.
- Leischnig A.
- Lyng S.
- Lyng S.
- Marengo D.
- Marinova D.
- Milovanovic D.
- Morgan R.M.
- Okazaki S.
- Picón A.
- Puchan H.
- Richelieu A.
- Roberti J.W.
- Roy D.P.
- Russo I.
- Schroth M.L.
- Self D.R.
- Suh J.C.
- Tsuji Y.
- Walker M.
- Woodruff R.B.
- Woodside A.G.
- Xu S.
- Zuckerman M.
- Zuckerman M.
- Publication venue
- 'Elsevier BV'
- Publication date
- Field of study
No full textAssessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence
- Author
- A Bhattacherjee
- A Leischnig
- A Spry
- A Srivastava
- AC Ahuvia
- AM Scheinberg
- B Klein
- BB Stern
- BH Schmitt
- C Fornell
- C Holligan
- C Sanford
- C Yang
- C-A Chen
- C-C Liu
- C-C Tsai
- C-W Yeh
- Chieh-Peng Lin
- Chou-Kang Chiu
- CKB Yim
- CP Lin
- CP Lin
- CP Lin
- CS Turner
- D Stroud
- DK Campbell-Meiklejohn
- DM Mackie
- F-M Hsu
- G Gong
- H Nysveen
- H Tajfel
- Hwa-Chun Ma
- HY Liu
- I Erdogmus
- J Aldas-Manzano
- J Hudek-Knežević
- J Sweeney
- J-BEM Steenkamp
- JC Anderson
- JH Roberts
- K Wattanasuwan
- KA Ethier
- KM White
- L-M Luo
- LK Berger
- M Gopinath
- MJ Sirgy
- MJ Sirgy
- MK Hogg
- ML Chen
- ML Chen
- MM Petty
- O Turel
- P Kotler
- P-Y Yang
- PCM Govers
- PG Patterson
- PM Bal
- PM Bentler
- PM Podsakoff
- R Bjerke
- RA Clark
- RB Cialdini
- RG Netemeyer
- RK Ratner
- S Caffiau
- S Chang
- S Ha
- S Kuenzel
- S Onkvisit
- S Sen
- SD Hunt
- SH Kim
- SH-P Shyu
- Sheng-Wuu Joe
- SK Lam
- T Erdem
- T Erdem
- TH Baek
- U Orth
- UM Dholakia
- VA Zeithaml
- W Louis
- W Ulaga
- WO Bearden
- Y Ekinci
- Y Ekinci
- Y-H Tai
- YH Tsai
- YK Lee
- Yuan-Hui Tsai
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textAntecedents and consequences of cooperative entrepreneurship: a conceptual model and empirical investigation
- Author
- A Ardichvili
- A Diamantopoulos
- A Leischnig
- A Taylor
- AA Mirić
- Arash Rezazadeh
- B Cesinger
- B Kogut
- B Lawson
- BB Nielsen
- C Argyris
- C Engau
- C Fornell
- C Fornell
- CJ Lambe
- CL Wang
- CL Wang
- CM Fiol
- D Faems
- D Peppers
- D Ribeiro-Soriano
- DJ Teece
- DJ Teece
- E Bottani
- E Danneels
- E Kibler
- E Nybakk
- F Rechinhheld
- G Cartan
- GP Huber
- GS Day
- H Mitsuhashi
- H Rocha
- H Sharifi
- HW Volberda
- I Ajzen
- I Barreto
- J Henseler
- J Hulland
- J Strandskov
- J Tang
- JC Goodale
- JC Nunnally
- JF Hair
- JF Hair
- JL Cummings
- K Blomqvist
- KE Weick
- LM Sanchez
- M Diaz-Foncea
- M ElKordy
- M Franco
- M Franco
- M Geib
- M Golonka
- M Meier
- M Nieto
- M Zollo
- MB Sarkar
- MB Sarkar
- MDMB Espinosa
- MG Colombo
- N Bosma
- N Panteli
- Niloofar Nobari
- NJ Foss
- O Götz
- OJ Borch
- P Shetty
- PA Pavlou
- PP Li
- R Radfar
- R Vazquez
- RH Shah
- RRG Javalgi
- S Kars-Unluoglu
- S-H Lee
- SA Zahra
- SA Zahra
- SA Zahra
- SJ Jaros
- SM Noar
- W Reinartz
- WM Cohen
- X Zheng
- Y Wang
- YY Yusuf
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textQuellen- und Literaturverzeichnis
- Author
- Adam T.
- Adam T.
- Adlgasser F.
- Allmayer-Beck J. C.
- Anderson E.
- Andrian-Werburg V.
- Appelgate C. A
- Augustine D. L.
- Augustine D. L.
- Bahlcke J.
- Bahm K. F.
- Bajerová A.
- Baltzarek F.
- Barclay D. E.
- Barclay D. E.
- Barth B.
- Bartosz J.
- Bastl O.
- Bauerkämper A.
- Beer A.
- Beha H.
- Bein W.
- Berding H.
- Berding H.
- Beránek J.
- Bezecný Z.
- Bezecný Z.
- Bezecný Z.
- Bezecný Z.
- Bezecný Z.
- Biefang A.
- Binder-Krieglstein R.
- Birtsch G.
- Blackbourn D.
- Bleek W.
- Bonin H. v.
- Botzenhart E.
- Botzenhart E.
- Bourdieu P.
- Bowyer J. W.
- Bowyer J. W.
- Brandt H.-H.
- Braun R.
- Brauneder W.
- Breitbarth E.
- Bremner R. H.
- Brenner M.
- Brinkmann T.
- Bruckmüller E.
- Bruckmüller E.
- Brusatti A.
- Buchsteiner I.
- Burian P.
- Bussmann W.
- Bělina P.
- Bělina P.
- Cameron R. E.
- Cannadine D.
- Cannadine D.
- Cardoza A. L.
- Carsten F. L.
- Cecil L.
- Chakrabarty D.
- Charmatz R.
- Clark C.
- Cohen G. B.
- Cohen G. B.
- Conze E.
- Conze W.
- Conze W.
- Conze W.
- Cornaro A.
- Corti E.
- Csáky M.
- Csáky M.
- Csáky M.
- Cudworth E.
- Czaplińkski M.
- Dann O.
- Davies N.
- Demel W.
- Demeter K.
- Diether O.
- Dinklage K.
- Dlugoborski W.
- Dobbelmann H.
- Doerr A.
- Dowe D.
- Drasarová Eva
- Drasarová Eva
- Drechsel C. A.
- Düding D.
- Eckardt H. W.
- Edwards R.
- Elias N.
- Elverfeldt-Ulm S. v.
- Evans R.
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- Fischer A.
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- Friedeburg R.
- Friedjung H.
- Fritsch T. v.
- Frommelt K.
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- Funck M. u. S.
- Fürst zu Schwarzenberg K.
- Gall L.
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- Georgiev J.
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- Jungmann J. A.
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- Kamionka R.
- Kann R. A.
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- Kekule v. Stradonitz S.
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- Publication venue
- 'Vandenhoeck & Ruprecht GmbH & Co, KG'
- Publication date
- Field of study
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