Evidence-based Marketing Strategies to Increase Student Membership in a Professional Association

Membership acquisition and attrition is vital to the survival and growth of a voluntary professional association. The percentage of social work students who are members of social work voluntary professional associations is low (Attinson & Glassberg, 1983). The purpose of this project is to understand the acquisition and attrition of students in order to develop marketing strategies to increase student membership. Voluntary professional associations value student members because they are the future of the profession and the association (NASW, 2013). Student membership in a voluntary professional association is important for students as this participation provides students with opportunities for socialization to the profession, networking, and professional development (Brown, 2004). Despite previous efforts to increase membership, student enrollment in School Social Work Association of America (SSWAA) has remained between four and six percent of the total membership population over the previous four years (Streeck, 2012). Effective marketing strategies geared toward students raises awareness of the professional association and affects membership acquisition

Virtual Social Interaction – An online Model to Improve Retention Rates in Voluntary Professional Associations.

Membership in professional associations are meant to provide a sense of recognition and belonging among its members. Membership to voluntary professional associations (VPAs) takes this a step further by providing a passion for a cause. However, these motivations can diminish over time and can eventually disappear. This is especially true in non-licensing professions like Project Management or IT (Information Technology) implementation. Certifications like PMP, CISA and CISM although, good to have, are not legally mandatory maintain to practice as in accounting where a CFA or CPA is mandatory. This paper combines the Social Identity Theory and the communication ecology theory to propose a model that could provide an incentive for members to continue their membership with the association. We argue that by leveraging the social media, VPAs can continue to provide value to its members. While making significant theoretical contributions, this paper is also relevant to a practitioner

Implementing automated pCO2 control in small scale cell culture models

High carbon dioxide levels observed during scale up of a mammalian cell culture process were found to impact glycan levels of a monoclonal antibody. Small scale bioreactor and shake flask models were developed to achieve the high pCO2 levels and profiles observed at large scale for process understanding studies. The precise reproduction of pCO2 profiles in small scale models can be challenging, due to use of manual controls and to potential impact of high pCO2 levels on other process parameters and quality attributes. For improved control, automation was applied to bench scale stirred tank bioreactors using an online pCO2 probe and to ambr® 250 disposable bioreactors using an off-gas analyzer. Design of the automated CO2 control strategy in these small scale bioreactor systems will be presented

Jurisdiction Over Endangered Species' Habitat: the Impacts of People and Property on Recovery Planning

Coordinating management among multiple landowners and jurisdictional agencies is one of the greatest challenges confronting conservation planning. In this study, we assessed the impacts on recovery progress of the people and property involved in recovery plan development and implementation. We compared indices of recovery progress among endangered species whose primary habitat falls into one of four federal jurisdiction categories: nonfederal land only, 50% but not all federal land, and all federal land. Species found exclusively on federal land are more likely to be improving in status. This may result from the fact that overall implementation of recovery tasks is lower among species occurring exclusively on nonfederal lands. Revision status, the existence of a centralized database, the designation of a person or committee to coordinate plan implementation, the parties involved in drafting the plan, and those designated as responsible for implementing recovery tasks are also significant factors in determining recovery plan implementation. Specifically, diversity of recovery team membership and the average number of participants increase with increasing federal jurisdiction, and tasks are more likely to be completed when more parties are involved in developing recovery plans. However, fewer recovery tasks are completed as the number of parties involved in implementation increases, suggesting that species on federal lands may benefit from less division of labor among agencies. Differences in drafting plans and administering their implementation appear to be stronger determinants of the observed variation in recovery success than differences in the kinds of threats facing species and their habitats

Influence of CYP2C19 Metabolizer Status on Escitalopram/Citalopram Tolerability and Response in Youth With Anxiety and Depressive Disorders

In pediatric patients, the selective serotonin reuptake inhibitors (SSRIs) escitalopram and citalopram (es/citalopram) are commonly prescribed for anxiety and depressive disorders. However, pharmacogenetic studies examining CYP2C19 metabolizer status and es/citalopram treatment outcomes have largely focused on adults. We report a retrospective study of electronic medical record data from 263 youth < 19 years of age with anxiety and/or depressive disorders prescribed escitalopram or citalopram who underwent routine clinical CYP2C19 genotyping. Slower CYP2C19 metabolizers experienced more untoward effects than faster metabolizers (p = 0.015), including activation symptoms (p = 0.029) and had more rapid weight gain (p = 0.018). A larger proportion of slower metabolizers discontinued treatment with es/citalopram than normal metabolizers (p = 0.007). Meanwhile, faster metabolizers responded more quickly to es/citalopram (p = 0.005) and trended toward less time spent in subsequent hospitalizations (p = 0.06). These results highlight a disparity in treatment outcomes with es/citalopram treatment in youth with anxiety and/or depressive disorders when standardized dosing strategies were used without consideration of CYP2C19 metabolizer status. Larger, prospective trials are warranted to assess whether tailored dosing of es/citalopram based on CYP2C19 metabolizer status improves treatment outcomes in this patient population

Taxonomic shifts in arbuscular mycorrhizal fungal communities with shade and soil nitrogen across conventionally managed and organic coffee agroecosystems

The composition of arbuscular mycorrhizal fungal (AMF) communities should reflect not only responses to host and soil environments, but also differences in functional roles and costs vs. benefits among arbuscular mycorrhizal fungi. The coffee agroecosystem allows exploration of the effects of both light and soil fertility on AMF communities, because of the variation in shade and soil nutrients farmers generate through field management. We used high-throughput ITS2 sequencing to characterize the AMF communities of coffee roots in 25 fields in Costa Rica that ranged from organic management with high shade and no chemical fertilizers to conventionally managed fields with minimal shade and high N fertilization, and examined relationships between AMF communities and soil and shade parameters with partial correlations, NMDS, PERMANOVA, and partial least squares analysis. Gigasporaceae and Acaulosporaceae dominated coffee AMF communities in terms of relative abundance and richness, respectively. Gigasporaceae richness was greatest in conventionally managed fields, while Glomeraceae richness was greatest in organic fields. While total AMF richness and root colonization did not differ between organic and conventionally managed fields, AMF community composition did; these differences were correlated with soil nitrate and shade. OTUs differing in relative abundance between conventionally managed and organic fields segregated into four groups: Gigasporaceae associated with high light and nitrate availability, Acaulosporaceae with high light and low nitrate availability, Acaulosporaceae and a single relative of Rhizophagus fasciculatus with shade and low nitrate availability, and Claroideoglomus/Glomus with conventionally managed fields but uncorrelated with shade and soil variables. The association of closely related taxa with similar shade and light availabilities is consistent with phylogenetic trait conservatism in AM fungi

Contrasting patterns of functional diversity in coffee root fungal communities associated with organic and conventionally managed fields

The structure and function of fungal communities in the coffee rhizosphere are influenced by crop environment. Because coffee can be grown along a management continuum from conventional application of pesticides and fertilizers in full sun to organic management in a shaded understory, we used coffee fields to hold host constant while comparing rhizosphere fungal communities under markedly different environmental conditions with regard to shade and inputs. We characterized the shade and soil environment in 25 fields under conventional, organic, or transitional management in two regions of Costa Rica. We amplified the internal transcribed spacer 2 (ITS2) region of fungal DNA from coffee roots in these fields and characterized the rhizosphere fungal community via high-throughput sequencing. Sequences were assigned to guilds to determine differences in functional diversity and trophic structure among coffee field environments. Organic fields had more shade, a greater richness of shade tree species, and more leaf litter and were less acidic, with lower soil nitrate availability and higher soil copper, calcium, and magnesium availability than conventionally managed fields, although differences between organic and conventionally managed fields in shade and calcium and magnesium availability depended on region. Differences in richness and community composition of rhizosphere fungi between organic and conventionally managed fields were also correlated with shade, soil acidity, and nitrate and copper availability. Trophic structure differed with coffee field management. Saprotrophs, plant pathogens, and mycoparasites were more diverse, and plant pathogens were more abundant, in organic than in conventionally managed fields, while saprotroph-plant pathogens were more abundant in conventionally managed fields. These differences reflected environmental differences and depended on region

The Soft Power of Anglia: British Cold War Cultural Diplomacy in the USSR

This article contributes to the growing literature on the cultural Cold War through an exploration of the British national projection magazine Anglia, produced by the Foreign Office for distribution in the USSR from 1962 to 1992. As well as drawing attention to the significance of national magazines in general, the article sheds light on Britain's distinctive approach to propaganda and cultural diplomacy during the Cold War. It considers why the magazine was set up and endured for so long, despite considerable reservations about its value. It examines how Britain was projected in a manner that accorded with British understandings about the need for ‘subtle’ propaganda. Finally, it addresses the question of the magazine's impact in the USSR

Female Chromosome X Mosaicism is Age-Related and Preferentially Affects the Inactivated X Chromosome

To investigate large structural clonal mosaicism of chromosome X, we analysed the SNP microarray intensity data of 38,303 women from cancer genome-wide association studies (20,878 cases and 17,425 controls) and detected 124 mosaic X events 4 2 Mb in 97 (0.25%) women. Here we show rates for X-chromosome mosaicism are four times higher than mean autosomal rates; X mosaic events more often include the entire chromosome and participants with X events more likely harbour autosomal mosaic events. X mosaicism frequency increases with age (0.11% in 50-year olds; 0.45% in 75-year olds), as reported for Y and autosomes. Methylation array analyses of 33 women with X mosaicism indicate events preferentially involve the inactive X chromosome. Our results provide further evidence that the sex chromosomes undergo mosaic events more frequently than autosomes, which could have implications for understanding the underlying mechanisms of mosaic events and their possible contribution to risk for chronic diseases