1 research outputs found
How valence, volume and variance of online reviews influence brand attitudes
- Author
- A Chakravarty
- A Drolet
- A Khare
- A Kronrod
- A Mafael
- A Minnema
- A Mishra
- A Rosario
- AA Mitchell
- AB Eisingerich
- AE Schlosser
- AG Ryder
- AM Baker
- B Loken
- C Cascio
- C Dellarocas
- C Huffman
- C Park
- CJ Thompson
- CW Park
- CW Park
- CW Yoo
- D Aaker
- D Atkin
- D Bowman
- D Godes
- D Katz
- D Lam
- D Maheswaran
- D Mayzlin
- D Smith
- D Yin
- D-M Koo
- DA Aaker
- DM Boush
- DS Kostyra
- E Anderson
- ER Hirt
- F Heider
- F Wang
- F Zhu
- FR Jimenez
- G Christodoulides
- G Cui
- H Bless
- H Tajfel
- H Tajfel
- HH Chang
- HJ Schau
- I Ajzen
- I Ajzen
- I Simonson
- IB Hong
- IJ Dolich
- J Berger
- J Berger
- J Goldenberg
- J Kim
- J Kim
- J O'Shaughnessy
- JA Chevalier
- JA Folse
- JA Kiely
- JE Escalas
- JH Larkin
- JJ Skowronski
- JR Priester
- JT Cacioppo
- K DeBono
- K Edwards
- K Edwards
- K Floyd
- K Roberts
- KE Voss
- KL Keller
- KL Keller
- KL Keller
- KT Lee
- L Casalo
- L Festinger
- L Zhang
- LR Fabriger
- M Bruder
- M Fishbein
- M Fishbein
- M Fishbein
- M Kimura
- M Knoll
- M Li
- M Nguyen
- M Relling
- M Strahilevitz
- MA Hogg
- MB Brewer
- MG Millar
- MJ Salganik
- MJ Smoski
- ML Meuter
- MR Solomon
- MT Pham
- N Archak
- N Mandel
- N Purnawirawan
- N Purnawirawan
- N Schwarz
- NL Collins
- NN Ho-Dac
- OL Braun
- P Gupta
- P Rozin
- PK Chintagunta
- PM Brunet
- PM Herr
- Q Cao
- Q Ye
- R Adaval
- R Aggarwal
- R Ahluwalia
- R Buck
- R Davis
- R East
- R Jenkins
- R Kleine
- R Langan
- R Lutz
- R Neelamegham
- RA Wicklund
- RE Petty
- RE Petty
- RG Duffett
- RH Fazio
- RH Fazio
- RH Fazio
- RM Schindler
- RM Schindler
- RP Bagozzi
- RP Bagozzi
- RW Belk
- RW Belk
- S Bambauer-Sachse
- S Bhat
- S Chaiken
- S Czellar
- S Fournier
- S Gensler
- S He
- S Ludwig
- S Ransbotham
- S Sen
- S Senecal
- S Tirunillai
- SG Moore
- SG Moore
- SJ Breckler
- SM Mudambi
- SP Brown
- T Hennig-Thurau
- T Tang
- TC Liu
- TJ Domzal
- TK Schaller
- TL Huston
- TW Gruen
- UR Orth
- WW Moe
- X Liu
- Y Benkler
- Y Chen
- Y Liu
- Y See
- Y Sun
- Y Ying
- Y You
- YK Choi
- Z Chen
- Z-P Fan
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
