A Process Reference Model for UX

We propose a process reference model for UX (UXPRM), which includes a description of the primary UX lifecycle processes within a UX lifecycle and a set of supporting UX methods. The primary UX lifecycle processes are refined into objectives, outcomes and base practices. The supporting UX methods are refined into related techniques, specific objectives and references to the related documentation available in the literature. The contribution of the proposed UXPRM is three-fold: conceptual, as it draws an accurate picture of the UX base practices; practical, as it is intended for both researchers and practitioners and customizable for different organizational settings; methodological, as it supports researchers and practitioners to make informed decisions while selecting UX methods and techniques. This is a first step towards the strategic planning of UX activities