20 research outputs found
Methodical support of product policy evaluation for internet firms
Π ΡΡΠ°ΡΡΠ΅ ΠΎΠ±ΠΎΡΠ½ΠΎΠ²ΡΠ²Π°Π΅ΡΡΡ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΡΡΡ ΠΎΡΠ΅Π½ΠΊΠΈ ΡΠΎΠ²Π°ΡΠ½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ
ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ½ΠΎΠΉ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΡΠ΅Π΄Ρ. ΠΠ±ΡΠ΅ΠΊΡΠΎΠΌ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΡΠ²Π»ΡΡΡΡΡ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌΡ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°ΡΡΡΡ ΠΊΠ°ΠΊ Π½Π΅Π·Π°Π²ΠΈΡΠΈΠΌΡΠ΅ ΡΡΠ±ΡΠ΅ΠΊΡΡ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΡΠ½ΠΊΠ°, Π²ΠΎΠ²Π»Π΅ΡΠ΅Π½Π½ΡΠ΅ Π² ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΠΉ ΠΎΠ±ΠΌΠ΅Π½ Ρ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΌ ΡΠ΅ΡΠ΅Π· ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ. ΠΡΠ΅Π΄ΠΌΠ΅Ρ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ β ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΎΠ½Π½ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ ΠΌΠ΅ΠΆΠ΄Ρ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌΠ°ΠΌΠΈ ΠΈ Π΄ΡΡΠ³ΠΈΠΌΠΈ ΡΡΠ°ΡΡΠ½ΠΈΠΊΠ°ΠΌΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΡΠ½ΠΊΠ°. Π¦Π΅Π»Ρ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ β ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΡΠ΅ΠΎΡΠ΅ΡΠΈΠΊΠΎ-ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΠΉ ΠΈ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ° ΠΌΠ΅ΡΠΎΠ΄ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΡ ΠΎΡΠ΅Π½ΠΊΠΈ ΡΠΎΠ²Π°ΡΠ½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΈ Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ. Π ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ Π±ΡΠ»ΠΈ ΡΠ΅ΡΠ΅Π½Ρ ΡΠ»Π΅Π΄ΡΡΡΠΈΠ΅ Π·Π°Π΄Π°ΡΠΈ: ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Ρ ΠΈΠ½ΡΡΠΈΡΡΡΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌΡ, ΠΈΡΡ
ΠΎΠ΄Ρ ΠΈΠ· ΡΠΈΠΏΠΎΠ»ΠΎΠ³ΠΈΠ·Π°ΡΠΈΠΈ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΈΠ½ΡΡΠΈΡΡΡΠΎΠ², ΠΎΠΊΠ°Π·ΡΠ²Π°ΡΡΠΈΡ
Π²Π»ΠΈΡΠ½ΠΈΠ΅ Π½Π° ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΡ ΡΠΎΠ²Π°ΡΠ½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΈ; ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½ΠΎ ΠΌΠ΅ΡΠΎΠ΄ΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΠ΅ ΠΎΡΠ΅Π½ΠΊΠΈ ΡΠΎΠ²Π°ΡΠ½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ; ΠΏΠΎΡΡΡΠΎΠ΅Π½Π° ΡΠ°ΠΊΡΠΎΡΠ½Π°Ρ ΠΌΠΎΠ΄Π΅Π»Ρ ΡΠΎΠ²Π°ΡΠ½ΠΎΠΉ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΈΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ.The article explains the need to evaluate product policy in a competitive online environment. The object of research is an Internet firm. Author understands it as an independent subject of the Internet market that engages in economic exchange with a consumer via the Internet. The topic of discussion is organizational and economic relations between Internet firms and other participants of the Internet market. The aim of this work is to develop a model of economic evaluation of product policy in the marketing of Internet companies. The study contains three main scientific results. First, the author described the marketing institutions for an internet firm based on the typology of economic institutions that affect the implementation of product policy. Second, the author's model of the product policy estimation for Internet firms is offered. Third, the author formed factor model of product competition for internet firms.ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ΠΎ ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ Π ΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ ΡΠΎΠ½Π΄Π° ΡΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠ°Π»ΡΠ½ΡΡ
ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΉ (ΠΏΡΠΎΠ΅ΠΊΡ β16-36-00146 Β«ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈΠ½ΡΡΠΈΡΡΡΠΎΠ² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° Π² Π²ΠΈΡΡΡΠ°Π»ΡΠ½ΠΎΠΌ ΡΡΠ½ΠΎΡΠ½ΠΎΠΌ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π΅Β»)
ΠΠ½ΡΠ΅Π³ΡΠ°ΡΠΈΡ Π½Π°ΡΠΊΠΈ ΠΈ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ ΠΊΠ°ΠΊ Π²Π°ΠΆΠ½Π΅ΠΉΡΠΈΠΉ ΡΠ°ΠΊΡΠΎΡ ΡΠ²ΠΎΠ»ΡΡΠΈΠΈ ΡΠΈΡΡΠ΅ΠΌΡ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π ΠΎΡΡΠΈΠΈ
Some aspects of processes of integration achievements of science in the educational process of university are studied in the article. Innovative development of Russia's economy is directly linked to the process of integration of science and education. Currently modernization of the educational process focuses on supporting practice activity and projection a new generation of educational standards.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ ΠΌΠΎΠΌΠ΅Π½ΡΡ ΠΈΠ½ΡΠ΅Π³ΡΠ°ΡΠΈΠΎΠ½Π½ΡΡ
ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ² Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΠΉ ΠΎΡΠ΅ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠΉ Π½Π°ΡΠΊΠΈ Π² ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΡΡ
ΠΏΡΠΎΡΠ΅ΡΡ Π²ΡΡΡΠΈΡ
ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ
ΡΡΡΠ΅ΠΆΠ΄Π΅Π½ΠΈΠΉ. ΠΠ½Π½ΠΎΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠ΅ ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ Π ΠΎΡΡΠΈΠΈ Π½Π΅ΠΏΠΎΡΡΠ΅Π΄ΡΡΠ²Π΅Π½Π½ΠΎ ΡΠ²ΡΠ·Π°Π½ΠΎ Ρ ΠΏΡΠΎΡΠ΅ΡΡΠΎΠΌ ΠΈΠ½ΡΠ΅Π³ΡΠ°ΡΠΈΠΈ Π½Π°ΡΠΊΠΈ ΠΈ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ. Π Π½Π°ΡΡΠΎΡΡΠ΅Π΅ Π²ΡΠ΅ΠΌΡ ΠΌΠΎΠ΄Π΅ΡΠ½ΠΈΠ·Π°ΡΠΈΡ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠΎΡΠ΅ΡΡΠ° ΠΊΠΎΠ½ΡΠ΅Π½ΡΡΠΈΡΡΠ΅ΡΡΡ Π½Π° ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ ΠΏΡΠ°ΠΊΡΠΈΠΊΠΎΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΡΡΠΈ ΠΈ ΠΏΡΠΎΠ΅ΠΊΡΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΡΡ
ΡΡΠ°Π½Π΄Π°ΡΡΠΎΠ² Π½ΠΎΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΡ
Regional Analysis of Digital Inclusion in the C2C Market of Russia
Economy digitalisation creates new market mechanisms and regional development opportunities. In certain circumstances, the C2C (consumer-to-consumer) Internet market can act as a basis for establishing an entrepreneurial culture; subsequently, it can turn into an economic growth point of a region. However, since the entrepreneurial potential of regional digital markets varies, it is crucial to investigate these differences and the reasons for their occurrence. In the present study, the entrepreneurial potential of residents is measured through their digital inclusion in C2C Internet markets. The article analyses and characterises the active sellers of the Avito online classified in Russian regions. The data were collected using the content analysis of ads posted by individuals on the Avito platform (n = 1,597). Correlation and factor analysis were used for interpretation. The conducted analysis showed the following results. First, the study revealed a relationship between regional digitalisation and the size of the group of active sellers: a higher level of digitalisation of a territory (federal district) means that more residents start to actively use Avito for e-commerce. Second, the paper demonstrated the importance of locality, since the number of active sellers among Avito users is bigger in large cities. Third, it was proved that additional opportunities provided by the C2C market are more attractive for women than for men. The obtained findings can be used by authorities planning the regional development, as well as by researchers of the Internet economy describing and analysing the digitalisation processes. Further studies may identify and examine in detail the factors defining digital inclusion in C2C markets of Russian regions. Β© 2022 Institute of Economics, Ural Branch of the Russian Academy of Sciences. All rights reserved.Ministry of Education and Science of the Russian Federation,Β MinobrnaukaThe article has been prepared with the support of the Ministry of Science and Higher Education of the Russian Federation within Ural Federal University Program of Development in accordance with the program of strategic academic leadership Β«Priority-2030Β»
Why young people create content about healthy lifestyles: Factor analysis of thematic blogs
The article attempts to explore how young people's motivation to create and maintain blogs related to healthy lifestyle is reflected in the blog content and investigates the relationship between the blog popularity and types of content. Using the motives (to bring the common good, to present the experience and personal growth, interactions with friends, opportunity to earn money) revealed through unstructured interviews, the authors develop a hypothesis stating that motivation can shape blog's content, thus it can be discovered through the corresponding symbolic representation. The authors use Factor Analysis (principal component technique) to test this hypothesis. The findings suggest that popularization of healthy lifestyles can be achieved through growing social responsibility of young bloggers, their striving towards socially approved patterns to be discussed and proposed to their audience, as well as commercialization of blogs due to the growing popularity of this topic and the followers' attention. Only those bloggers who are predominantly oriented towards interaction with their audience (with the remainder motives being secondary) have more opportunities than others: they have the largest number of follow-ers who actively react to their content. Β© 2020 Russian Public Opinion Research Center, VCIOM. All rights reserved.Russian Foundation for Basic Research,Β RFBR: 1901000850The study is funded by Russian Foundation for Basic Research (project no. 1901000850 βInstitutional Modeling of Russian Cyberspace Economyβ)
Regional Analysis of Digital Inclusion in the C2C Market of Russia
Π¦ΠΈΡΡΠΎΠ²ΠΈΠ·Π°ΡΠΈΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ ΡΠΎΠ·Π΄Π°Π΅Ρ Π½ΠΎΠ²ΡΠ΅ ΡΡΠ½ΠΎΡΠ½ΡΠ΅ ΠΌΠ΅Ρ
Π°Π½ΠΈΠ·ΠΌΡ ΠΈ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ Π΄Π»Ρ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅ΡΡΠΈΡΠΎΡΠΈΠΉ. ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΡΠ½ΠΎΠΊ Π‘2Π‘ ΠΏΡΠΈ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΡΡ
ΡΡΠ»ΠΎΠ²ΠΈΡΡ
ΠΌΠΎΠΆΠ΅Ρ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΊΠ°ΠΊ Π±Π°Π·Π° Π΄Π»Ρ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠΉ ΠΊΡΠ»ΡΡΡΡΡ Π½Π°ΡΠ΅Π»Π΅Π½ΠΈΡ, Π° Π² ΠΏΠΎΡΠ»Π΅Π΄ΡΡΠ²ΠΈΠΈ - ΡΡΠ°ΡΡ ΡΠΎΡΠΊΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΠΎΡΡΠ° ΡΠ΅Π³ΠΈΠΎΠ½Π°. ΠΠΌΠ΅ΡΡΠ΅ Ρ ΡΠ΅ΠΌ, ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΈΠΉ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π» ΡΠ΅Π³ΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ
ΡΠΈΡΡΠΎΠ²ΡΡ
ΡΡΠ½ΠΊΠΎΠ² ΡΠ°Π·Π»ΠΈΡΠ°Π΅ΡΡΡ. ΠΠΎ ΠΌΠ½Π΅Π½ΠΈΡ Π°Π²ΡΠΎΡΠΎΠ², Π²Π°ΠΆΠ½ΠΎ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΡ ΡΡΠΈ ΡΠ°Π·Π»ΠΈΡΠΈΡ ΠΈ Π²ΡΡΡΠ½ΡΡΡ, Ρ ΡΠ΅ΠΌ ΠΎΠ½ΠΈ ΡΠ²ΡΠ·Π°Π½Ρ. Π ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠΌ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΈΠΉ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π» ΠΆΠΈΡΠ΅Π»Π΅ΠΉ ΡΠ΅Π³ΠΈΠΎΠ½ΠΎΠ² Π·Π°ΠΌΠ΅ΡΡΠ»ΡΡ ΡΠ΅ΡΠ΅Π· ΡΠΈΡΡΠΎΠ²ΡΡ ΠΈΠ½ΠΊΠ»ΡΠ·ΠΈΡ Π½Π° ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΡΠ½ΠΊΠ°Ρ
Π‘2Π‘. ΠΡΠ» ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ Π°Π½Π°Π»ΠΈΠ· Π΄ΠΎΠ»ΠΈ ΠΈ Π΄Π°Π½Π° Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠ° Π°ΠΊΡΠΈΠ²Π½ΡΡ
ΠΏΡΠΎΠ΄Π°Π²ΡΠΎΠ² ΠΎΠ½Π»Π°ΠΉΠ½-ΠΊΠ»Π°ΡΡΠΈΡΠ°ΠΉΠ΄Π° Avito Π² ΡΠ΅Π³ΠΈΠΎΠ½Π°Ρ
Π Π€. Π‘Π±ΠΎΡ Π΄Π°Π½Π½ΡΡ
ΠΎΡΡΡΠ΅ΡΡΠ²Π»ΡΠ»ΡΡ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠΌ ΠΊΠΎΠ½ΡΠ΅Π½Ρ-Π°Π½Π°Π»ΠΈΠ·Π° ΠΎΠ±ΡΡΠ²Π»Π΅Π½ΠΈΠΉ ΡΠ°ΡΡΠ½ΡΡ
Π»ΠΈΡ, ΡΠ°Π·ΠΌΠ΅ΡΠ΅Π½Π½ΡΡ
Π½Π° ΠΏΠ»Π°ΡΡΠΎΡΠΌΠ΅ Avito (n = 1 597). ΠΠ»Ρ ΠΈΠ½ΡΠ΅ΡΠΏΡΠ΅ΡΠ°ΡΠΈΠΈ Π΄Π°Π½Π½ΡΡ
ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π»ΠΈΡΡ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΊΠΎΡΡΠ΅Π»ΡΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΠΈ ΡΠ°ΠΊΡΠΎΡΠ½ΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π°. ΠΠΎΠ»ΡΡΠ΅Π½Ρ ΡΠ»Π΅Π΄ΡΡΡΠΈΠ΅ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ: Π²ΠΎ-ΠΏΠ΅ΡΠ²ΡΡ
, Π²ΡΡΠ²Π»Π΅Π½Π° ΡΠ²ΡΠ·Ρ ΠΌΠ΅ΠΆΠ΄Ρ ΡΡΠΎΠ²Π½Π΅ΠΌ ΡΠΈΡΡΠΎΠ²ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ΅Π³ΠΈΠΎΠ½Π° ΠΈ Π²Π΅Π»ΠΈΡΠΈΠ½ΠΎΠΉ Π³ΡΡΠΏΠΏΡ Π°ΠΊΡΠΈΠ²Π½ΡΡ
ΠΏΡΠΎΠ΄Π°Π²ΡΠΎΠ² - Π±ΠΎΠ»Π΅Π΅ Π²ΡΡΠΎΠΊΠΈΠΉ ΡΡΠΎΠ²Π΅Π½Ρ ΡΠΈΡΡΠΎΠ²ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ΅ΡΡΠΈΡΠΎΡΠΈΠΈ (ΡΠ΅Π΄Π΅ΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΎΠΊΡΡΠ³Π°) ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΡΠ΅Ρ ΡΠΎΠΌΡ, ΡΡΠΎ Π±ΠΎΠ»ΡΡΠ΅Π΅ ΡΠΈΡΠ»ΠΎ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ Avito Π½Π°ΡΠΈΠ½Π°ΡΡ Π°ΠΊΡΠΈΠ²Π½ΠΎ Π·Π°Π΄Π΅ΠΉΡΡΠ²ΠΎΠ²Π°ΡΡ Π΄Π°Π½Π½ΡΠΉ ΡΠ΅ΡΠ²ΠΈΡ Π΄Π»Ρ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΡΠΎΡΠ³ΠΎΠ²Π»ΠΈ. ΠΠΎ-Π²ΡΠΎΡΡΡ
, ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π° ΡΠΎΠ»Ρ Π½Π°ΡΠ΅Π»Π΅Π½Π½ΠΎΠ³ΠΎ ΠΏΡΠ½ΠΊΡΠ°: ΡΡΠ΅Π΄ΠΈ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ Avito, ΠΏΡΠΎΠΆΠΈΠ²Π°ΡΡΠΈΡ
Π² ΠΊΡΡΠΏΠ½ΡΡ
Π³ΠΎΡΠΎΠ΄Π°Ρ
, Π±ΠΎΠ»ΡΡΠ΅ Π°ΠΊΡΠΈΠ²Π½ΡΡ
ΠΏΡΠΎΠ΄Π°Π²ΡΠΎΠ², ΡΠ΅ΠΌ ΡΡΠ΅Π΄ΠΈ ΡΠ΅Ρ
, ΠΊΡΠΎ ΠΏΡΠΎΠΆΠΈΠ²Π°Π΅Ρ Π² ΠΌΠ°Π»ΡΡ
. Π-ΡΡΠ΅ΡΡΠΈΡ
, Π·Π°ΡΠΈΠΊΡΠΈΡΠΎΠ²Π°Π½ΠΎ, ΡΡΠΎ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠ΅ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ ΡΠΈΡΡΠΎΠ²ΠΎΠ³ΠΎ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π° ΡΡΠ½ΠΊΠ° Π‘2Π‘ Π±ΠΎΠ»Π΅Π΅ ΠΏΡΠΈΠ²Π»Π΅ΠΊΠ°ΡΠ΅Π»ΡΠ½Ρ Π΄Π»Ρ ΠΆΠ΅Π½ΡΠΈΠ½, ΡΠ΅ΠΌ Π΄Π»Ρ ΠΌΡΠΆΡΠΈΠ½. ΠΠΎΠ»ΡΡΠ΅Π½Π½ΡΠ΅ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ ΠΏΠΎΠ»Π΅Π·Π½Ρ ΠΎΡΠ³Π°Π½Π°ΠΌ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π΅Π½Π½ΠΎΠΉ ΠΈ ΠΌΡΠ½ΠΈΡΠΈΠΏΠ°Π»ΡΠ½ΠΎΠΉ Π²Π»Π°ΡΡΠΈ ΠΏΡΠΈ ΠΏΠ»Π°Π½ΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅Π³ΠΈΠΎΠ½Π°, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡΡΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΡΠΌΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ ΠΏΡΠΈ ΠΎΠΏΠΈΡΠ°Π½ΠΈΠΈ ΠΈ Π°Π½Π°Π»ΠΈΠ·Π΅ ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ² ΡΠΈΡΡΠΎΠ²ΠΈΠ·Π°ΡΠΈΠΈ. Π Π°Π·Π²ΠΈΡΠΈΠ΅ Π΄Π°Π½Π½ΠΎΠΉ ΡΠ΅ΠΌΠ°ΡΠΈΠΊΠΈ ΠΌΠΎΠΆΠ΅Ρ Π·Π°ΠΊΠ»ΡΡΠ°ΡΡΡΡ Π² Π²ΡΡΠ²Π»Π΅Π½ΠΈΠΈ ΠΈ Π΄Π΅ΡΠ°Π»ΡΠ½ΠΎΠΌ ΠΈΠ·ΡΡΠ΅Π½ΠΈΠΈ ΡΠ°ΠΊΡΠΎΡΠΎΠ², ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΠΈΡ
ΡΠΈΡΡΠΎΠ²ΡΡ ΠΈΠ½ΠΊΠ»ΡΠ·ΠΈΡ Π½Π° ΡΡΠ½ΠΊΠ°Ρ
Π‘2Π‘ Π² ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΡ
ΡΠ΅Π³ΠΈΠΎΠ½Π°Ρ
.Economy digitalisation creates new market mechanisms and regional development opportunities. In certain circumstances, the C2C (consumer-to-consumer) Internet market can act as a basis for establishing an entrepreneurial culture; subsequently, it can turn into an economic growth point of a region. However, since the entrepreneurial potential of regional digital markets varies, it is crucial to investigate these differences and the reasons for their occurrence. In the present study, the entrepreneurial potential of residents is measured through their digital inclusion in C2C Internet markets. The article analyses and characterises the active sellers of the Avito online classified in Russian regions. The data were collected using the content analysis of ads posted by individuals on the Avito platform (n = 1,597). Correlation and factor analysis were used for interpretation. The conducted analysis showed the following results. First, the study revealed a relationship between regional digitalisation and the size of the group of active sellers: a higher level of digitalisation of a territory (federal district) means that more residents start to actively use Avito for e-commerce. Second, the paper demonstrated the importance of locality, since the number of active sellers among Avito users is bigger in large cities. Third, it was proved that additional opportunities provided by the C2C market are more attractive for women than for men. The obtained findings can be used by authorities planning the regional development, as well as by researchers of the Internet economy describing and analysing the digitalisation processes. Further studies may identify and examine in detail the factors defining digital inclusion in C2C markets of Russian regions.ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ Π²ΡΠΏΠΎΠ»Π½Π΅Π½ΠΎ ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ ΠΠΈΠ½ΠΈΡΡΠ΅ΡΡΡΠ²Π° Π½Π°ΡΠΊΠΈ ΠΈ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π ΠΎΡΡΠΈΠΉΡΠΊΠΎΠΉ Π€Π΅Π΄Π΅ΡΠ°ΡΠΈΠΈ Π² ΡΠ°ΠΌΠΊΠ°Ρ
ΠΡΠΎΠ³ΡΠ°ΠΌΠΌΡ ΡΠ°Π·Π²ΠΈΡΠΈΡ Π£ΡΠ°Π»ΡΡΠΊΠΎΠ³ΠΎ ΡΠ΅Π΄Π΅ΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΡΠ° ΠΈΠΌΠ΅Π½ΠΈ ΠΏΠ΅ΡΠ²ΠΎΠ³ΠΎ ΠΡΠ΅Π·ΠΈΠ΄Π΅Π½ΡΠ° Π ΠΎΡΡΠΈΠΈ Π. Π. ΠΠ»ΡΡΠΈΠ½Π° Π² ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΠΈ Ρ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠΎΠΉ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π°ΠΊΠ°Π΄Π΅ΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π»ΠΈΠ΄Π΅ΡΡΡΠ²Π° Β«ΠΡΠΈΠΎΡΠΈΡΠ΅Ρ-2030Β».The article has been prepared with the support of the Ministry of Science and Higher Education of the Russian Federation within Ural Federal University Program of Development in accordance with the program of strategic academic leadership Β«Priority-2030Β»
Endowment funds of universities: best practices, feasibility and prospects
ΠΠ΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΡΡΡ Π² ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΡΠ΅Π΄Π΅ Π²ΡΡΡΠ΅ΠΉ ΡΠΊΠΎΠ»Ρ Π ΠΎΡΡΠΈΠΈ ΡΡΠ°Π»Π° ΠΏΡΠΎΡΠ²Π»ΡΡΡΡΡ Ρ ΠΏΠ΅ΡΠ΅Ρ
ΠΎΠ΄ΠΎΠΌ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ ΡΡΡΠ°Π½Ρ Π½Π° ΠΊΠ°ΠΏΠΈΡΠ°Π»ΠΈΡΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅Π»ΡΡΡ. Π‘ΠΎΠ²Π΅ΡΡΠΊΠ°Ρ ΠΌΠΎΠ΄Π΅Π»Ρ ΡΠΈΠ½Π°Π½ΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ Π²ΡΡΡΠ΅ΠΉ ΡΠΊΠΎΠ»Ρ Π±ΡΠ»Π° ΡΡΠ³ΡΠ±ΠΎ Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΠΉ. ΠΡΡΠ³ΠΈΡ
ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠΎΠ² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠ°Π½ΠΈΡ Π±ΡΠ΄ΠΆΠ΅ΡΠΎΠ² Π²ΡΠ·ΠΎΠ², ΠΊΡΠΎΠΌΠ΅ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ Π·Π°ΠΊΠ°Π·Π° Π½Π° ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²ΠΊΡ ΠΊΠ°Π΄ΡΠΎΠ² ΠΈ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ, ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈ Π½Π΅ Π±ΡΠ»ΠΎ. Π Π΅Π·ΡΠ»ΡΡΠ°Ρ ΡΠ°Π·Π²ΠΈΡΠΈΡ Π²ΡΠ·ΠΎΠ² Π±ΡΠ» ΡΡΡΠΎΠ³ΠΎ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½ ΠΈ ΠΏΡΠ΅Π΄ΡΠΊΠ°Π·ΡΠ΅ΠΌ. Π‘ΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΠ΅ Π²ΡΠ·Ρ ΡΡΠ°ΡΠ°ΡΡΡΡ Π½Π°ΠΉΡΠΈ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠ΅ ΠΏΡΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΡΠ²ΠΎΠ΅ΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ, ΡΡΠΎ Π³ΠΎΠ²ΠΎΡΠΈΡ ΠΎ ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΠΈ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΡΡΠΈ Π² ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΎ-ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΡΡ
ΠΌΠΎΠ΄Π΅Π»ΡΡ
ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΡ ΡΠ°Π±ΠΎΡΡ Π²ΡΠ·ΠΎΠ². ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΠΉ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΡΡΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ Π²ΡΠ·ΠΎΠ² Π² Π ΠΎΡΡΠΈΠΈ ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΡΠΎΠ½Π΄ΠΎΠ² ΡΠ΅Π»Π΅Π²ΠΎΠ³ΠΎ ΠΊΠ°ΠΏΠΈΡΠ°Π»Π°, ΠΈΠ»ΠΈ ΡΠ½Π΄Π°ΡΠΌΠ΅Π½Ρ-ΡΠΎΠ½Π΄ΠΎΠ². ΠΡΠΎ ΡΠ»Π΅Π΄ΡΡΠ²ΠΈΠ΅ ΡΠΎΠ³ΠΎ, ΡΡΠΎ Π²ΡΠ·Ρ ΡΡΠ°ΡΠ°ΡΡΡΡ ΠΈΠ΄ΡΠΈ ΠΏΠΎ ΠΏΡΡΠΈ Π±ΠΎΠ»ΡΡΠ΅ΠΉ Π½Π΅Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΠΈ ΠΈ Π°Π²ΡΠΎΠ½ΠΎΠΌΠΈΠΈ ΠΎΡ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π°. ΠΠ°ΠΏΠΈΡΠ°Π»ΠΈΠ·Π°ΡΠΈΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ ΡΡΡΠ°Π½Ρ ΠΏΠΎΠ±ΡΠΆΠ΄Π°Π΅Ρ Π²ΡΠ·Ρ ΠΈΡΠΊΠ°ΡΡ Π½ΠΎΠ²ΡΠ΅ ΡΡΠ°ΡΡΠΈ Π΄ΠΎΡ
ΠΎΠ΄Π°. ΠΠ΅ΠΊΠΎΡΠΎΡΡΠ΅ ΡΠΊΡΠΏΠ΅ΡΡΡ ΡΠ°ΡΡΠ΅Π½ΠΈΠ²Π°ΡΡ ΡΠΎΠ½Π΄Ρ ΡΠ΅Π»Π΅Π²ΠΎΠ³ΠΎ ΠΊΠ°ΠΏΠΈΡΠ°Π»Π°, ΠΊΠ°ΠΊ ΠΈΠ½ΡΡΠΈΡΡΡΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΈΠΉ, Π½Π΅ ΡΠ²ΡΠ·Π°Π½Π½ΡΡ
Ρ ΡΠΎΡΡΠΎΠΌ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²Π΅Π½Π½ΡΡ
ΡΠ°ΡΡ
ΠΎΠ΄ΠΎΠ² ΠΈ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ ΡΡΠ΅ΡΡ. Π ΠΎΡΡΠΈΠΉΡΠΊΠΈΠ΅ Π²ΡΠ·Ρ ΠΏΠ΅ΡΠ΅Π½ΡΠ»ΠΈ ΠΎΠΏΡΡ Π·Π°ΠΏΠ°Π΄Π½ΡΡ
ΡΡΡΠ°Π½, Π³Π΄Π΅ ΠΎΠΏΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΡΠ½Π΄Π°ΡΠΌΠ΅Π½ΡΠΎΠ² ΠΈΠ·ΠΌΠ΅ΡΡΠ΅ΡΡΡ ΡΡΠΎΠ»Π΅ΡΠΈΡΠΌΠΈ. ΠΠΎΠΆΠ½ΠΎ Π³ΠΎΠ²ΠΎΡΠΈΡΡ ΠΎ ΡΠΎΠΌ, ΡΡΠΎ ΡΠΎΠ½Π΄Ρ ΡΠ΅Π»Π΅Π²ΠΎΠ³ΠΎ ΠΊΠ°ΠΏΠΈΡΠ°Π»Π° Π² ΡΠ°Π·Π½ΡΡ
ΡΡΡΠ°Π½Π°Ρ
ΠΈΠΌΠ΅ΡΡ ΡΡ
ΠΎΠΆΠΈΠ΅ ΡΠ²ΠΎΠΉΡΡΠ²Π°, Π΅ΡΠ»ΠΈ ΠΈΡ
ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡ Ρ ΡΠΎΡΠΊΠΈ Π·ΡΠ΅Π½ΠΈΡ ΠΈΠ½ΡΡΠΈΡΡΡΠΎΠ² ΡΡΠ½ΠΎΡΠ½ΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ, Π½ΠΎ ΠΏΡΠΈ ΡΡΠΎΠΌ ΠΎΠ½ΠΈ ΠΌΠΎΠ³ΡΡ ΡΠ°Π·Π»ΠΈΡΠ°ΡΡΡΡ Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ Π·Π°ΠΊΠΎΠ½ΠΎΠ΄Π°ΡΠ΅Π»ΡΡΡΠ²Π°, ΠΈΡΡΠΎΡΠΈΠΈ ΡΡΡΠ°Π½Ρ, ΠΊΡΠ»ΡΡΡΡΡ ΠΈ Ρ.Π΄. Π ΡΡΠ°ΡΡΠ΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅ΡΡΡ ΠΎΡΠ΅Π½ΠΈΡΡ ΠΏΠ΅ΡΡΠΏΠ΅ΠΊΡΠΈΠ²Ρ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠΎΠ½Π΄ΠΎΠ² ΡΠ΅Π»Π΅Π²ΠΎΠ³ΠΎ ΠΊΠ°ΠΏΠΈΡΠ°Π»Π° Π² ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΡ
Π²ΡΠ·Π°Ρ
, ΠΈΡ
ΡΠ΅Π»Π΅ΡΠΎΠΎΠ±ΡΠ°Π·Π½ΠΎΡΡΡ, ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ ΠΈΡ
ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ. ΠΠ²ΡΠΎΡ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΎΠ±ΡΠ°ΡΠΈΡΡΡΡ ΠΊ ΡΡΠΏΠ΅ΡΠ½ΡΠΌ ΠΏΡΠ°ΠΊΡΠΈΠΊΠ°ΠΌ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ½Π΄Π°ΡΠΌΠ΅Π½ΡΠΎΠ²-ΡΠΎΠ½Π΄ΠΎΠ² Π² ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠΌ Π²ΡΡΡΠ΅ΠΌ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠΈ. Π’Π°ΠΊΠΆΠ΅ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅ΡΡΡ ΠΊΠ»Π°ΡΡΠΈΡΠΈΡΠΈΡΠΎΠ²Π°ΡΡ ΡΠ½Π΄Π°ΡΠΌΠ΅Π½Ρ-ΡΠΎΠ½Π΄Ρ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΊΠ΅ΠΉΡΠΎΠ² ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ½Π΄Π°ΡΠΌΠ΅Π½Ρ-ΡΠΎΠ½Π΄ΠΎΠ² Π² ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΡ
Π²ΡΠ·Π°Ρ
. ΠΠ°ΡΡΠ½Π°Ρ Π½ΠΎΠ²ΠΈΠ·Π½Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΡΠΎΡΡΠΎΠΈΡ Π² Π°ΠΊΡΡΠ°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ ΡΠΎΡΡΠΎΡΠ½ΠΈΡ ΡΠΎΠ½Π΄ΠΎΠ² ΡΠ΅Π»Π΅Π²ΠΎΠ³ΠΎ ΠΊΠ°ΠΏΠΈΡΠ°Π»Π° Π² ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΡ
Π²ΡΠ·Π°Ρ
, Π° ΡΠ°ΠΊΠΆΠ΅ Π² ΠΏΠΎΠΏΡΡΠΊΠ΅ ΠΈΡ
ΠΊΠ»Π°ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΠΈ. ΠΠ°Π½Π½Π°Ρ ΡΡΠ°ΡΡΡ Π±ΡΠ΄Π΅Ρ ΠΏΠΎΠ»Π΅Π·Π½Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΡΠΌ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΠ°Π·Π²ΠΈΡΠΈΡ Π²ΡΡΡΠΈΡ
ΡΡΠ΅Π±Π½ΡΡ
Π·Π°Π²Π΅Π΄Π΅Π½ΠΈΠΉ, ΡΠ°Π±ΠΎΡΠ½ΠΈΠΊΠ°ΠΌ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΡΡΠ΅ΡΡ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΡΠΎΠ², Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠΊΡΠΏΠ΅ΡΡΠ°ΠΌ Π² Π΄Π°Π½Π½ΠΎΠΉ ΠΎΠ±Π»Π°ΡΡΠΈ.Non-linearity in the economic environment of higher education in Russia has begun to show with transition of national economic system to capitalism. The Soviet model of financing of higher schools was strictly linear. There were no other sources for financing universities activities apart from state funding for training and researching. The result of the development of higher education institutions was strictly defined and predictable. Modern Russian universities try to find additional ways to finance their activities. This fact demonstrates the manifestation of non-linearity in the economic and financial models of universities provision. One of the elements of non-linear model of higher education development is development of the endowment funds. Endowment is integral part of university strategy aimed to be more independent and autonomous from the state. Some experts consider endowment funds social investment institutions that are not linked with growth of government expenditures and commercialization of social sphere. Russian high schools have adopted practices of the Western countries that have been developing endowment for a long time. It is important to note that endowment funds in different countries have similar properties. However, if endowments funds are considered from the point of view of market economy insti tutions, they could be different in the context of the legislations, country's history, culture, etc. The article proposes to assess prospects for the endowment funds development in Russian high schools, their practicality, main problems of their formation and development. The author suggests applying to the practices of successful implementation of the endowment funds in Russian higher education. It is also proposed to classify the endowment funds based on Russian case studies. The scientific novelty of this research consists in the describing of the current state of the endowment funds in Russian high education as well as in an attempt to classify them. This article will be useful for researchers who are interested in the economic development of the higher education institutions, employees of the financial sphere of high schools, experts in this field.Π‘ΡΠ°ΡΡΡ ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²Π»Π΅Π½Π° ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ Π ΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π½Π°ΡΡΠ½ΠΎΠ³ΠΎ ΡΠΎΠ½Π΄Π° (ΠΏΡΠΎΠ΅ΠΊΡ β 16-18-10046 Β«Π€ΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π² ΡΠ΅Π³ΠΈΠΎΠ½Π΅ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ
ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΡΠΎΡ ΠΈΠ°Π»ΡΠ½ΠΎΠΉ Π½Π΅ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΡΡΠΈΒ»)
Pricing strategies in the internet market
Π‘ΡΠ°ΡΡΡ ΡΠΎΠ΄Π΅ΡΠΆΠΈΡ ΠΎΠ±Π·ΠΎΡ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ
Π½Π°ΡΡΠ½ΡΡ
ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠΉ Π² ΠΎΠ±Π»Π°ΡΡΠΈ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π½Π° ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΡΠ½ΠΊΠ΅. ΠΡΠ±ΠΎΡ ΡΠ΅Π½Ρ β ΡΡΠΎ ΠΎΠ΄ΠΈΠ½ ΠΈΠ· ΡΠ°ΠΌΡΡ
Π²Π°ΠΆΠ½ΡΡ
Π°ΡΠΏΠ΅ΠΊΡΠΎΠ² Π΄Π»Ρ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ. Π¦Π΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΡΠ΅Π±ΡΠ΅Ρ ΠΎΠ΄Π½ΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎ ΠΈ Π½Π°ΡΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄Π°, ΠΈ ΠΈΠ½ΡΡΠΈΡΠΈΠΈ, ΠΏΠΎΠΌΠΎΠ³Π°ΡΡΠ΅ΠΉ ΠΏΠΎΠ½ΡΡΡ, ΠΊΠ°ΠΊ Π±ΡΠ΅Π½Π΄ ΠΈ ΡΠΎΠ²Π°Ρ Π²ΠΎΡΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡΡΡ ΠΏΠΎΠΊΡΠΏΠ°ΡΠ΅Π»ΡΠΌΠΈ. ΠΠ°ΠΊ ΠΎΡΠΌΠ΅ΡΠ°ΡΡ ΡΠΊΡΠΏΠ΅ΡΡ Ρ, Π½Π° ΡΠ°ΠΌΠΎΠΌ Π½Π°ΡΠ°Π»ΡΠ½ΠΎΠΌ ΡΡΠΎΠ²Π½Π΅ ΡΠΈΡΠ΅ΠΉΠ»Π΅ΡΡ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎ ΡΠ΅ΡΠΈΡΡ, ΡΡΠΎ ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ Π΅ΠΌΡ Π΄ΠΎΡΡΠΈΡΡ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΠΉ 1 Π‘ΡΠ°ΡΡΡ ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²Π»Π΅Π½Π° ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ Π Π€Π€Π (ΠΏΡΠΎΠ΅ΠΊΡ β16-36-00146 Β«ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈΠ½ΡΡΠΈΡΡΡΠΎΠ² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° Π² Π²ΠΈΡΡΡΠ°Π»ΡΠ½ΠΎΠΌ ΡΡΠ½ΠΎΡΠ½ΠΎΠΌ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π΅Β»). ΠΏΡΠΈΠ±ΡΠ»ΡΠ½ΠΎΡΡΠΈ: Π²ΡΡΠΎΠΊΠΈΠ΅ ΡΠ΅Π½Ρ ΠΈ Π½ΠΈΠ·ΠΊΠΈΠΉ ΠΎΠ±ΡΠ΅ΠΌ ΠΏΡΠΎΠ΄Π°ΠΆ ΠΈΠ»ΠΈ Π½ΠΈΠ·ΠΊΠΈΠ΅ ΡΠ΅Π½Ρ ΠΈ, ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎ, Π±ΠΎΠ»Π΅Π΅ Π²ΡΡΠΎΠΊΠΈΠ΅ ΠΏΡΠΎΠ΄Π°ΠΆΠΈ. ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ ΠΈΠ·ΠΌΠ΅Π½ΠΈΠ» ΡΠΏΠΎΡΠΎΠ±Ρ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π° ΡΠ΅Π½ΠΎΠ²ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ, ΠΊΠΎΡΠΎΡΠ°Ρ ΡΠ°Π½ΡΡΠ΅ ΠΈΠΌΠ΅Π»Π° Π΄ΠΈΡΡΠ΅ΠΌΠΈΠ½ΠΈΡΠΎΠ²Π°Π½Π½ΡΠΉ Ρ
Π°ΡΠ°ΠΊΡΠ΅Ρ. ΠΡΠ΅Π³ΠΎ Π·Π° Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ ΠΊΠ»ΠΈΠΊΠΎΠ², ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Ρ ΠΌΠΎΠΆΠ΅Ρ ΠΎΠ±ΠΎΠ±ΡΠΈΡΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ ΠΎ ΡΠ΅Π½Π΅ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ
ΡΠΈΡΠ΅ΠΉΠ»Π΅ΡΠΎΠ² Π½Π° ΡΠΎΡ ΠΈΠ»ΠΈ ΠΈΠ½ΠΎΠΉ ΡΠΎΠ²Π°Ρ. ΠΠΎΠ²ΡΡΠ΅Π½Π½Π°Ρ ΡΠ΅Π½ΠΎΠ²Π°Ρ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½Π°Ρ ΠΏΡΠΎΠ·ΡΠ°ΡΠ½ΠΎΡΡΡ Π²ΡΠ·ΡΠ²Π°Π΅Ρ ΠΆΠ΅ΡΡΠΎΠΊΡΡ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΈΡ ΡΡΠ΅Π΄ΠΈ ΡΠΈΡΠ΅ΠΉΠ»Π΅ΡΠΎΠ² ΠΈ ΡΡΠ΅Π±ΡΠ΅Ρ ΠΌΠΎΠ½ΠΈΡΠΎΡΠΈΠ½Π³Π° Π² ΡΠ΅Π°Π»ΡΠ½ΠΎΠΌ Π²ΡΠ΅ΠΌΠ΅Π½ΠΈ ΠΈ Π±ΡΡΡΡΠΎΠΉ ΠΎΡΠ²Π΅ΡΠ½ΠΎΠΉ ΡΠ΅Π°ΠΊΡΠΈΠΈ. ΠΠ½ΠΎΠ³ΠΈΠ΅ ΠΎΠ½Π»Π°ΠΉΠ½ ΠΏΡΠΎΠ΄Π°Π²ΡΡ ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ½ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ, ΠΏΠΎΡΡΠΎΡΠ½Π½ΠΎ ΠΎΡΡΠ»Π΅ΠΆΠΈΠ²Π°Ρ ΡΠ΅Π½Ρ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΎΠ² ΠΈ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ ΠΏΠΎΠ»ΡΡΠ΅Π½Π½ΡΡ
Π΄Π°Π½Π½ΡΡ
ΡΡΡΠ°Π½Π°Π²Π»ΠΈΠ²Π°Ρ ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΡΠ΅ ΡΠ΅Π½Ρ. Π ΠΎΡΡ ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠΊΠΎΠΌΠΌΠ΅ΡΡΠΈΠΈ ΠΏΠΎΠ±ΡΠ΄ΠΈΠ» ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΠΏΡΠΈΠ»ΠΎΠΆΠ΅Π½ΠΈΠΉ Π΄Π»Ρ Π°Π»Π³ΠΎΡΠΈΡΠΌΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠ³ΠΎ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ, Ρ.Π΅. ΠΊΠΎΠ³Π΄Π° ΠΏΡΠΎΠ΄Π°Π²ΡΡ ΡΡΡΠ°Π½Π°Π²Π»ΠΈΠ²Π°ΡΡ ΡΠ΅Π½Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ Π²ΡΡΠΈΡΠ»ΠΈΡΠ΅Π»ΡΠ½ΡΠ΅ Π°Π»Π³ΠΎΡΠΈΡΠΌΡ. Π‘Π°ΠΉΡΡ ΡΡΡΠΈΡΡΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ ΠΈ Π±ΠΎΠ»ΡΡΠΈΡ
Ρ
ΠΎΡΠΎΡΠΎ ΠΈΠ·Π²Π΅ΡΡΠ½ΡΡ
ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠ΅ΠΉΠ»Π΅ΡΠΎΠ² ΠΈΠΌΠ΅ΡΡ ΡΠΆΠ΅ Π°Π΄ΠΎΠΏΡΠΈΡΠΎΠ²Π°Π½Π½ΡΠ΅ Π°Π»Π³ΠΎΡΠΈΡΠΌΡ ΡΠ΅Π½ΠΎΠ²ΠΎΠΉ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ, ΠΏΡΠΈ ΡΡΠΎΠΌ Π΄Π»Ρ ΠΌΠ°Π»ΡΡ
ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΠΉ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ ΠΈ ΡΠ΅Ρ
Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ Π΄ΠΈΠ½Π°ΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ ΡΠ°ΠΊΠΆΠ΅ ΡΡΠ°Π»ΠΈ Π΄ΠΎΡΡΡΠΏΠ½ΡΠ ΡΡΠ»ΠΎΠ²ΠΈΡΡ
Π½ΠΈΠ·ΠΊΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΠΎΠΉ Π°ΡΠΈΠΌΠΌΠ΅ΡΡΠΈΠΈ, ΠΊΠΎΡΠΎΡΠ°Ρ Π²ΠΎΠ·Π½ΠΈΠΊΠ»Π° ΠΏΡΠΈ Π²ΠΎΠ·Π½ΠΈΠΊΠ½ΠΎΠ²Π΅Π½ΠΈΠΈ ΡΠΎΠ²Π°ΡΠ½ΡΡ
ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-Π°Π³ΡΠ΅Π³Π°ΡΠΎΡΠΎΠ², ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΠΈ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΡΡ ΠΌΠ½ΠΎΠ³ΠΈΠ΅ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π² ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ, Π² ΡΠΎΠΌ ΡΠΈΡΠ»Π΅: β’ ΡΠ°Π·Π»ΠΈΡΠΈΡ Π² ΡΠ΅Π½ΠΎΠ²ΡΡ
ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΡ
ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ Ρ ΡΠ°Π·Π½ΡΠΌΠΈ ΡΡΠΎΠ²Π½ΡΠΌΠΈ ΡΠ΅ΠΏΡΡΠ°ΡΠΈΠΈ,β’ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π½Π° Π³ΠΈΠ±ΡΠΈΠ΄Π½ΡΠ΅ ΠΏΡΠΎΠ΄ΡΠΊΡΡ, ΠΊΠΎΡΠΎΡΡΠ΅ ΡΠΎΡΠ΅ΡΠ°ΡΡ Π² ΡΠ΅Π±Π΅ ΡΠ²ΠΎΠΉΡΡΠ²Π° ΠΈ ΡΠΎΠ²Π°ΡΠΎΠ², ΠΈ ΡΡΠ»ΡΠ³,β’ Π²Π»ΠΈΡΠ½ΠΈΠ΅ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ
ΡΠ°ΠΊΡΠΎΡΠΎΠ² Π½Π° ΡΠ΅Π½ΠΎΠ²ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΈΡΠΌ;β’ ΡΠ΅Π°ΠΊΡΠΈΡ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ Π½Π° Β«ΡΠ΅Π½ΠΎΠ²ΡΡ Π΄ΠΈΡΠΊΡΠΈΠΌΠΈΠ½Π°ΡΠΈΡΒ» ΠΌΠ΅ΠΆΠ΄Ρ ΠΎΡΠ»Π°ΠΉΠ½ ΠΈ ΠΎΠ½Π»Π°ΠΉΠ½ ΡΠΈΡΠ΅ΠΉΠ»ΠΈΠ½Π³ΠΎΠΌ, ΠΎΠΏΡΠΈΠΌΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅Π½ΠΎΠ²ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ, Π±Π°Π·ΠΈΡΡΡΡΠΈΠ΅ΡΡ Π½Π° ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΡ
Π²ΡΠΊΠ»Π°Π΄ΠΊΠ°Ρ
ΡΠ΅ΠΎΡΠΈΠΈ ΠΈΠ³Ρ; β’ ΡΠ΅Π½ΠΎΠ²ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠΊΠΈΠ΄ΠΎΠΊ; β’ ΡΠ΅Π½ΠΎΠ²ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Β«ΠΏΠ»Π°ΡΠΈ ΡΠΊΠΎΠ»ΡΠΊΠΎ Ρ
ΠΎΡΠ΅ΡΡΒ»;β’ΡΠ΅Π½ΠΎΠ²ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π΄Π»Ρ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠ΅ΡΠ²ΠΈΡΠΎΠ² Ρ ΡΠ΅ΡΠ΅Π²ΡΠΌ ΡΡΡΠ΅ΠΊΡΠΎΠΌ; β’ ΡΠ΅Π½ΠΎΠ²ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π² ΠΏΠΈΠΊΠΎΠ²ΡΠ΅ ΠΏΠ΅ΡΠΈΠΎΠ΄Ρ ΠΏΡΠΎΠ΄Π°ΠΆ ΠΈ Π΄Ρ. Π‘ΡΠ°ΡΡΡ ΠΏΠΎΠ»Π΅Π·Π½Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΡΠΌ Π² ΠΎΠ±Π»Π°ΡΡΠΈ ΠΎΠ½Π»Π°ΠΉΠ½ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ ΠΈ ΠΌΠΎΠΆΠ΅Ρ Π±ΡΡΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½Π° Π² Π΄Π°Π»ΡΠ½Π΅ΠΉΡΠΈΡ
ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡΡ
.The article provides an overview of current scientific research in the field of pricing in the Internet market. Price choosing is one of the most important aspects for online businesses. Pricing requires both a scientific approach and intuition that helps to understand how customers perceive a brand and goods. The Internet has changed the ways of consumer price information analysis which previously have had a disseminated character. A user can compile information about a good price of various retailers in just a few clicks. Increased pricing information transparency causes strong competition among retailers and requires real-time monitoring and rapid response. Many online sellers use the competitive strategy of behavior. They constantly monitor competitors' prices and on the basis ofthe obtained data set their own prices. The growth of the Internet commerce has prompted the development of applications for algorithmic pricing when sellers set the price using calculation algo rithms. Sites of tourist companies and big well-known online retailers have adopted algorithms for pricing strategy. In the same time, dynamic pricing tools for small businesses became available too. In conditions of low information asymmetry that arose with online aggregators, researchers analyse many pricing problems in the Internet market including: differences in pricing strategies of the Internet firms with different levels of reputation; pricing for hybrid products that combine the properties of goods and services; impact of various factors on the pricing strategies of the Internet firms; consumer reaction to price discrimination between offline and online retailing; optimal pricing strategies based on game theory; pricing strategies of discounts; pricing strategies for online services with network effects; pricing strategies during peak sales periods, etc. Article will be useful to researchers in the field of online pricing and can be used in further studies.Π‘ΡΠ°ΡΡΡ ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²Π»Π΅Π½Π° ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ Π Π€Π€Π (ΠΏΡΠΎΠ΅ΠΊΡ β16-36-00146 Β«ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΈΠ½ΡΡΠΈΡΡΡΠΎΠ² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° Π² Π²ΠΈΡΡΡΠ°Π»ΡΠ½ΠΎΠΌ ΡΡΠ½ΠΎΡΠ½ΠΎΠΌ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π΅Β»)
Non-Linear Model of Higher Education Development in Macro-Region: Economic Aspect
The article is devoted to the evaluation of the formation of the nonlinear model of Russian higher education in the macroregion from the point of rationale of economic background, description of economic conditions and risks of occurrence and introduction of such a model.Π‘ΡΠ°ΡΡΡ ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° Π²ΠΎΠΏΡΠΎΡΡ ΠΎΡΠ΅Π½ΠΊΠΈ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π² ΠΌΠ°ΠΊΡΠΎΡΠ΅Π³ΠΈΠΎΠ½Π΅ Ρ ΠΏΠΎΠ·ΠΈΡΠΈΠΈ ΠΎΠ±ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΏΡΠ΅Π΄ΠΏΠΎΡΡΠ»ΠΎΠΊ, ΠΎΠΏΠΈΡΠ°Π½ΠΈΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΡΡΠ»ΠΎΠ²ΠΈΠΉ ΠΈ ΡΠΈΡΠΊΠΎΠ² Π²ΠΎΠ·Π½ΠΈΠΊΠ½ΠΎΠ²Π΅Π½ΠΈΡ ΠΈ Π²Π½Π΅Π΄ΡΠ΅Π½ΠΈΡ ΡΠ°ΠΊΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ.Π‘ΡΠ°ΡΡΡ ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²Π»Π΅Π½Π° ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ Π ΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π½Π°ΡΡΠ½ΠΎΠ³ΠΎ ΡΠΎΠ½Π΄Π° (ΠΏΡΠΎΠ΅ΠΊΡ β 16-18-10046 Β«Π€ΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π² ΡΠ΅Π³ΠΈΠΎΠ½Π΅ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ
ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ Π½Π΅ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΡΡΠΈΒ»
Economic conditions for the implementation of the nonlinear model of higher education in the macro-region
Π‘ΡΠ°ΡΡΡ ΠΏΠΎΡΡΡΠΏΠΈΠ»Π° Π² ΡΠ΅Π΄Π°ΠΊΡΠΈΡ 28.05.2018 Π³.Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ ΡΡΡΠ΅ΡΡΠ²ΡΡΡΠΈΠ΅ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄Ρ ΠΊ ΠΎΡΠ΅Π½ΠΊΠ΅ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ Π²ΡΠ·Π°. ΠΠ²ΡΠΎΡ ΠΏΡΠΎΠ²ΠΎΠ΄ΠΈΡ Π°Π½Π°Π»ΠΈΠ· ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΏΠΎΠΊΠ°Π·Π°ΡΠ΅Π»Π΅ΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ Π²ΡΠ·ΠΎΠ² ΡΠ°Π·Π½ΡΡ
ΡΠ΅Π΄Π΅ΡΠ°Π»ΡΠ½ΡΡ
ΠΎΠΊΡΡΠ³ΠΎΠ² Π ΠΎΡΡΠΈΠΈ Ρ ΡΠ΅Π»ΡΡ ΠΎΠΏΠΈΡΠ°Π½ΠΈΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΡΡΠ»ΠΎΠ²ΠΈΠΉ ΠΈ ΠΏΡΠΈΠ·Π½Π°ΠΊΠΎΠ² ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π² ΠΌΠ°ΠΊΡΠΎΡΠ΅Π³ΠΈΠΎΠ½Π΅, ΡΡΠΎ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΠ΅Ρ Π°ΠΊΡΡΠ°Π»ΡΠ½ΠΎΡΡΡ ΠΈ ΠΎΡΠΈΠ³ΠΈΠ½Π°Π»ΡΠ½ΠΎΡΡΡ ΡΡΠ°ΡΡΠΈ Π² ΡΡΠ°Π²Π½Π΅Π½ΠΈΠΈ Ρ Π΄ΡΡΠ³ΠΈΠΌΠΈ, ΡΠΎΠ΄ΡΡΠ²Π΅Π½Π½ΡΠΌΠΈ ΠΏΠΎ ΡΠ΅ΠΌΠ°ΡΠΈΠΊΠ΅ ΡΠ°Π±ΠΎΡΠ°ΠΌΠΈ.The article examines the main existing approaches to assessing the economic development of the modern university. The author analyzes financial and economic indicators of the activity of higher educational institutions of different federal districts in Russia in order to describe the economic conditions and attributes for implementing the nonlinear model of higher education in a macro-region. This determines the relevance and originality of the article in comparison with other related works.Π‘ΡΠ°ΡΡΡ ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²Π»Π΅Π½Π° ΠΏΡΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠΉ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠ΅ Π ΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π½Π°ΡΡΠ½ΠΎΠ³ΠΎ ΡΠΎΠ½Π΄Π° (ΠΏΡΠΎΠ΅ΠΊΡ β 16-18-10046 Β«Π€ΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ Π½Π΅Π»ΠΈΠ½Π΅ΠΉΠ½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π²ΡΡΡΠ΅Π³ΠΎ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ Π² ΡΠ΅Π³ΠΈΠΎΠ½Π΅ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ
ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ Π½Π΅ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΡΡΠΈΒ»)