22 research outputs found

    How can Data Analytics Results be Exploited in the Early Phase of Product Development? 13 Design Principles for Data-Driven Product Planning

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    The megatrend digitalization turns mechatronic products into continuous collectors and generators of use phase data. By analyzing this data, manufacturers can uncover valuable insights about the products and the users. Especially in product planning, these insights could be used to plan promising future product generations. The systematic exploitation of data analytics results, however, represents a serious challenge, as research on the topic is still scarce. In this paper, we present 13 design principles for exploiting data analytics results in product planning. The results are based on a systematic literature review and a workshop with a research consortium. The evaluation of the design principles is demonstrated with a real case of a manufacturing company. The identified design principles represent a first contribution to a still scarcely explored research field

    A Reference Process Model for Usage Data-Driven Product Planning

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    Cyber-physical systems generate and collect huge amounts of usage data during operation. Analyzing these data may enable manufacturing companies to identify weaknesses and learn about the users of their products. Such insights are valuable in the early phases of product development like product planning, as they facilitate decision-making for product improvement. The analysis and exploitation of usage data in product planning, however, is a new task for manufacturing companies. To reduce mistakes and improve the results, companies should build upon a suitable reference process model. Unfortunately, established models for analyzing data cannot be easily applied for product planning. In this paper, we propose a reference process model for usage data-driven product planning. It builds on three well-established models for analyzing data and addresses the unique characteristics of usage data-driven product planning. Finally, we customize the model for a manufacturing company and demonstrate how it could be implemented in practice

    Data-Driven Services in Manufacturing: Innovation, Engineering, Transformation, and Management

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    [No abstract available

    Ontology for Future-robust Product Portfolio Evolution: A Basis for the Development of Models and Methods

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    The future-robust evolution of product portfolios is a key challenge for manufacturing companies. It requires the integration of strategic product planning and the understanding that products are developed in generations based on references following the SGE - System Generation Engineering theory. There is, though, a lack of consistent terminology that unites these topics and makes their concepts consistent. Their terms are used differently across industries, institutions, and companies. The resulting miscommunication leads to a loss of efficiency. Hence, a structured, interrelated terminology is needed. The paper contributes an ontology that delivers a unifying basis for the development of models and methods

    Why do Digital Platforms succeed or fail? - A Literature Review on Success and Failure Factors

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    In the course of digitalization, digital platforms are unleashing their full disruptive potential and are already dominating the first industries (e.g., hotel industry). As a result of this success, more and more companies want to build their own platforms and participate in the success. However, building and operating a digital platform involves multiple challenges and most of such ambitions fail. Since most digital platforms fail, strategic leadership of digital platforms must consider both success factors and reasons for platform failure. For this purpose, we conducted a systematic literature analysis and identified 24 success as well as failure factors in 9 dimensions. From a scientific perspective, the article provides a structured analysis of success and failure factors of digital platforms, which previously did not exist in literature. Practitioners can use the resulting knowledge base to successfully manage platform activities and avoid pitfalls

    Future-robust product portfolio development: insights into the advancement of product portfolios in companies – an interview study

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    A volatile environment and an increasing number of products along with a growing range of functions pose a challenge for companies when it comes to further development. Existing methods are no longer sufficient to cope with these challenges. In order to develop new methods, the process and challenges in the advancement of product portfolios must be understood. In this paper we conduct an interview study with ten experts to gain a better understanding of the advancement of product portfolios. Triggers, changes and actions are examined and goals and requirements for new methods are derived

    Exploring Capabilities for the Smart Service Transformation in Manufacturing: Insights from Theory and Practice

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    Digital Servitization is one of the significant trends affecting the manufacturing industry. Companies try to tackle challenges regarding their differentiation and profitability using digital services. One specific type of digital services are smart services, which are digital services built on data from smart products. Introducing these kinds of offerings into the portfolio of manufacturing companies is not trivial. Moreover, they require conscious action to align all relevant capabilities to realize the respective business goals. However, what capabilities are generally relevant for smart services remains opaque. We conducted a systematic literature review to identify them and extended the results through an interview study. Our analysis results in 78 capabilities clustered among 12 principles and six dimensions. These results provide significant support for the smart service transformation of manufacturing companies and for structuring the research field of smart services
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