9 research outputs found
Relationship Marketing in Professional Services: A Case Study of Architectural Practice
Relationship Marketing has stimulated considerable interest as a new marketing paradigm in both the business and the academic worlds. This thesis contributes to the discussion by providing an analysis of the relationship formation process in professional services' with particular reference to architectural practice. It involves theoretical discussion of the content and context of professional service relationships, and a substantial case evidence of relationship initiation pertaining to an architecture firm in the UK, i.e. Lewis & Hickey Ltd. and their clients.
Through the comparison of existing theory and the case description, an adapted process model of architect-client relationships in early stages of relationship formation is constructed. The role of reputation and its effects on professional service relationships is also identified and explored. Based on the analyses, recommendations for customer acquisition through RM strategies are provided for Lewis & Hickey Ltd., professional service firms, and their prospective clients
Relationship Marketing in Professional Services: A Case Study of Architectural Practice
Relationship Marketing has stimulated considerable interest as a new marketing paradigm in both the business and the academic worlds. This thesis contributes to the discussion by providing an analysis of the relationship formation process in professional services' with particular reference to architectural practice. It involves theoretical discussion of the content and context of professional service relationships, and a substantial case evidence of relationship initiation pertaining to an architecture firm in the UK, i.e. Lewis & Hickey Ltd. and their clients.
Through the comparison of existing theory and the case description, an adapted process model of architect-client relationships in early stages of relationship formation is constructed. The role of reputation and its effects on professional service relationships is also identified and explored. Based on the analyses, recommendations for customer acquisition through RM strategies are provided for Lewis & Hickey Ltd., professional service firms, and their prospective clients
The Impact of Elevator Usage and Zoning on High-Rise Building Evacuation
For decades, the use of elevators has been prohibited during emergencies but with the ever-increasing heights of the buildings, safe and timely vertical evacuation by the conventional means of stairs seems more and more of a challenge. With the recent push for a better understanding of the pros and cons of use of elevators for evacuation by various concerned parties, it is imperative that there is a better understanding of the performance, advantages and risks involved with this evacuation strategy. This thesis aims to shed some light on the impact of the number of available elevators, number of occupants using the elevators and the maximum waiting time for elevators on the overall performance and application of the elevators for evacuation in high-rise buildings. This thesis was undertaken to analyze the impact of elevator usage variables and zoning on the use of Occupant Evacuation Elevators in high-rise buildings. The study was conducted on a hypothetical high-rise building comprising of 37 floors with a total of 25 elevators considered as the base scenario. Based on the number of available elevators, number of elevator users and the maximum waiting time for the use of the elevators; seven scenarios were short-listed and study of each scenario was carried out in the Pathfinder evacuation model using the hydraulic model (SFPE method by Gwynne & Rosenbaum) to simulate agent movement. The simulations were performed by making assumptions regarding possible behaviors of the occupants during emergencies to enable quantitative representation of the chosen scenarios. Results refer to the analysis of total evacuation times. The quickest evacuation times were obtained when a higher number of occupants were willing to use to elevators without re-routing to using stairs for evacuation. The study also suggests that the effectiveness of the use of elevators for evacuation significantly decreases when there is an uneven distribution of the elevator zoning.A UN study indicates that 68% of the world’s population is expected to live in cities by the year 2050. With the increasing need for living and working spaces in cities, there has been a surge in the number of high-rise buildings being built. With the ever-increasing heights of the buildings, evacuation becomes more and more of a challenge. High-rise buildings serve multi-purpose functions such as housing, commercial spaces, offices, etc. When dealing with large populations occupying such spaces, the use of only stairs for the purpose of evacuation does not yield favorable results. Especially after the events of 9/11 at the World Trade Center towers, it was a necessity to investigate and optimize the use of elevators for the purpose of evacuation. With a number of studies that have been carried out by various researchers, the benefits of using elevators for reducing the total evacuation time is unmistakable. Areas of research that further study, lie in the human behavioral aspect of evacuation and ways to optimize the use of elevators for the quickest evacuation strategies possible. This thesis was carried out in order to shed light upon some of the variables that affect the optimization of elevator usage. The parameters considered for this study were the number of available elevators for evacuation, number of people using the elevators during emergency evacuation, maximum waiting time for elevators and the impact of uneven elevator zoning in the building on the total evacuation time. Using the Pathfinder evacuation modelling tool, a hypothetical building consisting of 37 floors was simulated based on the layout of 100, Bishopsgate which has been constructed in London, UK. The design of the simulated building comprised of a total of 25 elevators and two sets of stairs in the core of the building. The heterogenous population included a 5% of population having movement impairments and this has been included in the simulation. A time period of 10 minutes was taken as the waiting time for the elevators in the base case and then varied to study it’s impact on total evacuation time. Based on the convergence criteria set, the results were obtained for six scenarios that were simulated over and above the base case. The scenarios involved a change in the number of elevators by +/-20%, increasing the waiting time by an additional five minutes and an indefinite waiting time and one scenario where the number of elevator users were increased by an additional 5% by simulating a total of 10% of agents being wheelchair users. One scenario involved the use of only the elevators for the total evacuation. The results obtained showed clearly that the impact of the number of elevators is negligible unless the number of people using the elevator changes. This increase in elevator usage was dependent on waiting time. Changing the behavior of the agents to have an increased level of elevator usage also had a positive impact on the total evacuation time. Most importantly, utilizing an unevenly zoned elevator system indicated results that were counterintuitive. While studies in the past showed a drastic decrease in the total evacuation time for scenarios involving the use of only elevators in evacuation, the output of this study showed that with unevenly distributed zoning, there is a sharp increase in the time required for total evacuation. Usually, conversation pertaining to the zoning philosophy includes discussions regarding the ingress time, peak traffic flow, density of people, etc. Results from this study indicate that the location of transfer floors has a considerable impact on total evacuation time and needs to be duly considered during the early stages of design