51 research outputs found
Moderating Effect of Competitive Intensity on the Relationship between Customer Orientation and Performance of Hotels in Kenya
Customer orientation should permeate the overall activities of a firm in a competitive environment as it is considered to be an essential element for enhanced performance. The main objective of this study was to empirically test the moderating effect of competitive intensity on the relationship between customer orientation and performance of hotels in Kenya. Resource-Based View (RBV) theory grounded the study. The study employed explanatory research design and sampled 330 respondents from a target population of about 630 managers in 210 hotels, listed under Kenya Association of Hotelkeepers and Caterers (KAHC). Respondents were selected using cluster sampling combined with simple random. Primary data was collected using a structured questionnaire. Data was analyzed using Statistical Package for Social Sciences (SPSS 22.0). Stepwise regression was used to test the research hypotheses. The results revealed that customer orientation is directly associated with hotel performance and has a significant effect on the relationship. The study further revealed that competitive intensity has a moderating effect on the relationship between customer orientation and hotel performance. It therefore reasonable to conclude that customer orientation is an important determinant of performance. The study recommends that hotels must view customer relationship as an asset, consider customer retention as a priority and be committed to meeting customers’ needs and expectations. Such measures will offer hotels better understanding of customers in a competitive business environment which will eventually lead to enhanced performance. Keywords: Customer Orientation, Competitive Intensity, Performance, Hotels, Keny
The 2022 symposium on dementia and brain aging in low- and middle-income countries: highlights on research, diagnosis, care, and impact
Two of every three persons living with dementia reside in low- and middle-incomecountries (LMICs). The projected increase in global dementia rates is expected toaffect LMICs disproportionately. However, the majority of global dementia care costsoccur in high-income countries (HICs), with dementia research predominantly focus-ing on HICs. This imbalance necessitates LMIC-focused research to ensure thatcharacterization of dementia accurately reflects the involvement and specificities ofdiverse populations. Development of effective preventive, diagnostic, and therapeu-tic approaches for dementia in LMICs requires targeted, personalized, and harmonizedefforts. Our article represents timely discussions at the 2022 Symposium on Demen-tia and Brain Aging in LMICs that identified the foremost opportunities to advancedementia research, differential diagnosis, use of neuropsychometric tools, aware-ness, and treatment options. We highlight key topics discussed at the meeting andprovide future recommendations to foster a more equitable landscape for dementiaprevention, diagnosis, care, policy, and management in LMIC
The Student Movement Volume 106 Issue 17: Just Your Normal Weekly Student Movement Issue: No Clickbait
HUMANS
Department of Biology Hires Renowned Woodchuck Specialist Charles Lignum, Interviewed by: Scott Moncrieff
Silly Little Hats Mandate, Qualyn Robinson, Alyssa Henriquez
ARTS & ENTERTAINMENT
Kim Kardashian\u27s History at AU, Solana Campbell with Megan Napod and Alyssa Henriquez
Love is Blind Beta Tests a Season in Berrien Springs, Alyssa Henriquez
NEWS
I\u27m So Sorry: A Heartfelt Goodbye, Chris Ngugi
Introducing... Cardfield!, Abigail Lee
The Cardinalito: The New Student Craze Over the Saucy Dish, Nathan Mathieu
IDEAS
A Student Movement Towards a Southern Location, Nathan Mathieu
Why Meier Must be Renovated Immediately
PULSE
Andrews University Dating App: AUlovelink, Wambui Karanja
Sabbath Meatloaf Exposé, Alannah Tjhatra
THE LAST WORD
Don\u27t Make Me Laugh! Using Humor as Power, Lily Burkehttps://digitalcommons.andrews.edu/sm-106/1016/thumbnail.jp
The Student Movement Volume 106 Issue 9: No Silent Night for These Busy Staffers
HUMANS
My Favorite Christmas Memory... from Our AU Students!, Irina Gagiu
Semester Reflections with Brandon Alvarez, Interviewed by: Caryn Cruz
ARTS & ENTERTAINMENT
Beginning Again: Red (Taylor\u27s Version), Kaela McFadden
Musicians of Andrews University, Brendan Syto with Megan Napod
The Most Reluctant Convert, Reviewed by Scott Moncrieff
NEWS
AU Symphony Orchestra Presents The Journey
Cybersecurity on Campus: What to Look Out For and What You Can Do, Abigail Lee
IDEAS
The Complicated Case of Kyle Rittenhouse, Lyle Goulbourne
Why Is Everything Running Out?, Valerie Akinyi
PULSE
Christmas Movies, Wambui Karanja
Easy Dorm Recipes, Izzy Koh
THE LAST WORD
Baby Pigeons and Government Deception, Alyssa Henriquezhttps://digitalcommons.andrews.edu/sm-106/1008/thumbnail.jp
The Student Movement Volume 107 Issue 17: I Dreamed a Dream : AU One Day Closer to Spring
HUMANS
Joyful Resilience: An Interview with Artist Jasmin Hislop, Interviewed by Solana Campbell
Love is in the Air, Interviewed by Grace No
Working at the Writing Center: Interview With Camilia Howell, Interviewed by Gloria Oh
Arts & Entertainment
Blackventist Praise, Nathaniel Reid
Ceramics: Revival of the Art Elective, Ysabelle Fernando
Currently: The Romantics, Solana Campbell
Freedom: a Black History Month Playlist, Amelia Stefanescu
NEWS
Dinosaurs Under the Microscope: Mary Higby Schweitzer Visits Andrews, Alannah Tjhatra
Les Misérables at the Chicago Cadillac Palace Theatre, Gloria Oh
IDEAS
Engineering What We Eat: The Past, Present, and Future of Genetically Modified Food, Alexander Navarro
Russia and Ukraine: New Year, New Direction?, Melissa Moore
Stress and Video Games, Rachel Ingram-Clay
PULSE
Can Political Parties Be Inherently Christ-Like?, Wambui Karanja
Is Honors an Advantage to our Students?, Melissa Moore
The Wellness Center Happenings, Lexie Dunham
LAST WORD
Why Read? Practice Makes Better. Terika Williamshttps://digitalcommons.andrews.edu/sm-107/1016/thumbnail.jp
The Student Movement Volume 105 Issue 15: SASA\u27s Saris Shine at Cultural Celebration
NEWS
SASA Hosts Once Upon a Time in Bollywood , Caralynn Chan
Vaccinated: Andrews Students Receive Fist Dose of COVID-19 Vaccine, Taylor Uphus
PULSE
AAPI Issues on Campus: A Dialogue, Jessica Rim
Student Features: The Story Behind the Car, Interviews by Wambui Karanja
Summer Plans: STEM Majors, Interviews by Masy Domecillo
HUMANS
A Quarter Century of Research, Interviewed by Alyssa Henriquez
An Interview with Taylor Biek: Next Year\u27s AUSA Social VP, Interviewed by Abigail Lee
Makarios Easter Passion Play, Interviewed by Ben Lee
ARTS & ENTERTAINMENT
April Current Favorite Songs, Hannah Cruse
Celebrating National Poetry Month, Alannah Tjhatra
Creative Spotlight: Karen Garcia, Interviewed by Megan Napod
Signal Boost: Rookie Historian Goo Hae-ryung, Hannah Cruse
IDEAS
A Birthday Boy\u27s Reflections: What I\u27m Learning Now, Adoniah Simon
Biden\u27s Job Plan: The Latest Example of Government Investment in Our Future, Lyle Goulbourne
THE LAST WORD
My (Last) Last Word, Daniel Selfhttps://digitalcommons.andrews.edu/sm-105/1019/thumbnail.jp
The Student Movement Volume 105 Issue 7: Putting the Finishing Touches on Fall Semester
NEWS
Andrews Releases Spring 2021 Opening Plan, Amanda Cho
Creating Visions for the Future, Joelle Kim
Semester Reflections: Living During a Global Pandemic, Taylor Uphus
PULSE
The Best Drive-Through Meals, Masy Domecillo
Reviewing Leaving the Shadowland of Stress, Depression, and Anxiety , Jessica Rim
Study Tips: Re-Examining Routine, Wambui Karanja
HUMANS
Christmas vs. Thanksgiving, Interviewed by Abigail Lee
Interview with Dongchan Kim, AUSA Executive Vice President, Interviewd by Ben Lee
Studying Abroad in Argentina: An Interview with Lisiane Umuhire, Interviewed by TJ Hunter
ARTS & ENTERTAINMENT
Creative Spotlight: Ivan Rachath, Interviewed by Megan Napod
Elementary, Hannah Cruse
It\u27s Beginning to Sound A Lot Like Christmas!, Megan Napod
IDEAS
The Good, Kyara Samuels
The Power of Resource, Evin N. Musgrove
LAST WORD
Fallen Titans: Remembering Alex Trebek and Rabbi Jonathan Sacks, Daniel Selfhttps://digitalcommons.andrews.edu/sm-105/1008/thumbnail.jp
The Student Movement Volume 107 Issue 19: A Weekend to Remember: AUnited Showcases Cultural Diversity
HUMANS
Andrews Students Discuss Feminism, Interviewed by: Grace No
Honors Scholars and Undergraduate Research Poster Symposium: Meet the Researchers, Nora Martin
Public vs Private Schooling?, Interviewed by: Anna Pak
ARTS & ENTERTAINMENT
Creatives on Campus: Women\u27s History Month, Gio Lee
See My World: AU Composers\u27 Recital, Aiko J. Ayala Rios
Sonnets Reimagined: English 430 Collage Projects, Grace No
NEWS
Cultural Clubs Wow During Preview Showcase, Andrew Francis
Head in the Clouds: The AUnited Cultural Gala, Alannah Tjhatra
Honors Scholars and Undergraduate Research Poster Symposium 2023, Nora Martin
IDEAS
A Kinda Brief History of Feminism, Reagan McCain
Bee Kind!, Gabriela Francisco
The History of Saint Patrick\u27s Day, Katie Davis
PULSE
The Dorms: What Would You Change?, Interviewed by: Lexie Dunham
The President-Elect: Viewpoint on Diversity, Wambui Karanja
LAST WORD
What I Would Tell My Freshman Self, Kayla-Hope Brunohttps://digitalcommons.andrews.edu/sm-107/1018/thumbnail.jp
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