Is There any Difference Between the Results of the Survey Marked by the Interviewer and the Respondent?

Systematic errors can significantly affect the results of research. Interviewer errors and respondents (participants) errors constitute a large portion of systematic error sources. The purpose of this study is to show whether there is a difference between the results of the questionnaire marked by the respondent and the results of the questionnaire marked by the interviewer. For this purpose, the responses of 150 participants to the questionnaire were compared and analyzed. The findings of the analyze reveal that there is a difference between the results of the questionnaire marked by the interviewer and the results of the questionnaire marked by the respondent. Another result is that the reliability of the questionnaire data marked by the interviewer is lower than other group. This study is part of a research carried out with the support of The Scientific and Technological Research Council of Turkey (TUBITAK – 115K155) and the results provide preliminary information

The Importance of Environmental Attitudes Towards Products for Sustainability and Business Strategies

In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their daily lives will also help to classify the consumers. In this research, the relationship between ecocentric and anthropocentric attitudes towards products, environmental behavior, eco-brand awareness, and eco-brand loyalty have been investigated in order to highlight the aforementioned issues. These relationships have been tested with a structural equation model. Within the scope of the research, the questionnaire method was used as the data collection method. The sample of the research consists of teacher candidates. The results show that there is a positive relationship between ecocentric attitude towards products and environmental behavior and no statistically significant relationship between anthropocentric attitude and environmental behavior. In addition, there was a positive relationship between environmental behavior and brand awareness; and brand awareness and brand loyalty