A Marketing Booklet: a Way to Promote Swk 95 Hotel to Its Prospects and Customers

SWK 95 Hotel is a new budget hotel located near Petra Christian University. As a new hotel, SWK 95 is only known by a few people in certain areas. Moreover, there are two other hotels which are older and bigger than SWK 95 Hotel. Therefore, it is better for SWK 95 Hotel to start targeting companies and travel agencies. To accomplish this goal, a marketing booklet is the best solution to solve the problem of SWK 95 Hotel. There are five parts in this marketing booklet: table of contents, company overview (“About SWK 95”), products (“Room Types”), Facilities (“Facilities”), and contact information. By having these information, the marketing booklet will be able to help SWK 95 in introducing its hotel, reaching and getting more customers, increasing its income, developing its hotel, and becoming a big hote

The Perceptions of Petra Christian University Male and Female Students Toward the Language Used in a Hotel Website and the Hotel Itself

The purpose of this study is to analyze the perceptions of the male and female students of Petra Christian University toward the language used in a three-star hotel website in Surabaya and toward the hotel itself. I want to know if the perceptions toward the language will influence the perceptions toward the hotel which writes the website. The respondents of this study are 30 male and 30 female students of Petra Christian University. Here, there are some similarities and differences found between the male and female students' perceptions toward the language used in a three-star hotel website in Surabaya and toward the hotel itself. It seems that the female students usually see language as one important way to know the hotel. On the other hand, it seems that the male students do not really care about what kind of language that is used in a hotel websit

Male and Female Buying Decision Making Processes Seen From BlackBerry Messenger Texts

This study observes the male and female buying decision making processes seen from BlackBerry Messenger texts. It focuses on the way of how male and female customers make a buying decision in the online shop via BlackBerry Messenger. The data are analyzed by using the theory of the consumer decision-making process by Lamb, Hair, McDaniel (2003) which includes five stages. I found that the female customers have almost two times total more than male customers in the four stages in consumer decision making process. It means, the male decision-making seems to be rational, fast, and attentive for product quality and its function. However, the female decision-making is more emotional, attentive for product surface or outside appearance, and careful for choosing a product she wants to buy. Overall, I know that gender is an important factor that makes the buying processes between both gender groups different

Analysis of Risk Factors Associated with Maskne in the Era of the COVID-19 Pandemic

The necessity to always use a mask in the era of the COVID-19 pandemic has given rise to a new term called maskne. Maskne is the appearance of acne that is triggered by wearing a mask. It usually occurs specifically in the area covered by the mask, focused on the cheeks, chin, and nose. This study aims to determine the risk factors associated with the occurrence of maskne. A cross-sectional study was conducted on the Faculty of Medicine students, Universitas Sumatera Utara class 2018. This study uses primary data from questionnaires and observation of respondents' face photos. Based on statistical analysis, 99 out of 221 respondents (44.8%) experienced maskne. Bivariate analysis shows p-values <0.05  for gender, duration of mask use, and previous acne history. On the other hand, it was obtained p-value >0.05 for the type of mask and mask changing habit. Based on multivariate analysis, the p-value <0.05 for gender indicates that gender is the most dominant risk factor in the incidence of maskne. Furthermore, there is a significant association between gender and the occurrence of maskne. Females are twice as likely to experience maskne

UJI EFEK ANALGESIK EKSTRAK ETANOL DAUN GEDI (Abelmoschus manihot L.) PADA TIKUS PUTIH JANTAN GALUR WISTAR (Rattus norvegicus)

ABSTRACTGedi (Abelmoschus manihot L.) is a plant used as traditional medicine by the people of North Sulawesi. Gedi leaves contain flavonoid which has analgesic effects. This study aims to determine the analgesic effect of the ethanol extract of Gedi leaves (Abelmoschus manihot L.) in Wistar male white rats (Rattus norvegicus). Analgesic testing was conducted on Wistar male white rats using the heat pain method by observing the response of the rats such as jumping and licking their legs when the heat stimulation was given. This study using 15 Wistar male white rats which is divided into 5 treatment groups, the negative control group (CMC), the positive control group (mefenamic acid dose 9mg). The results showed that the group doses of 100 mg / KgBB, 200 mg / KgBB and 300 mg / KgBB showed a better response to induction than the negative control group. Statistical tests using One Way ANOVA and LSD showed that the gedi leaves extract given to male white rats at a dose of 100 mg / KgBB, 200 mg / KgBB and 300 mg / KgBB has an analgesic effect. Keywords: Analgesics, Gedi Leaves (Abelmoschus manihot L.), Heat Pain Induction   ABSTRAKGedi (Abelmoschus manihot L.), merupakan tanaman yang  digunakan sebagai obat tradisional oleh masyarakat Sulawesi Utara. Daun tanaman ini diketahui memiliki kandungan flavonoid yang memiliki efek analgesik. Penelitian ini bertujuan untuk mengetahui adanya efek analgesik ekstrak etanol daun gedi (Abelmoschus manihot L.) pada tikus putih jantan galur wistar (Rattus norvegicus). Pengujian analgesik dilakukan pada tikus putih jantan galur wistar dengan metode nyeri panas dilakukan dengan melihat respon tikus berupa melompat dan menjilat kaki saat diberi rangsangan panas. Sebanyak 15 ekor tikus dibagi 5 kelompok perlakuan, yaitu kelompok kontrol negatif (CMC), kelompok kontrol positif (dosis asam mefenamat 9mg), dan kelompok ekstrak etanol daun gedi dosis 100 mg/KgBB, 200 mg/KgBB, 300 mg/KgBB. Respon tikus diamati sebelum pemberian bahan uji dan setelah pemberian bahan uji pada menit ke 30, 60, 90, 120. Hasil penelitian menunjukkan kelompok dosis 100 mg/KgBB, 200 mg/KgBB, 300 mg/KgBB menunjukkan aktivitas/respon terhadap induksi lebih baik dibandingkan kelompok kontrol negatif. Uji statistik menggunakan One Way ANOVA dan LSD menunjukan bahwa ekstrak daun gedi yang diberikan pada tikus putih jantan dengan dosis 100 mg/KgBB, 200 mg/KgBB, 300 mg/KgBB memiliki efek analgesik.Kata kunci: Analgesik, Daun Gedi (Abelmoschus manihot L.), Induksi Nyeri Panas

Hubungan Kohesivitas Dengan Kemalasan Sosial Pada Mahasiwa

Tujuan penelitian ini adalah untuk mengetahui hubungan antara kohesivitas dengan kemalasan sosial pada mahasiswa. Pengambilan sampel dalam penelitian ini mengunakan teknik purposive sampling dengan karakteristik sampel berada dalam sebuah kelompok pada matakuliah psikologi dan kearifan lokal dan jumlah partisipan sebanyak 167 mahasiswa. Metode pengumpulan data pada variabel kohesivitas menggunakan skala kohesivitas dan variabel kemalasan sosial menggunakan skala kemalasan sosial. Teknik analisa data menggunakan Spearman rho. Hasil yang diperoleh adalah r = - 0,644 dengan sig. = 0.00 (p < 0,05), yang berarti terdapat hubungan negatif signifikan antara kohesivitas dengan kemalasan sosial pada mahasiswa Fakultas Psikologi Universitas Kristen Satya Wacana

Kenyamanan Visual Gedung Pamer Pusat Seni Dan Kerajinan Kendedes Kabupaten Malang

UMKM daerah sangat tahan banting sebagai USAha penopang dinamika ekonominasional yang semakin menurun. DPRI memfokuskan UMKM dalam bidang arsitektur,kerajinan, dan desain. Kabupaten Malang merupakan salah satu bagian terbesar JawaTimur dengan potensi pariwisata di bidang kerajinan dan kesenian dalam Pusat Senidan Kerajinan Kendedes. Gedung/ ruang pamer karya yang merupakan bagian utamabangunan, dimana aktivitas pengguna bangunan adalah proses melihat dan mengamatihasil seni/ kerajinan. Kebutuhan cahaya baik cahaya alami maupun cahaya buatan padagedung/ ruang pamer cukup tinggi mengingat fungsinya sebagai tempat kerja yangkegiatannya sangat mengandalkan mata. Pemanfaatan cahaya alami ditekankan padasiang hari (SNI-03-2396: 2001), sehingga penggunaan pencahayaan buatan harusdiminimalisir. Akan tetapi cahaya dalam gedung pamer Pusat Seni dan KerajinanKendedes yang terlalu tinggi menimbulkan silau. Keterbatasan wadah pameransemakin menambah kesan silau. Karena itu, diperlukan wadah yang mampumemberikan Kenyamanan visual sesuai kebutuhan melihat, baik aspek teknispencahayaan maupun gedung pamer berdasarkan standar pencahayaan rata-ratasebesar 300 lux (SNI-6197: 2011). Pengelolaan elemen bangunan mampu memberikankenyamanan visual gedung pamer dengan mempertimbangkan kondisi ruang luar,organisasi dan orientasi, sistem tata cahaya (alami/ bukaan dan buatan/ lampu),bentuk/ modifikasi bangunan (sun shading), warna dan material (finishing), danperencanaan interior (jarak/ sudut pandang dan display produk)

Studi Pendinginan Pasif Dalam Bangunan Pendidikan Bahasa Di Kawasan “Kampung Inggris” Pare

“Kampung Inggris” Pare merupakan kampung mandiri dengan USAha di bidang pendidikan sebagai sumber utama penghasilan warga. “Kampung Inggris” Pare merupakan kawasan yang ditujukan pada pengembangan permukiman yang juga dipakai dalam USAha jasa yakni kursus bahasa. Pemilihan objek kajian didasari dengan semakin berkembangnya kawasan “Kampung Inggris” Pare, semakin banyak pula bangunan kelas belajar dibangun. Pembangunan kelas ini bertujuan untuk memaksimalkan jumlah siswa yang masuk. Namun pembangunan ruang-ruang kelas tersebut tidak terencana secara baik sehingga belum memperhatikan sistem pendinginan pasif yang baik sehingga Kenyamanan dalam ruang tidak optimal. Metode penelitian yang digunakan dalam kajian ini adalah metode penelitian deskriptif analitik. Pada pengolahan data digunakan metode evaluatif dengan menghadapkan kriteria-kriteria bidang studi terhadap data eksisting yang ada sehingga mendapatkan nilai positif dan negatif pada objek studi. Nilai tersebut yang akan menjadi acuan dalam menganalisis solusi dari permasalahan yang sesuai korelasi antar variabel yang diteliti, sehingga akan mendapatkan rekomendasi yang sesuai dengan karakteristik tersebut

Fisiologi Daya Adaptasi Kedelai (Glycine Max (L.) Merr.) Terhadap Cekaman Ph Rendah Dengan Al Tinggi

Two AI-tolerant genotypes (KB 44001 and Genjah Jepang) and two AI-sensitive genotypes of soybean (Kedelai Lumut and KB 46015) were subjected to Al concentration (1.50 mM Al with pH 4.0) in hydroculture for 3 weeks; the growth and their physiological responses were identified by measuring the changes of pH media, NO3ˉ /NH4+ uptake, ion absorption and organic acid content in the tissues. The result revealed that Al-tolerant genotypes soybean show a much better growth than the sensitive genotypes. Moreover, the tolerant genotypes showed the different responses to Al stress; they changed the pH media more significantly, accumulated less Al in the roots and accumulated more oxalate acid than the sensitive genotypes. Both the tolerant and sensitive genotypes had similar pattern n in N03ˉ /NH4+ uptake and other cation uptake. The results suggested that tolerance of soybean genotypes to Al toxicity is associated with their ability in the exclusion AI