PRHOLO: 360º Interactive Public Relations

In the globalized world, possessing good products may not be enough to reach potential clients unless creative marketing strategies are well delineated. In this context, public relations are also important when it comes to capture the client’s attention, making the first contact between the clients and the company’s products, while being persuasive enough to make them confident that the company has the right products to fit their needs. Three virtual public relations installations were purposed in this chapter, combining technology with a human like public relations ability, capable of interacting with potential clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively. From one to several Microsoft Kinects were used to develop the three interaction models, which allows tracking and recognition of users’ gestures and positions (heat map), sound sources, voice commands and face and body extraction of the user interacting with the installation.info:eu-repo/semantics/publishedVersio

The Democratization of Finance through the Banking Revolution and Financial Technologies in Brazil

Every nation requires an adequate financial system to support the flow of funds between savers and borrowers, providing a safe and effective payment system. The Brazilian National Financial System (Sistema Financeiro Nacional - SFN) is recognized as one of the backbones of Brazilian development throughout the years, one of the explicit drivers of the ten largest world economies. Interestingly, institutions that established the country\u27s financial system are vulnerable to structural change driven by continuous development created through new ideas, new challenges, and new opportunities

Mobile learning: benefits of augmented reality in geometry teaching

As a consequence of the technological advances and the widespread use of mobile devices to access information and communication in the last decades, mobile learning has become a spontaneous learning model, providing a more flexible and collaborative technology-based learning. Thus, mobile technologies can create new opportunities for enhancing the pupils’ learning experiences. This paper presents the development of a game to assist teaching and learning, aiming to help students acquire knowledge in the field of geometry. The game was intended to develop the following competences in primary school learners (8-10 years): a better visualization of geometric objects on a plane and in space; understanding of the properties of geometric solids; and familiarization with the vocabulary of geometry. Findings show that by using the game, students have improved around 35% the hits of correct responses to the classification and differentiation between edge, vertex and face in 3D solids.This research was supported by the Arts and Humanities Research Council Design Star CDT (AH/L503770/1), the Portuguese Foundation for Science and Technology (FCT) projects LARSyS (UID/EEA/50009/2013) and CIAC-Research Centre for Arts and Communication.info:eu-repo/semantics/publishedVersio

Tourism and technology

Journeys for religious reasons has been occurring along the evolution of humanity, in more recent decades, some of these travels were motivated only by (religious) tourism reasons. The information and communications technologies (ICTs) has had much impact on tourism over time, because information is one of the most important aspects to consider in the tourism sector. ICT can contribute to greater and better dissemination of knowledge about tangible and intangible heritage, while potentiate the acquisition deeper knowledge by the tourist (or local). The sharing and dissemination of the heritage (religious) knowledge in general should nowadays be focus in all kind of users, from residents, to "traditional" tourists, including tourists with accessibility limitations, hearing and/or visual impairments, restricted mobility, etc., and special groups, like senior citizens and kids. In this context, this paper presents a methodological referential for the development of a system (application) that enhances the increase in tourist affective immersion with the displayed heritage and promoting his/her tourist experience, in a personal and spiritual level.info:eu-repo/semantics/publishedVersio