Stories of Community: The First Ten Years of Nike Women\u27s Advertising

This semiotic analysis of early Nike women\u27s advertising explores the evolution of the women\u27s brand from its launch in 1990 through 2000, and includes twenty-seven print campaigns. The semiotic analysis is enhanced by in-depth interviews of the creative team. The study is framed by a single research question. What symbolically ties these ten years of advertising into a cohesive whole and how? Ultimately, three distinct mediated communities emerge. The story behind these communities, expressed semiotically and orally, suggests that the power of this advertising lies in its mediated construction of community life. The resonance of these ads is rooted in the creatives\u27 ability to construct signifiers that reflect the cultural and social experiences of women, with storytelling as the single most binding force across this ten-year period

Experiences met in establishing a school camping program in the city of Medford.

Thesis (M.A.)--Boston Universit

An evaluation of the third grade social studies curriculum in Quincy, Massachusetts

Thesis (Ed.M.)--Boston Universit

Spatial and age-dependent population dynamics model with an additional structure: can there be a unique solution?

A simple age-dependent population dynamics model with an additional structure or physiological variable is presented in its variational formulation. Although the model is well-posed, the closed form solution with space variable is difficult to obtain explicitly, we prove the uniqueness of its solutions using the fundamental Green’s formula. The space variable is taken into account in the extended model with the assumption that the coefficient of diffusivity is unity

Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation

This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus