3 research outputs found
Internationale Markennamen: Die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien
- Author
- A Pecotich
- AA Alashban
- BG vanden Bergh
- BH Schmitt
- BH Schmitt
- C Kohli
- CW Boyd
- D Aaker
- DL Nelson
- F Leclerc
- FC Hong
- J Meyers-Levy
- J Usunier
- JD Herstatt
- JH Greenberg
- JNP Francis
- LX McCusker
- M de Mooij
- N Dawar
- P Riefler
- R Klink
- RA Peterson
- RB Zajonc
- S Hoffmann
- S Latour
- S Müller
- S Zhang
- SH Ang
- SHC Tai
- Stefan Hoffmann
- Stefan Müller
- TM Pavia
- Y Pan
- YY Huang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Markenführung
- Author
- A Astous d’
- A Bierwirth
- A Burkhardt
- A Dammler
- A Deichsel
- A Geigenmüller
- A Gelbert
- A Grüter
- A Haas
- A Hartnagel
- A Lashinsky
- A Liedtke
- A Mattgey
- A Mei-Pochtler
- A Nitschke
- A Reins
- A Ries
- A Sachs
- A Spengel
- A Strebinger
- A Strebinger
- A Töpfer
- A Valtin
- A Wheeler
- A Zednik
- AM Levin
- AR Rao
- AV Muthuskrishan
- B Boad
- B Boad
- B Frank
- B Loken
- B Sander
- B Sponheuer
- B Yoo
- BBDO
- BBDO
- BD Till
- BL Simonin
- BZ Erdogan
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Hadjicharalambous
- C Homburg
- C Kohli
- C Kohli
- C Scholz
- C Scholz
- C Stritzke
- C Tripp
- C Wittke-Kothe
- CC Baughn
- Consumer Behavior Seminar
- CU Binder
- CW Park
- CW Park
- D Arber
- D Dearlove
- D Oelsnitz v.d.
- D Vahs
- D Wentzel
- D Wentzel
- D Wiese
- DA Aaker
- DA Aaker
- DC Smith
- DH Dean
- DM Boush
- DM Boush
- E Gray
- E Küthe
- E Spiekermann
- EM Tauber
- Europäische Kommission
- F Eschenbach
- F Huber
- F Huber
- F Leclerc
- F Murrmann
- F Scharnowski
- F Völckner
- F Völckner
- F Wecker
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FR Kardes
- Frosch
- G Antonides
- G Felser
- G Friederes
- G Hausruckinger
- G Kaufmann
- G Nufer
- G Patriotta
- G Schreyögg
- G Schweiger
- G Specht
- G Zatloukal
- GF Nern
- GS Carpenter
- H Diller
- H Diller
- H Freter
- H Freter
- H Freter
- H Gierl
- H Hätty
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Mühlbacher
- H Sattler
- H Sattler
- H Schlicksupp
- H Schröder
- H Schröder
- H Simon
- H Uggla
- H Wiezorek
- H-D Ruge
- H-J Bierwisch
- H-J Grabias
- HH Bauer
- HH Bauer
- HS Fanderl
- HY Wong
- I Braun
- I Breiter
- I Hillebrandt
- I Lasslop
- I Zirkler
- J Becker
- J Becker
- J Becker
- J Berthel
- J Feldmeth
- J Gromark
- J Höhl-Siebel
- J Kernstock
- J Perrey
- J Pescher
- J Rath
- J Redler
- J Zentes
- J-A Huber
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- JB Romeo
- JD Herstatt
- JD Herstatt
- JH Davidson
- JH Myers
- JR Rossiter
- JR Rossiter
- K Backhaus
- K Backhaus
- K Backhaus
- K Brandmeyer
- K Brockhoff
- K Böll
- K Koeppler
- K Miklis
- K Müller
- K Polyorat
- K Pryor
- K Schaefer
- K Winter
- KL Keller
- L Back
- L Binckebanck
- L Chernatony de
- L Muzellec
- L Percy
- M Bieling
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Büttner
- M Gerkhardt
- M Gotta
- M Haverkamp
- M Healey
- M Horak
- M Hubbard
- M Irmscher
- M Kirchgeorg
- M Knieß
- M Koers
- M Menz
- M Polonsky
- M Reid
- M Roos
- M Stach
- M Welling
- MC Gilly
- MF Wolfinbarger
- MRRD Solomon Ashmore
- MT Ewing
- MW Celsi
- N Andres
- N Baumüller
- N Mahnik
- N Marwick
- N Papadopoulos
- O Belz
- O Holzkämper
- O Klante
- o. V.
- o. V.
- o. V.
- o. V.
- P Hankinson
- P Hehn
- P Kotler
- P Kotler
- P Körfer-Schün
- P Langeslag
- P Ringeisen
- P Steiner
- PH Bloch
- PH Farquhar
- PW Henderson
- R Klanten
- R Kottasz
- R Kreiner
- R Kreuzbauer
- R Kühn
- R Kühn
- R Kühn
- R Kühn
- R Linxweiler
- R Linxweiler
- R Reichwald
- R Riezebos
- R Stock-Homburg
- R Stock-Homburg
- R Walker
- RHG Großklaus
- S Barrow
- S Brandt
- S Brown
- S Czellar
- S Dittrich
- S Doyle
- S Ertel
- S Henkel
- S Henkel
- S Kircher
- S Kircher
- S Kircher
- S Laforet
- S Laforet
- S Laforet
- S Latour
- S Lebrenz
- S Müller
- S Nowlis
- S Reinecke
- S Zeplin
- SB Walchi
- Schweizerischer Bundesrat
- SM Davis
- SU Klug
- T Ambler
- T Andresen
- T Andresen
- T Jenner
- T Jenner
- T Langner
- T Lauer
- T Levermann
- T Raabe
- T Rudolph
- T Tomczak
- T Tomczak
- T Tomczak
- TG Cummings
- TJ Larkin
- TO Brexendorf
- TO Brexendorf
- TR Knudsen
- trendence
- U Günther
- U Johannsen
- U Koppelmann
- U Raffelt
- U Wölfer
- V Spinnarke
- W Diez
- W Giehl
- W Hars
- W Hartmann
- W Irrgang
- W Kroeber-Riel
- W Kroeber-Riel
- W Mayerhofer
- W Pepels
- W Schiller
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Markencontrolling
- Author
- A Chaudhuri
- A Herrmann
- A Hölscher
- A Illek
- A Kuß
- A Meyer
- A Schimansky
- A Wilson
- AG Greenwald
- AG Woodside
- AG Woodside
- B Erichson
- B Loken
- B Zou
- BBDO
- BC Tietje
- BT Venable
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Blümelhuber
- C Homburg
- C Homburg
- C Joiner
- C Kriegbaum
- CJ Fombrun
- CJ Fombrun
- CU Binder
- CW Park
- D Ahlert
- D Jansen
- D Maison
- DA Aaker
- DA Aaker
- DD Gremler
- E Noelle-Neumann
- EF Salcher
- F Hieronimus
- F-R Esch
- F-R Esch
- F-R Esch
- FF Brunel
- FF Reichheld
- FF Reichheld
- G Brown
- G Davies
- G Haedrich
- G Kepper
- G Salinas
- G Salinas
- G Weber
- G Werner
- G Zaltman
- G Zaltman
- GF Molinari
- GL Urban
- GR Henderson
- GR Henderson
- GS Day
- H Böhler
- H Freter
- H Kötting
- H Meffert
- H Meffert
- H Nolte
- H Sattler
- H Sattler
- H Sattler
- H Sattler
- H Sattler
- H Steffenhagen
- H-D Ruge
- HH Bauer
- HK Kim
- HS Fanderl
- HS Krishnan
- J Bortz
- J Bortz
- J Drengner
- J Hair
- J Hofmeyer
- J Jacoby
- J Kernstock
- J Perrey
- J Weber
- J Weber
- J Weber
- JD Herstatt
- JE Davidson
- JE Escalas
- JL Aaker
- JL Aaker
- JN Axelrod
- JN Nommensen
- JT Plummer
- JW Keon
- JW Newman
- K Backhaus
- K Backhaus
- K Brockhoff
- K Grunert
- K Krippendorff
- K Schnabel
- K-H Maul
- K-H Maul
- K-P Wiedmann
- KG Grunert
- KG Musiol
- KL Keller
- KL Keller
- KL Keller
- L Berry
- L Cian
- L Gigengack
- L Moutinho
- LV Rosenstiel
- M Alt
- M Fromm
- M Günther
- M Haire
- M Hüttner
- M Irmscher
- M Lingenfelder
- M Meyer
- M Scarabis
- M Seiwert
- N Drees
- N Stucky
- N Stucky
- O Hupp
- O Koll
- P Geus
- P Hammann
- P Kenning
- P Kotler
- P Mayring
- P Sauermann
- P Sauermann
- PE Green
- PE Green
- PH Farquhar
- R Algesheimer
- R Batra
- R Decker
- R Linxweiler
- RH Fazio
- RH Kolbe
- RI Allison
- RS Kaplan
- S Ayden
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Douven
- S Högl
- S Högl
- S Jansen
- S Lamnek
- S Lamnek
- S Reinecke
- S Ruf
- S Schumann
- SM Fournier
- SM Fournier
- T Andresen
- T Herp
- T Langner
- T Otter
- T Roeb
- T Schätzle
- T Teichert
- TJ Reynolds
- TJ Reynolds
- TL Keiningham
- U Herbst
- U Herbst
- U Munzinger
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- W Gordon
- WO Bearden
- Y Delgadillo
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study