Effects of Creativity and Innovation on the Entrepreneurial Performance of the Family Business With Special Reference to Banking Sector

Purpose: The purpose of the study is to examine the roles of the innovation and the creativity in order to improve the performance of the entrepreneur. Along with this the performance of the entrepreneur and its adverse effect on the position of the family business of the company in different market are discussed.   Theoretical framework: The theoretical framework of the study includes the various studies conducted by various researchers in the Entrepreneurial Performance in the family business with regarding to Banking sector.   Design/methodology/approach- In this research article the researcher selects the secondary qualitative data collection method. With the help of secondary qualitative data collection method, the researcher can be able to collect the data from the existing information that are provided in the existing articles.   Findings: The major findings of the study is that with the help of innovation and creativity, the production level of the organization is  improved and along with the employee engagement in the internal work sector of the organization also becomes better after adopting innovation and creativity. And also there is a positive effect of business performance of entrepreneurs in the market position of family business.   Research, Practical and Social implications: The main objectives of this study are to analyze the influencing effect of innovation and creativity on entrepreneurship and to highlight all the changes that are observed in an organization after including creativity and innovation. Moreover, this study also aims to estimate the adverse effect of the performance of the entrepreneur on the family business in the current scenario.   Originality/value: The value of the study is that it provides more insights to the emerging budding entrepreneurs to do family business in an efficient and most effective manner