13 research outputs found

    Pengaruh Kualitas Layanan dan Relationship Marketing terhadap Loyalitas Nasabah pada Bank Jatim Cabang Perak Surabaya

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    This research talked about client loyalty in the East Java Bank of Perak Branch,Surabaya. This research was focused on the enhancement of client loyalty based on theservice quality, and relationship marketing. From the testing results on the model in thisresearch, by using random sampling, structural equation model (SEM) analysis, and theassistance of software Amos 20, on 100 respondents, it able to explain the correlationbetween service quality and relationship marketing on the client loyalty in the East JavaBank of Perak Branch, Surabaya. Results of research showed that 1) Service qualitysignificantly affects the Relationship Marketing. 2) Service quality significantly affects theclient loyalty. 3) Relationship Marketing of the East Java Bank of Perak Branch, Surabaya,significantly affects the client loyalty. 4) Service quality significantly affects the clientloyalty, indirectly through the relationship marketing of the East Java Bank of PerakBranch, Surabaya.In this research, it was found the Determination Coefficient (R²) of 0.591, this case showsthat, with the maximal service, and the good relationship marketing between the bank andthe clients will encourage the client loyalty increase of 59.1%

    Healthy lifestyle determines the purchase of a bicycle in Indonesia

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    Purpose: This research was conducted to seek clarity, and find the right solution to answer the problem of why product sales declined while the promotion strategy was carried out intensively. Design/methodology/approach: A sample of 399 respondents was taken proportionally from users of 4 types of polygon bicycles in Indonesia. The sampling method uses proportional random sampling, and the criteria for respondents are bicycle users who are at least 15 years old. The structural equation model used WarpPLS. Findings: The proposed model shows that a healthy lifestyle is the main determinant of consumers in deciding to buy a bicycle. It can also prove that the product attribute as a moderating variable and make a positive contribution to the purchase decision. Practical Implications: Companies should be more inclined to build brand popularity to enhance brand image, so it becomes a reason for consumers to choose. A healthy lifestyle is the main determinant of consumers in deciding to buy a bicycle in Indonesia. Bike to work activities will have a positive impact on reducing air pollution, and improving public health. Originality/value: The new idea proposed is the use of product attributes as moderator variables, and activity, interest, opinion as indicators of a healthy lifestyle. Product attribute is one that consumers consider in deciding to purchase a bicycle.peer-reviewe

    De feudis commentatio tripartita

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    P. [749] amb marc. tip.Sign.: A-B8 C4, A-Z8, Aa-Aaa8Port. amb marc. tip. xil.Algunes capll. orn.ÍndexConté: (segons port.) Disputatio de iure feudali -- Commentarius in vsus feudorum -- Dictionarium verborum feudalium

    THE OXALIC ACID TEST FOR INDOL

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    Tacitus, academic politics, and regicide in the reign of Charles I: The tragedy of Dr. Isaac Dorislaus

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