Den ideelle leder: Resultatorienteret analytiker eller empatisk kommunikator?

Den ideelle leder. How is the ideal leader constructed in the Danish corporate sector? Is it the result-oriented and dynamic analyst or the empathic and collaborative communicator who is in demand? Both types exist, but the analysis of management job ads from the Danish job databases, Stepstone and Job Index, indicates that the first type is more in demand among Danish businesses than the second one (Holmgreen, manuscript). Taking the starting point in framing (Evans & Green 2006; Fillmore 1982; Kövecses 2006; Lakoff 1987, 1996), the article analyses a corpus of Danish job ads, uncovering how leaders and leadership are constructed discursively, how this construction is conceptually rooted in culturally contingent frames of the competent leader (cf. Dickson et al. 2012), and not least how this construction may influence recruitment to management positions in the Danish business sector.&nbsp

Den ideelle leder: Resultatorienteret analytiker eller empatisk kommunikator?

Den ideelle leder. How is the ideal leader constructed in the Danish corporate sector? Is it the result-oriented and dynamic analyst or the empathic and collaborative communicator who is in demand? Both types exist, but the analysis of management job ads from the Danish job databases, Stepstone and Job Index, indicates that the first type is more in demand among Danish businesses than the second one (Holmgreen, manuscript). Taking the starting point in framing (Evans & Green 2006; Fillmore 1982; Kövecses 2006; Lakoff 1987, 1996), the article analyses a corpus of Danish job ads, uncovering how leaders and leadership are constructed discursively, how this construction is conceptually rooted in culturally contingent frames of the competent leader (cf. Dickson et al. 2012), and not least how this construction may influence recruitment to management positions in the Danish business sector.&nbsp

Critical Discourse Analysis of Media Texts

El volumen presenta una panorámica del Análisis Crítico del Discurso de los textos mediáticos. El Análisis Crítico del Discurso es un modelo que parte de la Lingüística Crítica, basada a su vez en la Gramática Funcional de M. A. K. Halliday. En el volumen se resumen los principales enfoques de esta teoría. El volumen está compuesto de diversos artículos en los que se analizan diferentes casos concretos de los discursos de los medios de comunicación de masas (discurso informativo, discurso publicitario, discurso televisivo y discurso fílmico)The volume presents an overview of Critical Discourse Analysis of media texts. Critical Discourse Analysis is a framework departing from Critical Linguistics, which is based, in turn, on Functional Grammar as developed by M. A. K. Halliday. In this volume several approaches to Critical Discourse Analysis are summed up. In addition, the volume is composed by several papers where diverse concrete cases of media discourses are analysed (news discourse, advertisement discourse, television discourse and filmic discourse