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1 research outputs found
A Study on the Changes of Customer Loyalty by Consumption Value and Types of Apology Messages When Customer Experiences Demotion in Loyalty Program
Author
Babin Barry J.
Bellenger D. N
+28Β more
Dowling Grahame R
Hirschman Elizbeth C
Ho Teck H.
Hui Michael K
Kim Byung-Do
Kivetz Ran
Kopalle Praveen K
Lewis Michael
Lui Yuping
Magui Anne W
Nako Steven M
O'Brein B
Tauber Edward M
Wagner Tillmann
Wangenheim Florian v
Zaichkowsky
Zeithaml Valarie A
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Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
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