14 research outputs found

    The Study of Conditions for the Establishment of the Athletic Club in Lipník nad Bečvou

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    V této bakalářské práci je řešeno téma podmínek pro založení atletického klubu určený dětem i veřejnosti. V analýze jsou zjišťovány a rozepsány podmínky pro založení, atletického klubu jak z hlediska materiálního a technického zázemí, tak z hlediska podpory města, možnosti trénování a spolupráce s místním fotbalovým klubem. Součástí práce je navrhnout postup kroků důležitých před založením atletického klubu v tomto městě.In this thesis topic is dealt with conditions for the establishment of the athletic club dedicated to children and the public. The analysis identified and itemized conditions for the establishment, athletic club in terms of both material and technical, and in terms of the support center, training possibilities and cooperation with the local football club. Part of this work is to propose a process of important steps before the founding of the athletic club in this city.

    Company Image Building through Social Media on the B2B Market

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    Import 26/06/2013Tématem diplomové práce je Budování image firmy prostřednictvím sociálních sítí na B2B trhu. Na základě rozsáhle analýzy, která obsahuje analýzu zákazníků, síťového okolí, konkurence a měřících a monitorovacích nástrojů, je vytvořena počáteční strategie, která vytvoří identitu firmy na sociálních sítích.Theme of the diploma thesis is Company image building through social media on the B2B market. Based on the extensive research, which contains analysis of customers, analysis of network surroundings, analysis of competitors and analysis of measuring and monitoring tools will be formed company identity on the social media.116 - Katedra marketingu a obchodudobř

    Pilots psychophysiological condition assesment

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    Due to increasing safety standards in air transport, the emphasis is put on human factors in this domain. Thisregards especially the improvement of piloting precision during flight training and the elimination of internal andexternal influences with negative effect on pilots. This paper is focused on evaluation of pilot’s psychophysiologicalstate during flight training on a simulator and in an aircraft and also on pilot’s reaction on transfer from analogueto digital visual presentation of avionic data. The best indicator for evaluating human’s psychophysiologicalcondition could be a heart rate because of its descriptive activity of human heart and its psychophysiologicalcharacter based on sympathovagal balance of autonomic nervous system. In this paper heart rate frequencyis measured by FlexiGuard biotelemetry mobile device and by a Garmin c chest belt. This paper is orientedtowards description and comparison of the most common methods for physiological parameters assessment, i.e.time and frequency domain analysis and non-parametric methods analysis. The paper also describes a wavelettransform. The results show that not every parameter resulting from each analysis could be a good indicatordescribing pilot’s stress. Results also show which parameters might work as good indicators of pilot’s stress– those are LF/HF ratio and parameters measured by wavelet transform. Best way to define pilot’s stress onsimulators in real time indicates to be wavelet

    Decoding the historical tale: COVID-19 impact on haematological malignancy patients-EPICOVIDEHA insights from 2020 to 2022

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    The COVID-19 pandemic heightened risks for individuals with hematological malignancies due to compromised immune systems, leading to more severe outcomes and increased mortality. While interventions like vaccines, targeted antivirals, and monoclonal antibodies have been effective for the general population, their benefits for these patients may not be as pronounced.Peer reviewe

    PPC reklama jako nástroj propagace pro firmu Hypergen, s.r.o.

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    Aim of this bachelor thesis is to review promotion possibilities for the web pages of the company Hypergen, s.r.o. through the evaluation of the effectiveness of cer-tain methods in PPC advertising systems. In this thesis the effectiveness of proposed procedures was reviewed. These procedures specifically deal with performance comparison of certain types of campaigns, whether the presence of the brand name in an ad have a positive effect on their performance and a performance comparison of targeting. An experimental method on eight advertising campaigns was used to achieve the results. Based on results recommendations are made in the end of the thesis

    Analysis of Online Pet Stores

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    Import 29/09/2010Tématem mé bakalářské práce je analýza online obchodů s chovatelskými potřebami a krmivy. V analýze budu zkoumat názory, spokojenost zákazníků a jejich postoje vůči této formě nakupování. Práce bude řešena především primárním výzkumem. Na základě marketingového výzkumu navrhnu doporučení, která by měla pomoct ke zlepšení současné situace.Theme of my baccalaureate work is Analysis of Online Pet Stores. I’m trying to analyze customer’s opinions, attitudes and satisfaction with provided services. The work will be solved especially by primary research. I believe my findings and recommendations will be useful and will even improve current situation concerning discontent and distrust in on-line shopping.116 - Katedra marketingu a obchoduvýborn

    Family education and free time

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    Bachelor's thesis ?Family education and leisure time? is focused on leisure time of preschool children in context of family education. The theoretical part handle essential description of preschool child, importance of family and its function and education. Thinks of leisure time from perspective of educational action. The practical part is searching by questionnaire how each family members participate in education. And it shows what activities are offered to preschool child in its leisure time
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