Inter-individual differences in attitude content:Cognition, affect, and attitudes

In this chapter, we describe and integrate advances in the study of inter-individual differences in attitude content. Research within this area has addressed how people differ in the extent to which their attitudes are primarily guided by the favorability of their cognitive and affective responses. We begin by describing work that prompted researchers to address this topic and how these individual differences have been measured. We then highlight the implications of individual differences in cognitive and affective content in relation to attitude formation, attitude change, attitude strength, and how individuals perceive and evaluate people, groups, and other attitude objects. Taken together, these lines of research lend support to the argument that people differ in their use of cognitive and affective information as bases for attitudes. We conclude the chapter by addressing new questions that we believe will stimulate further interest in the topic.</p

Look Black in Anger: The role of implicit prejudice in the categorization and perceived emotional intensity of racially ambiguous faces

Research has demonstrated that individuals high in implicit prejudice are more likely to classify a racially ambiguous angry face as Black compared to individuals low in implicit prejudice (Hugenberg & Bodenhausen, 2004). The current study sought to replicate and extend this finding by examining whether the same expression of anger on a racially ambiguous face is perceived to be differentially intense when the face is judged to be Black or White. White participants viewed racially ambiguous, White, and Black faces displaying angry, neutral, or happy emotions. Participants’ task was to identify the race, emotion, and intensity of emotion display. The results revealed that participants high in implicit prejudice reported significantly more of the racially ambiguous angry faces as Black compared to participants low in implicit prejudice. Further, participants high in implicit prejudice reported the intensity of the racially ambiguous angry emotion as greater when the same face had been categorized as Black compared to White. The results suggest that implicit prejudice is not only associated with the racial categorization of an ambiguous face but also the perceived intensity of the emotion displayed

The attitudes of medical professionals toward children and children at risk of separation from parents in Eastern Europe

This article reports the findings of a multi-country study of medical professionals' perceptions and evaluations of children. The primary aim of the study was to establish the perceptions medical professionals working in three Eastern European countries (Romania, Bulgaria, Moldova) hold toward children identified as “typical”, “at-risk” and “with disability”. A second aim was to explore the existence of country-level differences in medical professionals' perceptions of children. The third aim was to examine the pattern of associations between attitudes toward children and a change in use of institutional care to family and community-based alternatives. Over 800 respondents provided survey responses using paper-based and online returns. Findings indicated that positive affect toward children was associated with the favourability of attributes generated about “typical” children. In contrast, positive affect toward children was associated with less favourability toward at-risk children. Attribute favourability ratings generated for at-risk children were positively associated with attributes generated for children with disability. Differences were identified between respondents working across the three countries. No association was identified between attitudes toward children and endorsement of a statement supportive of de-institutionalisation as part of child protection reforms. These findings illuminate how children are conceptualised and understood by a group of medical professionals who hold considerable sway over decisions and recommendations about their relative risk and vulnerability

Powerful men on top: Stereotypes interact with metaphors in social categorizations

We examined whether people can simultaneously apply 2 cognitive strategies in social categorizations. Specifically, we tested whether stereotypes concerning social power of gender categories interact with metaphoric power-space links. Based on the conceptual blending perspective suggesting that semantically consistent concepts acquire each other's properties, we predicted the following: Given that stereotypes create expectations linking gender with power, and metaphorically power is linked with vertical space, the conceptual blend of gender-power-space would invoke representations of male targets at the top vertical position when categorizing them as powerful, while female targets at the bottom when categorizing them as powerless. Across 6 studies, we show that the concept of gender is simulated spatially when people attribute power to male, but not female, targets. The predicted power-gender blending involved simulations of men judged as powerful when presented in upper location as opposed to women judged as powerful in upper location and men judged as powerful in lower location. Our hypothesis was further corroborated using pupillometry to assess preconscious processing, whereby stereotypically inconsistent orientations of gender and power evoked pupillary markers indicative of surprise. Our studies suggest that gender-power stereotypic expectations interact with the power-space metaphor in social categorization

The role of Need for Affect and Need for Cognition in self-evaluation

The primary aim of this study was to investigate whether individual differences in affective and cognitive orientation predict the relative importance of warmth-related and competence-related traits in self-evaluation. 99 participants (85 females) completed the Need for Affect and Need for Cognition scales. Later, participants rated the extent to which warmth- and competence-related traits described their own personality. In line with our hypotheses, affective people expressed more positive evaluations of warmth traits and more negative evaluations of cold traits relative to cognitive people, who expressed more positive evaluations of competence traits and more negative evaluations of incompetence traits. This differentiation has implications for self-evaluation processes and individual differences in affective and cognitive orientation

A conducive environment? The role of need support in the higher education workplace and its effect on academics' experiences of research assessment in the UK

Little is known about how researchers in higher education institutions (HEIs) experience and respond to support received from their departments. The present study investigated how support for researchers' autonomy (choice and self‐expression), relatedness (through connections with colleagues) and competence (feeling effective in one's work) influenced their attitudes towards an external assessment of research. To do so, we surveyed 598 academics from four HEIs in the UK about their attitudes towards one such external assessment: the Research Excellence Framework (REF), a nationwide assessment of research quality and the subject of debate about research evaluation. Our findings, drawing on self‐determination theory, show that departments can shape responses to the REF: individuals whose psychological needs were supported by their academic departments held more positive, and less negative, attitudes towards the REF. This occurred both directly and indirectly through researchers' recognition that the REF had a more positive influence on their research activities and outputs

On feeling torn about one's sexuality: the effects of explicit-implicit sexual orientation ambivalence

Three studies offer novel evidence addressing the consequences of explicit–implicit sexual orientation (SO) ambivalence. In Study 1, self-identified straight females completed explicit and implicit measures of SO. The results revealed that participants with greater SO ambivalence took longer responding to explicit questions about their sexual preferences, an effect moderated by the direction of ambivalence. Study 2 replicated this effect using a different paradigm. Study 3 included self-identified straight and gay female and male participants; participants completed explicit and implicit measures of SO, plus measures of self-esteem and affect regarding their SO. Among straight participants, the response time results replicated the findings of Studies 1 and 2. Among gay participants, trends suggested that SO ambivalence influenced time spent deliberating on explicit questions relevant to sexuality, but in a different way. Furthermore, the amount and direction of SO ambivalence was related to self-esteem

How do people conceptualise mindfulness?

While the concept of mindfulness is ubiquitous, its meaning is ambiguous, with limited knowledge about how it is understood by the general public. Understanding how laypeople perceive mindfulness and mindful people is vital, as it will impact how people interpret and act upon information about mindfulness and mindfulness practices. Study 1 participants evaluated the term mindfulness positively, while Study 2 participants perceived a mindful target positively and as strongly endorsing self-transcendence values (e.g. equality). Study 3 participants learned about an unknown target who was mindful or not. The mindful target was evaluated more positively than the less-mindful target and seen as endorsing different values. Most effects in Studies 1–3 were stronger among more mindful participants. Study 4 assessed visual representations of mindful and less-mindful faces. Visual representations of a mindful face were judged by naive raters as more likeable, possessing higher self-transcendence values and performing more moral behaviours compared with a less-mindful face. The results suggest that how people interpret mindfulness has important consequences and can be used to guide how mindfulness is implemented in response to global challenges

The Progressive Values Scale: assessing the ideological schism on the Left

Progressivism has increasingly challenged traditional liberalism as the dominant influence within left-wing ideology. Across four studies, we developed a measure – the Progressive Values Scale (PVS) – that characterizes distinctly progressive values within the left-wing. In Study 1, left-wing participants evaluated divisive issues, with four scale factors emerging. In Study 2, we confirmed this factor structure and included a battery of personality and values measures to explore individual differences among those who maintain a progressive worldview. In Study 3, we achieved final confirmation of the factor structure and validated the ability of the PVS to assess a distinctly progressive perspective, insofar as progressives generated prototypical faces for Liberals and Conservatives that were markedly distinct from those generated by traditional liberals. In Study 4, we distinguished the PVS from measures of left-wing authoritarianism and demonstrated that it is a better predictor of progressive political preferences and social judgements

Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion

The present study investigates the neural pathways underlying individual susceptibility to affective or cognitive information in persuasive communication, also known as the structural matching effect. Expanding on the presumed involvement of the ventromedial prefrontal cortex (vMPFC) in persuasion, we hypothesized that the vMPFC contributes to the evaluation of persuasive information depending on its match with the recipient’s affective or cognitive predominance. During functional magnetic resonance imaging, 30 participants evaluated 10 consumable products presented with both affective and cognitive persuasive messages. All participants were characterized on a continuum regarding their personal orientation in terms of individual differences in need for affect (NFA) and need for cognition (NFC). The results showed that the vMPFC, posterior cingulate cortex, and cerebellum are more strongly activated when the persuasive message content, either affective or cognitive, matched the recipient’s individual affective or cognitive orientation. Interestingly, this effect in the vMPFC was found specifically when participants evaluated the products presented by the persuasive messages, whereas the correlation in the posterior cingulate cortex and cerebellum activity was detected when reading the messages. These results confirm the hypothesis that the vMPFC plays a role in subjectively weighting persuasive message content depending on individual differences in affective and cognitive orientation. Such a structural matching effect might involve the vMPFC particularly during explicit expressions of subjective valuations. These novel findings also further develop the conceptualisation of the role of the vMPFC in self-related processing