Pengaruh Brand Image, Brand trust Dan Brand Awareness Terhadap Keputusan Pembelian Dettol Hand Sanitizer

Abstract This study aims to analyze the effect of Brand Image, Brand Trust, and Brand Awareness on Purchase Decisions. The research was conducted online by distributing questionnaires via google forms to 85 respondents. Based on the results of the research that has been done, it shows that simultaneously the independent variables (Brand Image, Brand Trust, and Brand Awareness) have a significant effect on the dependent variable (Purchase Decision). Meanwhile, based on the partial test results, the Brand Image, Brand Trust, and Brand Awareness variables have a significant effect on the Dettol Hand Sanitizer Purchase Decision.Dettol descriptively, respondents know the brand image of Dettol hand sanitizer well, respondents also know Dettol brand hand sanitizer well, and respondents know Dettol hand sanitizer brand awareness well, and respondents also know the decision to purchase Dettol brand hand sanitizer products well Keywords: Brand Image, Brand Trust, Brand Awareness, Purchasing Decisio

STRATEGI PENGELOLAAN LANSKAP RUANG TERBUKA BIRU DI DAERAH ALIRAN SUNGAI CILIWUNG

The cases occurred in several major cities in the watershed, surface of water bodies, the blue open space (RTB) faced significant disruption. This is caused by changes and reclamation. Consequently, it impacted on water crisis. The objectives of researches: (1) to analyze RTB spatial temporal change in Ciliwung watershed from 1978, 1995, and 2010, (2) to develop strategies management of RTB in Ciliwung watershed. The research used remote sensing methods with the supervised classification. Changes in land cover used Landsat MSS in 1978, Landsat TM 1995 and Landsat ETM + 2010. Strengthen Weaknes Opportunities Threats (SWOT) analysis was used to formulate management strategies in Ciliwung RTB. The results of the spatial analysis showed significant changes when RTB area in 1978-1995 shrinks approximately 27.62 ha (0.07%) and 1995 to 2010 declines approximately 66.01 ha (0.17%). The change directions are dominated by changes RTB into settlements with an area of 114.79 ha (16.96%). RTB management strategies regulations for property developers, the socialization of the important role of RTB, the compliting of RTB infrastructure, and the create a management plan of RTB with the reward and punishment mechanisms for the community

In vitro and In vivo micrografting of santalum album shoot tips

AbstractObjectiveTo investigate capacity of Hyptis suaveolens (H. suaveolens) methanol extract as an antioxidant to protect against carbon tetrachloride (CCl4)-induced oxidative stress, hepatotoxicity in Albino Wistar rats and cytoprotective effect of hydrogen peroxide (H2O2) induced cell death in HepG2 cell line.MethodsTwo different doses of methanol extract of H. suaveolens were evaluated for the hepatoprotective activity against carbon tetrachloride (CCl4) induced hepatotoxicity in rats. Animals in Group I: served as control, group II: H. suaveolens (100 mL/kg b.w), group III: H. suaveolens (50 mL/kg b.w) + CCl4 (1 mg/kg), group IV: H. suaveolens (100 mL/kg b.w) + CCl4 (1 mL/kg) and group V: CCl4 (1 mL/kg). Histopathologic changes of liver were also evaluated. Cytotoxicity was also determined by 3, (4,5-dimethylthiazol-2-yl)2,5-diphenyl-tetrazolium bromide (MTT) assay.ResultsOral sigle dose treatment of CCl4 produced a marked elevation in the serum levels of aspartate transaminase (AST), alanine transaminase (ALT), alkaline phosphatase (ALP) and Lactate dehydrogenase (LDH). Histopathological analysis of the liver of CCl4-induced rats revealed marked liver cell necrosis with inflammatory collections that were conformed to increase in the levels of SOD, GSH, GST, GR and LPO. Treatment with H2O2 significantly induced death of HepG2 cell. Pretreatment with H. suaveolens methanol extract inhibited or attenuated H2O2 induced cytotoxicity.ConclusionsThis study shows that H. suaveolens methanol extract can be proposed to protect the liver against CCl4-induced oxidative damage in rats and protect the cells against H2O2-induced oxidative damage in HepG2 cells. The hepatoprotective and cytoprotective effects might be correlated with its antioxidant and free radical scavenger effects

SISTEM INFORMASI GEOGRAFIS SEBARAN KEKRITISAN LAHAN DI KABUPATEN KUDUS

Abstrak Pengelolaan lahan harus sesuai dengan kemampuan lahan agar tidak menurunkan produktivitas lahan dengan salah satu jalan perencanaan penggunaan lahan yang sesuai dengan kemampuannya. Lahan merupakan sumber daya yang sangat penting untuk memenuhi segala kebutuhan hidup, sehingga dalam penggunaan lahan sering tidak memperhatikan kelestariannya terutama pada lahan-lahan yang mempunyai keterbatasan, baik keterbatasan fisik maupun kimia. Lahan kritis adalah kondisi lahan yang terjadi karena tidak sesuainya kemampuan lahan dengan penggunaan lahannya, sehingga mengakibatkan kerusakan lahan secara fisik, khemis, maupun biologis. Untuk menanggulangi adanya lahan kritis perlu dilakukan rehabilitasi lahan. Penelitian ini bertujuan untuk memetakan dan menginventarisasi lahan di kawasan Muria khususnya di Kabupaten Kudus berbasis aplikasi sistim informasi geografis (SIG). Kata kunci: model, pemetaan, spasial, tempora

Bahan Ajar Membaca Kritis-kreatif untuk Siswa SMP

Abstract: Critical-creative reading activity in junior high school has been facing a difficulty of effectiveness material unavailability. It has drives a research development to produce critical-creative reading material for junior high school student. Generally, this research aimed to produce critical-creative reading material for junior high school student. For instance, this research aimed (1) to produce critical-crative reading material for junior high scholar which forms into a book, and (2) to learn about the effectiveness of this material to increase student’s critical-creative reading. This research used Educational Research and Development (R & D) model as a research approachment. Furthermore, this research has been taken seven steps and consisted into three, (1) product planning and development, (2) product testing which include experts and practitioners test, product revision, and product test itself, and (3) product finishing. Finally, the result from experts and practitioners had concluded that the content of this product is proper to use as a critical-creative reading material. Last but not least, the field test had shown the effectiveness of this product.Key Words: material, critical-creative readingAbstrak: Pelaksanaan pembelajaran membaca kritis-kreatif di SMP terkendala oleh tidak tersedianya bahan ajar yang efektif. Hal tersebut mendorong dilakukannya penelitian pengembangan bahan ajar membaca kritis-kreatif untuk siswa SMP. Secara umum, penelitian ini bertujuan menghasil­kan bahan ajar membaca kritis-kreatif untuk siswa SMP. Secara khusus, penelitian ini bertujuan (1) menghasilkan bahan ajar membaca kritis-kreatif untuk siswa SMP yang dikemas dalam bentuk buku, dan (2) mengkaji keefektifan bahan ajar tersebut untuk meningkatkan kemampuan membaca kritis-kreatif siswa. Pendekatan yang digunakan mengacu pada model Educational Research and Deve­lopment (R & D) dengan mengambil tujuh langkah yang terbagi dalam tiga tahap, yaitu (1) ta­hap perencanaan dan pengem­bangan produk mencakup langkah pengumpulan infor­masi, perencanaan produk, pe­ngembangan produk awal, (2) tahap pengujian pro­duk mencakup langkah uji ah­li dan praktisi, revisi produk, dan uji produk, dan (3) tahap penyempurnaan pro­duk mencakup langkah penyempurnaan produk akhir. Hasil uji ahli dan praktisi menyatakan produk tersebut layak digu­nakan sebagai bahan ajar membaca kritis-kreatif untuk siswa SMP kelas VIII baik dari segi isi, penyajian, dan kegrafikaannya. Hasil uji lapangan menyatakan produk tersebut sangat efektif untuk mening­katkan kemampuan membaca kritis-kreatif siswa.Kata kunci: bahan ajar, membaca kritis-kreati

Analisis Karakteristik Pekarangan dalam Mendukung Penganekaragaman Pangan Keluarga di Kabupaten Bogor

Pekarangan is a type of traditional Indonesian home gardens that utilize the land around the house with the status and clear boundaries. Pekarangan in rural areas have high agrobiodiversity, good agroecosystem and should be optimized as an area to meet the needs of daily life, especially to support the diversification of food consumption of the household. Therefore, the purpose of this study is to analyze the ecology characteristics of pekarangan to support food consumption diversification of the household. The study was conducted in Bogor Regency, which located in altitudes at 165 – 460 m height with high level of urbanization, from December 2013 to June 2014. Diversity of food in pekarangan, specially the crops and livestocks, is the focus of this research. The results of the study showed that the most common crops in Bogor Regency are vegetables, fruits, and spices plants. Analysis of plant diversity index showed that the pekarangan in Bogor Regency has a diversity in the mid category (1.95) with the dominance of seasonal crops. Diversification of food in pekarangan can be done by optimizing the existing area, utilization of all zoning for the cultivation of diverse functions crops and livestock. For diversification of food consumption, the owner should use different types of food, as well as considering the crop calendar to a wide variety of food that can be consumed on a daily basis. Therefore, it's necessary to educate the housewives about the potency of diversification crops in pekarangan for consumption, strong motivation and assistance from the government, as well as optimizing the role of KWT group to optimize the role of pekarangan for the diversification of food

Biomarker discovery and redundancy reduction towards classification using a multi-factorial MALDI-TOF MS T2DM mouse model dataset

Diabetes like many diseases and biological processes is not mono-causal. On the one hand multifactorial studies with complex experimental design are required for its comprehensive analysis. On the other hand, the data from these studies often include a substantial amount of redundancy such as proteins that are typically represented by a multitude of peptides. Coping simultaneously with both complexities (experimental and technological) makes data analysis a challenge for Bioinformatics

New Vesicovaginal Fistula Formation in a Rabbit Model

Objective: To create an animal model of vesicovaginal fistula as a modality to develop therapy. Material and Methods: This study was an preliminary experimental study to create new fistula vesicovaginal formation in a rabbit model. Six female New Zealand white rabbits of Stem Cell Research and Development Center of Universitas Airlangga were used in this study and were divided into 3 groups in which there were 2 rabbits in each group. Vesicovaginal fistula formation was performed through laparotomy surgery. After the abdomen is opened, the Nasogastric tube is inserted vaginally into the anterior vaginal wall. The incision is made on the anterior vaginal wall and the posterior wall of the bladder. The Nasogastric tube that comes out of the vagina is inserted into the bladder incision to maintain the formation of vesicovaginal fistula. Both mucosal walls are sutured and tested to determine if there is any leak. Evaluation the model of vesicovaginal fistula was carried out 3 weeks postoperatively according the group. Result: Four out of six rabbits have formed vesicovaginal fistulas, which are from groups two and three. There are no complications during the treatment period until termination Conclusion: Rabbits have the potential to become experimental animals for the vesicovaginal fistula model. The best time to release a nasogastric tube to maintain a fistula is 2 weeks

Adaptation to acetaminophen exposure elicits major changes in expression and distribution of the hepatic proteome.

Acetaminophen overdose is the leading cause of acute liver failure. One dose of 10-15 g causes severe liver damage in humans, whereas repeated exposure to acetaminophen in humans and animal models results in autoprotection. Insight of this process is limited to select proteins implicated in acetaminophen toxicity and cellular defence. Here we investigate hepatic adaptation to acetaminophen toxicity from a whole proteome perspective, using quantitative mass spectrometry. In a rat model, we show the response to acetaminophen involves the expression of 30% of all proteins detected in the liver. Genetic ablation of a master regulator of cellular defence, NFE2L2, has little effect, suggesting redundancy in the regulation of adaptation. We show that adaptation to acetaminophen has a spatial component, involving a shift in regionalisation of CYP2E1, which may prevent toxicity thresholds being reached. These data reveal unexpected complexity and dynamic behaviour in the biological response to drug-induced liver injury