Development of a Musculoskeletal Ultrasound Education Curriculum for Ultrasound Technologists and Musculoskeletal Fellows: An Adventure in Co-Learning

Musculoskeletal ultrasound is highly operator dependent. Appropriate training is essential to provide high quality imaging to patients. We developed a combined musculoskeletal ultrasound curriculum for our musculoskeletal imaging fellows and our ultrasound technologists to help provide this training. This combined curriculum allows fellows to teach technologists about anatomy and pathology, and the technologists to instruct the fellows on sonographic technique. After viewing our poster exhibit, the learner should: 1.Understand the benefits of co-learning between musculoskeletal imaging fellows and ultrasound technologists 2.Be able to identify key components of a musculoskeletal ultrasound curriculum for both ultrasound technologists and musculoskeletal imaging fellows 3.Understand how we implemented this curriculum in our department through learning sessions. We will review the learning needs of ultrasound technologists as well as those of the musculoskeletal fellows. The curriculum consists of both a didactic component and a hands on component, covering several joints. The learners are given directed readings. During the lecture portion of the curriculum, anatomy, sonographic anatomy, sonographic pathology, and scan technique are reviewed. During the hands on portion of the curriculum, the faculty member first demonstrates the sonographic technique for the particular joint. Next, the faculty facilitates practice scanning between the ultrasound technologists and the musculoskeletal imaging fellows, who work together to provide education to each other based on their skill sets. Methods of assessment will be discussed. We will discuss how we implemented our multiple monthly learning sessions. We will include survey feedback from ultrasound technologists, musculoskeletal imaging fellows, and musculoskeletal imaging faculty. We will discuss implications and future proposals

Customer experience management in retailing: Understanding the buying process

Abstract Retailers recognize that greater understanding of customers can enhance customer satisfaction and retail performance. This article seeks to enrich this understanding by providing an overview of existing consumer behavior literature and suggesting that specific elements of consumer behavior-goals, schema, information processing, memory, involvement, attitudes, affective processing, atmospherics, and consumer attributions and choices-play important roles during various stages of the consumer decision process. The authors suggest ways in which retailers can leverage this understanding of consumer behavior. Each of these conceptual areas also offers avenues for further research. © 2008 New York University. Published by Elsevier Inc. All rights reserved. Keywords: Consumer behavior; Postpurchase; Goals; Information search; Retail environment; Attribution theory; Attitudes; Affect and mood; Involvement; Attitudes; Decision process The importance of understanding consumer behavior has never been more important to retailers. Whereas consumer research once was a task left to manufacturers of consumer packaged goods, retailers have embraced this responsibility, spending millions of dollars to research, understand, and influence consumer behavior. As we outline, academic research confirms the importance of such practices and we summarize the results of those efforts. Further, this paper develops an ongoing consumer research agenda that provides the authors' views as to the most important consumer issues worthy of retailers' attention. As theoretical work in consumer behavior becomes more refined, retailing must keep pace and remain vigilant in the pur- * Corresponding author. Tel.: +1 617 373 4812

Retailer Marketing Communications in the Digital Age:Getting the Right Message to the Right Shopper at the Right Time

The evolving retail landscape in the digital age has resulted in opportunities and novel capabilities for retailers. This paper identifies four key challenges facing retailers based on insights from practitioners and academics using the customer journey framework as a guide. It then considers evidence from both practice and theory on how contemporary retailers might best innovate in the face of these challenges, to get “the right message to the right shopper at the right time.” Historically, retail was largely constrained to focus on individual touchpoints as manufacturers drove the majority of communication decisions. More recently, with the ability of e-commerce to capture the shopper decision journey more comprehensively, retailers are better able to understand what the right message would be as well as where, when, and how to deliver it to reach the most responsive shoppers to achieve the retailer's strategic objectives in each phase of the journey.</p

Retailer Marketing Communications in the Digital Age::Getting the Right Message to the Right Shopper at the Right Time

The evolving retail landscape in the digital age has resulted in opportunities and novel capabilities for retailers. This paper identifies four key challenges facing retailers based on insights from practitioners and academics using the customer journey framework as a guide. It then considers evidence from both practice and theory on how contemporary retailers might best innovate in the face of these challenges, to get “the right message to the right shopper at the right time.” Historically, retail was largely constrained to focus on individual touchpoints as manufacturers drove the majority of communication decisions. More recently, with the ability of e-commerce to capture the shopper decision journey more comprehensively, retailers are better able to understand what the right message would be as well as where, when, and how to deliver it to reach the most responsive shoppers to achieve the retailer’s strategic objectives in each phase of the journey. It is within this context that this paper considers the following key challenges: 1) When is the right time to communicate with a given shopper?, 2) What is the right way to communicate with a given shopper?, 3) What is the right way to leverage in-store collateral?, and 4) How do we cultivate the right long-term relationship with a shopper

—Why Does Poor Service Prevail?

No abstract available.service models, service failure, customer satisfaction, switching costs

Antecedents and Consequences of Organizational Change: "Institutionalizing" the Behavioural Theory of the Firm

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