Replacing Place In Marketing-Mix Strategy For Hospitality Services

In the conventional marketing mix, a focus on physical distribution handicaps the use of place in planning marketing strategy for hospitality services. To replace it, the article introduces a new group of variables called performance, which focus instead on availability and accessibility. The author does not intend to offer detailed descriptions of specific variables but rather to suggest associations and relationships among issues and options in marketing hospitality services that may not previously have been recognized, and to address the diverse segments of the hospitality services industry in general, including lodging, food, beverage, private club, cruise ship, and travel-destination services

Evaluating Hotel Marketing Effectiveness: The Audit

Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is needed to assess objectives, strategies, and performance. The Marketing Audit provides a workable, worthwhile tool for managers to assess current performances and long-range goals

Greenpass Client Tools for Delegated Authorization in Wireless Networks

Dartmouth\u27s Greenpass project seeks to provide strong access control to a wireless network while simultaneously providing flexible guest access; to do so, it augments the Wi-Fi Alliance\u27s existing WPA standard, which offers sufficiently strong user authentication and access control, with authorization based on SPKI certificates. SPKI allows certain local users to delegate network access to guests by issuing certificates that state, in essence, he should get access because I said it\u27s okay. The Greenpass RADIUS server described in Kim\u27s thesis [55] performs an authorization check based on such statements so that guests can obtain network access without requiring a busy network administrator to set up new accounts in a centralized database. To our knowledge, Greenpass is the first working delegation-based solution to Wi-Fi access control. My thesis describes the Greenpass client tools, which allow a guest to introduce himself to a delegator and allow the delegator to issue a new SPKI certificate to the guest. The guest does not need custom client software to introduce himself or to connect to the Wi-Fi network. The guest and delegator communicate using a set of Web applications. The guest obtains a temporary key pair and X.509 certificate if needed, then sends his public key value to a Web server we provide. The delegator looks up her guest\u27s public key and runs a Java applet that lets her verify her guests\u27 identity using visual hashing and issue a new SPKI certificate to him. The guest\u27s new certificate chain is stored as an HTTP cookie to enable him to push it to an authorization server at a later time. I also describe how Greenpass can be extended to control access to a virtual private network (VPN) and suggest several interesting future research and development directions that could build on this work.My thesis describes the Greenpass client tools, which allow a guest to introduce himself to a delegator and allow the delegator to issue a new SPKI certificate to the guest. The guest does not need custom client software to introduce himself or to connect to the Wi-Fi network. The guest and delegator communicate using a set of Web applications. The guest obtains a temporary key pair and X.509 certificate if needed, then sends his public key value to a Web server we provide. The delegator looks up her guest\u27s public key and runs a Java applet that lets her verify her guests\u27 identity using visual hashing and issue a new SPKI certificate to him. The guest\u27s new certificate chain is stored as an HTTP cookie to enable him to push it to an authorization server at a later time. I also describe how Greenpass can be extended to control access to a virtual private network (VPN) and suggest several interesting future research and development directions that could build on this work

Greenpass: Flexible and Scalable Authorization for Wireless Networks

Wireless networks break the implicit assumptions that supported authorization in wired networks (that is: if one could connect, then one must be authorized). However, ensuring that only authorized users can access a campus-wide wireless network creates many challenges: we must permit authorized guests to access the same network resources that internal users do; we must accommodate the de-centralized way that authority flows in real universities; we also must work within standards, and accommodate the laptops and systems that users already have, without requiring additional software or plug-ins. This paper describes our ongoing project to address this problem, using SPKI/SDSI delegation on top of X.509 keypair within EAP-TLS. Within the ``living laboratory\u27\u27 of Dartmouth\u27s wireless network, this project lets us solve real problem with wireless networking, while also experimenting with trust flows and testing the limits of current tools

Tour guiding, organisational culture and learning: lessons from an entrepreneurial company

This paper examines the impacts of organisational culture on the learning and development of tour guides. Drawing on a case study of a small entrepreneurial tour company, the paper considers the nature of the organisation's culture, the tours it provides, including their narrative contents and the processes of organisational learning and socialisation. The paper suggests that the development of a learning culture within such an organisation may benefit from the provision of appropriate learning opportunities among the guides and facilitators who coordinate guide development

SMEs' purchasing habits : A procurement maturity model for stakeholders

Although micro companies overpower the small and medium enterprise (SME) segment, generalizations are often with medium size companies, and therefore, there are many unknowns, especially when it comes to its buying behavior. Conformist studies and industry practices assume SMEs to be “normative” or “conservative” buyers; however, this hypothesis is untested. This article aims to scrutinize the reality, and proposes a unified model that rejects pre-containerization in buying behavior typologies, as well as selectiveness in terms of audience type, whether it is corporate, SME, or consumer. While replacing researchers’ perceptions with the audience’s, the model yields actual knowledge that can lead to audience’s beliefs in lieu of the opposite, which is used to mislead stakeholders. The study shows that SMEs also buy like individuals and spend in a similar way to consumers’, including not only “normative” and “conservative” but also “negligent” and “impulse” zones. From the research-implications perspective, future studies by behaviorists can explore why SMEs purchase in this way. Marketers may benefit from the finding that SMEs buy like individuals. In addition, SMEs may want to be conscious of their purchasing habits, and—utilizing the newly introduced “risk score” frontier—policymakers should assess the consequences of these habits at the macro level

The effects of rural and urban areas on time allocated in self-employment : differences between men and women

This study investigates the association of the rural−urban divide and the time individuals allocate in self-employment. The empirical analysis uses fixed effects modelling on data from the UK Household Longitudinal Survey over the period 2009−2019. The study identifies significant differences in the time men and women allocate in self-employment between rural and urban areas according to their career age group. While men and women tend to allocate more time in self-employment in their senior career age when residents of urban areas, the time they allocate in self-employment between rural and urban areas in early- and mid-career age differs markedly. More importantly, we find that significant differences exist not only between residents of rural and urban areas, but also between residents of these areas and in-migrants to these areas. We find a significant positive effect on the time senior career age women who migrate to rural areas allocate in self-employment. In contrast, we find that early career men who move from rural to urban areas allocate significantly more time in self-employment. The results reveal the existence of complex dynamics between gender and age, which affect the allocation of time in self-employment between rural and urban areas

Gender, age and the MBA: An analysis of extrinsic and intrinsic career benefits

Against the background of an earlier UK study, this paper presents the findings of a Canadian based survey of career benefits from the MBA. Results indicate firstly that gender and age interact to influence perceptions of career outcomes (young men gain most in terms of extrinsic benefits of career change and pay), and secondly that both men and women gain intrinsic benefits from the MBA. However, intrinsic benefits vary by gender: men in the study were more likely to say they gained confidence from having a fuller skill set while women were more likely to say they gained confidence from feelings of self worth; men emphasised how they had learned to give up control while women argued that they had gained a ‘voice’ in the organization. The role of the MBA in career self- management and the acquisition of key skills are examined as well as the implications for the design of programmes in meeting the varied need of men and women in different age groups

Entrepreneurial characteristics in SMEs: a rural and remote rural perspective of Lincolnshire businesses [part 2]

Businesses located within remote areas have better‐developed skills and characteristics, which may be termed entrepreneurial in nature. Rural businesses have a better understanding of their customer needs and requirements. SMEs do not see themselves as different in any way from other businesse

On the Dialectics of Charisma in Marina Abramović’s The Artist is Present

While ‘charisma’ can be found in dramatic and theatrical parlance, the term enjoys only minimal critical attention in theatre and performance studies, with scholarly work on presence and actor training methods taking the lead in defining charisma’s supposed ‘undefinable’ quality. Within this context, the article examines the appearance of the term ‘charismatic space’ in relation to Marina Abramovic’s retrospective The Artist is Present at New York’s Museum of Modern Art in 2010. Here Abramovic uses this term to describe the shared space in which performer and spectator connect bodily, psychically, and spiritually through a shared sense of presence and energy in the moment of performance. Yet this is a space arguably constituted through a number of dialectical tensions and contradictions which, in dialogue with existing theatre scholarship on charisma, can be further understood by drawing on insights into charismatic leaders and charismatic authority in leadership studies. By examining the performance and its documentary traces in terms of dialectics we consider the political and ethical implications for how we think about power relations between artist/spectator in a neoliberal, market-driven art context. Here an alternative approach to conceiving of and facilitating a charismatic space is proposed which instead foregrounds what Bracha L. Ettinger calls a ‘matrixial encounter-event’: A relation of coexistence and compassion rather than dominance of self over other; performer over spectator; leader over follower. By illustrating the dialectical tensions in The Artist is Present, we consider the potential of the charismatic space not as generated through the seductive power or charm of an individual whose authority is tied to his/her ‘presence’, but as something co-produced within an ethical and relational space of trans-subjectivity