EUROPEAN CRISIS’ EFFECTS UPON THE ROMANIAN ECONOMY Ionela Gavrila-Paven, “1 Decembrie 1918 University†Alba Iulia

European Union is facing severe challenges from the financial crisis andthe deep recession. The recession of the global economy affected the commercial andfinancial relations between European economies and between Europe and the rest of theworld. European Commission has indicated how it intends to apply state aid rules tostate support schemes and individual assistance for financial institutions; has providedguidance on the treatment of asset relief and impaired assets; and has presentedproposals for establishing regulatory and supervisory standards for alternativeinvestment fund managers. In this condition European Union has two major challenges:one to continue its Agenda on the integration phenomenon, and the other to applymeasures to recover the crisis.financial crisis, recession, state aid rules, state support schemes, gross domesticproduct

A New Direction in University. Teaching between Solidarity, Complexity and Media Education

At the time of an abundance of media o ers and the reduced prestige of the institutions, teaching became strategic to maintaining and rede ning the authority and professional recognition of teachers. It has therefore become advisable to activate a process of self-re ection on the part of universities on the dimensions of didactic innovation and new demands placed on university professors, starting from the reformulation of the mission of the University of the ird Millennium. Areas in need of consideration include: educating to educate (old and new trends in the mode of transmission of knowledge, considering the continuous access to the contents and the new media and cultural behaviours of the students); educating towards an interdisciplinary perspective; educating towards internationalization; educating for integration and solidarity; educating to divulge the results of scienti c research, national and global problems and evolutions in terms of technology and human value; educating with and about the digital media. All these dimensions are explored in the paper, with particular a ention given to the multiple dimensions of Media Literacy for university teachers with regard to overcoming physical, cultural and generational barriers between teachers and students and to up-to-date and democratize the quality university education

NEW METHODOLOGIES AND TENDENCIES IN QUALITATIVE MARKETING RESEARCH

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation ââ¬â from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick rhythm of the technologies’ evolution and together with them of the products and services areengines that are pushing and imposing a permanent adjustment of the offer to the higher exigenciesof the consumers. Romanian consumer entered later in the crazy race of the consumption society.He was, at the beginning, confronted with the diversity alternatives and he was surprised that hedid not have to wait like before. Such as accommodating with good is not very difficult, we, theRomanians, skip of stages and we adjusted to the new stile.qualitative marketing research, consumers, tendencies, competition

STRATEGIC OUTLINES: BETWEEN VALUE AND DIGITAL ASSETS MANAGEMENT

Enterprise content management leverages digital asset management to supportbusiness channel diversity. Business asset management technology is targeted to products and finalservices. By capturing photos, videos, logos and other creative assets in a central repository itbecomes possible to control how, when and by whom these assets are used.The ability to locate different images enhances collaboration inside and outside the organization.To provide full value, the system links to technologies that deliver assets to real time.Managing Digital Assets is increasingly a core management discipline for both commercialcompanies and not for profit organizations.The authors propose some directions to be accomplished when it is used digital assets.Digital Assets Management (DAM), architecture of DAM, Strategy for DAM

ARRANGEMENTS IN FAVOR OF INCREASING THE ENTREPRENEURIAL CAPACITIES IN THE CENTRAL REGION

Local entrepreneurial potential remains an untapped resource in the economy of Romania,firstly because of the deficient access to information for the majority of the population, and secondly thefear of daring action and taking some risks. Therefore the European Union, through its structuralinstruments, wishes to contribute to the development and promotion of entrepreneurial potential in allMember States, hence the suggestive slogan of the fund: "Invest into people."One of the positive effects of economic crisis that has affected and continues to affect a great deal of the EUMember States' economies is that some have been "cleansed" of inefficient, nonproductive companies,because they could not survive this period, alternatively strengthening the companies that focus on laborproductivity growth, quality products and services, including maintaining a relationship based on trust withtheir primary customers. Thus, after this 'cleaning', due to the needs of today, a number of uncoveredactivity sectors remained and new ones have emerged.entrepreneurial potential, sustainable development, uncovered activity sectors.

Influence Factors for the Choice of a Software Development Methodology

The success rate of software development projects can be increased by using a methodology that is adequate for the specific characteristics of those projects. Over time a wide range of software development methodologies has been elaborated, therefore choosing one of them is not an easy task. Our research reviews the main categories of development methodologies and then focuses, for a detailed study, on three of them: Rational Unified Process (RUP), Rapid Application Development (RAD) and Extreme Programming (XP). For each methodology it is presented the structure of software life cycle, there are identified the situations in which the methodology can be used successfully and the situations in which it tends to fail. Based on the literature review of software development methodologies and on a series of surveys, published by different researchers, exploring the state of practices in this field, we have identified a number of factors that influence the decision of choosing the most adequate development methodology for a specific project. The methodologies that are subject of this study are evaluated in relation to these factors to find out which development methodology is the most adequate depending on the level of the factors for a specific project. The results of our research are useful for the developers by helping them to identify what software development methodology can be used with success for a specific project.Software development methodology, Rational Unified Process, Rapid Application Development, Extreme Programming, choosing the adequate methodology

Finite Mass Effect on Two Photon Processes in Hydrogenic Systems: Effective Scalar Photon Interaction

We consider a hydrogenic system with a nucleus of finite mass. The coupling of the radiation field to the center of mass motion gives rise to an effective scalar type coupling. This induced scalar photon interaction emerges as a correction in competition with the usual multipole interactions. This effect is particularly important in positronium where the electric quadrupole interaction is totally suppressed. We illustrate this effect with the two-photon decay of metastable hydrogenic systems.Comment: 12 pages, Latex, no figure. Version to appear in Phys. Lett.

Televisione. Sequestro e dissequestro della storia

Born together with the history it narrates, television takes over the role of power supply and archive of national and individual memory. At the same time, Tv is expression and manifestation of our memories and fundamental component of identity, like no nedium has done. All this allows to affirm that current affairs are turning into our history as a result of speed of TV. The accompanying path between the social history of the country and television storytelling are the focus of this article. After a review of the possible contamination between history and television, this essay focuses on the narrative function of TV and the high incidence of this medium on the visibility or cancellation of events, social facts and characters.To demonstrate the responsibility of TV over the historicizing process and the impact on collective memory, in the second part of this essay we have been brought into focu

VALORIZING ENTREPRENEURIAL POTENTIAL OF THE CENTRALREGION - PARTNERSHIP BETWEEN UNIVERSITY AND BUSINESS ENVIRONMENT AS SUPPORTING ELEMENT OF THE ENTREPRENEURIAL CULTURE

The core of the economic growth is the nation entrepreneurial potential and itsforce of creation and qualities. The enthusiasm and imagination of the entrepreneurs that arecapable of accomplishing their dreams is the key element that leads a business to successbecoming in this way model of success for the future generations. Building the reliance between desire and reality, beginner entrepreneurs have to relyon solid basis such as business plan well elaborated, good practices and IT instruments. Onceestablished and adopted these elements, entrepreneurs and managers can apply their ownabilities in increasing a business and lead it towards success. So, leader entrepreneurs build success companies that are generating economicchanges and create working places but they are contributing to the improvement of theircommunities. Dynamic, flexibility, innovation spirit, orientation capacity towards the clientsneed or the quick reaction in market adaption represents the definitely characteristics of thesecompanies. Although the small and medium enterprises sector is one of the most affected by theeffects of the economic crisis, present situation can be considered as an opportunity for smalland medium companies in identifying and quick response to the market changes in findingflexible and innovative ways of developing activities.entrepreneurial potential, partnership, entrepreneurial culture