Inter-individual differences in attitude content:Cognition, affect, and attitudes

In this chapter, we describe and integrate advances in the study of inter-individual differences in attitude content. Research within this area has addressed how people differ in the extent to which their attitudes are primarily guided by the favorability of their cognitive and affective responses. We begin by describing work that prompted researchers to address this topic and how these individual differences have been measured. We then highlight the implications of individual differences in cognitive and affective content in relation to attitude formation, attitude change, attitude strength, and how individuals perceive and evaluate people, groups, and other attitude objects. Taken together, these lines of research lend support to the argument that people differ in their use of cognitive and affective information as bases for attitudes. We conclude the chapter by addressing new questions that we believe will stimulate further interest in the topic.</p

United we stand: Intergroup conflict moderates the intergroup sensitivity effect

Ingroup members who criticize their group face much less resistance than outgroup members who say the same thing (the intergroup sensitivity effect). In the context of intergroup conflict, however, it was predicted that treatment of ingroup critics would not be so generous. Muslim Indonesians read an extract from an interview in which the speaker criticized Muslims. The comments were attributed to either another Muslim or to a Christian. Before reading the criticism, half of the participants had read an article describing intense conflict between Muslims and Christians in Indonesia, whereas the other half read a neutral article. As predicted, negativity toward the ingroup critic and the ingroup critic's comments increased in the conflict salience condition, to the point that the intergroup sensitivity effect disappeared. However, conflict salience did not have an effect on attributions of motive or on agreement with the message. Implications for our understanding of "patriotic criticism" are discussed. Copyright (C) 2009 John Wiley & Sons, Ltd