FAKTOR – FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING DALAM UPAYA MENINGKATKAN MARKET SHARE (Studi KasusPadaSmartphone iPhone di Semarang)

The study aims to analyze the Market share of the competitive advantage of the iPhone Smartphone in mobile phone sales agents in Semarang. This study departs from the research problem is: "How to increase Market share on Apple products?" A literature review conducted has led researchers to produce a model of research studies the relationship formed by four (4) variables: product quality, product innovation, price, competitive advantage and one (1) indicator is Market share. This research method using a technique of sampling purposive with sample as many as 100 respondents at a sales agent of mobile phone in Semarang. Analysis method used is an analysis of quantitative and qualitative analysis uses linear regression analysis double with SPSS. This analysis includes: test of validity and reliability, classic test assumptions, regression analysis double, the testing of hypotheses through t test and test f, determination and the coefficients (r2). The results showed that in the first equation of product quality, product innovation and a significant positive effect on competitive advantage. For the second equation competitive advantage and price positive and significant impact on Market share. Variable product innovation is the most dominant factor affecting the competitive advantage of 0.572 and the smallest factor affecting the Market share is the price of 0216. Then through the F test can be seen that all the independent variables is feasible to test the dependent variable. Figures Adjusted R Square on the first equation 0.568, while the second equation by 0091. This shows bahwa56.8% competitive advantage can be explained by the variable quality of products and product innovation. While in the second equation indicates that 9.1% of Market share can be explained by the competitive advantage and price variables. The rest can be explained by other variables outside of research

ANALISIS PENGARUH ISI BERITA, KELOMPOK ACUAN, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN PADA TABLOID OTOSPEED (Studi Pada Masyarakat di Kota Semarang)

This study aims to analyze and provide empirical evidence on buying interest Tabloid Otospeed the audience in accordance with the prescribed criteria. The question in this study is whether the content of the news, reference groups, and brand awareness can influence consumers to buy the Tabloid Otospeed. In this study, data were collected through questionnaire method against 75 respondents were interested in buying the tabloid Otospeed in Semarang using purposive sampling technique. The model developed in this study consists of three independent variables are the attributes of the content of the news, reference groups, and brand awareness, and one dependent variable purchase interest. The method of analysis used is the analysis of quantitative and qualitative analysis using multiple linear regression analysis with SPSS. This analysis includes: the validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing via t test and F test, and the coefficient of determination (R2). From the analysis of the regression equation was obtained: Y= 0,301 X1 + 0,391 X2 + 0,252 X3 The results showed that the content of the news, reference groups, and brand awareness have a positive and significant impact on buying interest. Variable reference group is the most dominant factor influencing buying interest at 0.391 and the smallest factor influencing buying interest at 0.252 is brand awareness. Then through the F test can be seen that the three independent variables is feasible to test the dependent variable buying interest. Figures Adjusted R Square of 0.627 indicates that 62.7 percent of the variable purchase interest can be explained by the three independent variables in the regression equation. While the remaining 37.3 percent is explained by other variables outside the three variables used in this study

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KUNJUNG ULANG PADA OBYEK WISATA PEMANDIAN AIR PANAS GUCI DI KABUPATEN TEGAL

This study aims to analyze things that can affect willingness to revisit GUCI hotspring object in Tegal Regency. This study departs from an axisting research problem “how to increase willingness to revisit in GUCI Hotspring Object?”this study was conducted by testing the affect of product image, product quality and customer value to willingness to revisit, where product attractiveness is used as an intervening variable. This research method use purposive sampling technique 150 respondents who have traveled to GUCI Hotspring Object in Tegal Regency. For method of Analysis using quantitative and qualitative method by Structural Equation Modelling (SEM) of the amos 20.0. Data used is primary data by questionnaire with some of open and closed questions. The result of this research prove that three of hypothesis are accepted and 1 hypothesis is rejected. The hypothesis accepted are both product quality and costumer value affect positively and significant to product attractiveness; and product attractiveness affect positively and significant to willingness to revisit. And the hypothesis rejected is product image not significant but have a positive influence to willingness to revisit

ANALISIS PENGARUH DAYA TARIK DESAIN PRODUK, DAYA TARIK PROMOSI, DAN PERSEPSI KUALITAS TERHADAP CITRA MEREK SERTA DAMPAKNYA TERHADAP MINAT PEMBELIAN KONSUMEN (Studi pada Calon Konsumen Honda Beat Pop di Dealer Nusantara Sakti Purwokerto)

This study aimed to analyze the effects arising from the attractiveness of product design, attractiveness of promotion, and perceived quality on brand image and its influence on purchase intention from Honda Beat Pop motorcycle. The variables used in this study are attractiveness of design product, attractiveness of promotion, and perceived quality as an independent variable, then the brand image as an intervening variable and purchase intention as the dependent variable This research method using a technique of sampling purposive with sample as many as 150 prospecting customer of Honda who visit to Dealer Honda Nusantara Sakti Purwokerto. Analysis method in this study used quantitive and qualitative analysis use Structural Equation Model (SEM) of the AMOS 20.0. The data is primary and uses a questionnaire with open and closed questions. The result of this research prove 3 hypothesis accepted and 3 hypothesis rejected. The 3 hypothesis accepted are show attractiveness of promotion positively affect to brand image, perceived quality positively affect to brand image, and perceived quality positively affect to purchase intention and 3 hypothesis rejected is show attractiveness of design product not significant but positively affected to brand image, attractiveness of design product not significant but positively affected to purchase intention, and brand image not significant but positively affected to purchase intention

ANALISIS PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN PADA PRODUK PLAT BETON “FLYSLAB” (Studi Kasus pada PT. Kinarya Beton Salatiga)

In Indonesia, the demand for housing and offices building currently increase very significantly and this will continue for coming several decades. These demands correlate to increasing in middle income population and economic development in the country. As a consequence, competitions among the housing and building construction company become very tight in order to grab the market, especially to fulfill the concrete demand. In this situation, the concrete manufacture companies will do everything to provide the client demand of the concretes that may include good-quality and competitive price. Of course, the taste of the clients to the product should be considered and fulfilled seriously. The manufacture company, like PT Kinarya Beton Salatiga, must create new innovation to attract the clients on concrete product in the market demand. Due to this tight competition, the clients would buy the product with very selective in many aspects including quality, price and appearance. This research is using four variables such as product quality, product innovation, competitive advantage, and purchasing decision. The sample of this research are clients who have purchased concrete, called “Flyslab”, from PT. Kinarya Beton Salatiga. The hypothesis test used 100 respondents as the data. Technique of analysis that is used in this research is software program of Statistical Package fo Social Science (SPSS) 23. The result of research showed that quality product and innovation product have a positive and significant impact to competitive advantage with the result Y1 = 0,184 X1 + 0,592 X2 , then, competitive advantage have a positive and significant impact to purchasing decision with the result Y2 = 0,544 Y

ANALISIS PENGARUH EFEKTIVITAS IKLAN TELEVISI DAN KEUNGGULAN PRODUK TERHADAP MINAT BELI SABUN MANDI LUX

This study aims to examine and analyze the effect of celebrity endorser and the advertising messages on the effectiveness of advertising of the LUX soap products, then examine and analyze the effect of the effectiveness of advertising and superiority of products on buying interest of the LUX soap products. This study sample was 100 student of undergraduate programs in University of Diponegoro. This study was performed using multiple linear regression analysis two stages with SPSS. The first regression to analyze the effect of celebrity endorser and the advertising messages on the effectiveness of advertising, while the second regression to analyze the effect of the effectiveness of advertising and superiority of products to buying interest of the LUX soap products. The results showed that the celebrity endorser and the advertising messages has a positive and significant effect on the effectiveness of advertising of LUX soap products. A variables that have big effect on the effectiveness of advertising is the advertising messages. Then, the effectiveness of advertising and superiority of product has a positive and significant effect on buying interest of LUX soap products. A variable that has big effect on the buying interest is superiority of product

THE EFFECTS OF SALESPERSON TRAINING PROGRAM QUALITY ON SALESPERSON COMPETENCY AND MANAGEMENT OF THE DISTRIBUTION AREA TO INCREASE SALESPERSON PERFORMANCE (Differences Study on Distribution Pharmacy Company in Central Java, Indonesia)

A quality training program for sales persons will optimize sales persons’ performance through several variables, which are the competence of sales persons and the quality of distribution territory management. The problem of this research is how does the improvement of sales persons’ competence affecting the improvement of seller territory management quality is able to fill the gap between sales persons’ training program and sales persons’ performance. The samples were 166 respondents who are sales persons and have followed training program from various pharmaceutical distributor companies in Central Java. In addition, data was analyzed using the Structural Equation Modeling (SEM) of AMOS 23 program. To improving the performance of sales persons, their competence is significantly affected by sales persons training program, and the quality of distribution territory management is also significantly affected by sales persons' competence, while the performance of sales persons is significantly affected by the quality of distribution territory management. Meanwhile, the competence of sales persons provides neither major nor significant effect on the performance of sales persons

PENGARUH MUTU PRODUK DAN INOVASI PRODUK TERHADAP KEUNGGULAN PRODUK, DAN JANGKAUAN DISTRIBUSI SERTA DAMPAKNYA TERHADAP MINAT BELI KONSUMEN FASTRON SYNTETIC SAE 10W-40 (Studi Kasus pada Masyarakat Kota Semarang)

Purpose of this study are: (1)To analyze the effect of product quality and product innovation toward product excellence in order to increase consumer buying decision. (2)To analyze the effect of product excellence and distribution channel in order to increase consumer buying decision. Samples of this research are 100 consumers that buy Fastron synthetic sae 10w-40. Data used is primary data with collection method is through questionnaires. Technique data used is multiple regression with classic assumption, also validity and reliability testing. The conclusion of this study are : (1) The higher product quality, so the higher product excellence, (2) The higher product innovation, so the higher product excellence, (3) The higher product excellence, so the higher consumer buying decision, (4) The higher distribution channel, so the higher consumer buying decisio

ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA RESTORAN SEBAGAI VARIABEL INTERVENING (Studi pada Restoran Pondok Ijo Weleri Kendal)

The purpose of this study is to explain the effect of product quality, service quality and restaurant atmosphere to influence purchase decisions, where restaurant image is used as an intervening variable to the purchase decision at Pondok Ijo Weleri Kendal Restaurant. This research is done by taking sample using purposive sampling technique, that is consumers who have visited and bought some food in Pondok Ijo Restaurant at least once with average of age 14 years old up to 40 years and above. Data collection was obtained from 100 consumers of Pondok Ijo Restaurant by giving questionnaires which consist of open questions which is analyzed qualitatively, and the answer of the closed questions were analyzed using Multiple Linear regression method using SPSS 22 program. The results of the analysis show that product quality, service quality and store atmosphere have a positive and significant influence on the restaurant image, then restaurant image has a positive and significant influence on purchase decisions

ANALISIS PENGARUH CELEBRITY ENDORSER DAN KEINOVATIFAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN, SERTA CITRA MEREK DAN NILAI UTILITARIAN SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA PROVIDER SELULER XL DI SEMARANG)

This study aims to explain the influence of celebrity endorser and product innovativeness in order to influence purchasing decision, which brand image and utilitarian value are used as intervening variables between celebrity endorser and product innovativeness to purchasing decision XL provider in Semarang. This research was conducted by taking samples using purposive sampling technique. The collection of data obtained from 100 XL users in Semarang by giving questionnaires which consist of open and closed questions. The analysis technique used in this research is Multiple Linier Regression of SPSS 23 program. The first regression to analyze the effect of celebrity endorser on brand image. The second regression to analyze the effect of product innovativeness to utilitarian value, while the third regression to analyze effect of brand image and utilitarian vaue on purchase decision. The result show that celebrity endorser has positive and significant impact on brand image. Product innovativeness has positive and significant impact on utilitarian value. Brand image and utilitarian value also have positive and significant impact on purchasing decision