Securing the Youth Vote: A Comparative Analysis of Digital Persuasion on TikTok Among Political Actors

In the context of "pop politics" and "politainment," the irruption of TikTok has changed the landscape of social media and become the fastest-growing application among young people. Based on the peculiarities of the social platform's affordances and the political personalization approach, we explore the differences between political parties and political leaders in terms of digital persuasion on TikTok in Spain and Poland. This work contributes to the scarce knowledge about the strategic use of TikTok for political purposes. It also attempts to fill the gap in the comparative research into the practical uses of TikTok in different political contexts. The study explores the three classical persuasion appeals - pathos, ethos, and logos - based on a visual, quantitative analysis of N = 372 videos posted on the official TikTok profiles of the main political parties and leaders from January 1st to March 31st, 2022. Differences were found in how political parties and political leaders used TikTok's affordances as well as in the main rhetorical resource they use to persuade. We noted the use of more rational resources (logos) in the case of political parties and more emotional resources (pathos) for political leaders. Further, the rare presence of the personality in the videos of the political actors (ethos), along with their unusual privatization role, indicate that personalization on TikTok is far from being considered as part of their digital persuasion strategy

INDCOR White Paper 5: Addressing Societal Issues in Interactive Digital Narratives

This white paper introduces Interactive Digital Narratives (IDN) as a powerful tool for tackling the complex challenges we face in today's society. In the scope of the COST Action 18230 - Interactive Narrative Design for Complexity Representation, a group of researchers dedicated to studying media, systematically selected six case studies of IDNs, including educational games, news media, and social media content, that confront and challenge the existing traditional media landscape. These case studies cover a wide range of important societal issues, such as racism, coloniality, feminist social movements, cultural heritage, war, and disinformation. By exploring this broad range of examples, we aim to demonstrate how IDN can effectively address social complexity in an interactive, participatory, and engaging manner. We encourage you to examine these case studies and discover for yourself how IDN can be used as a creative tool to address complex societal issues. This white paper might be inspiring for journalists, digital content creators, game designers, developers, educators using information and communication technologies in the classroom, or anyone interested in learning how to use IDN tools to tackle complex societal issues. In this sense, along with key scientific references, we offer key takeaways at the end of this paper that might be helpful for media practitioners at large, in two main ways: 1) Designing IDNs to address complex societal issues and 2) Using IDNs to engage audiences with complex societal issues

The Age of Terrorism Media: The Visual Narratives of the Islamic State Group’s Dabiq Magazine.

Soon after the Islamic State group declared itself to be the new ‘Caliphate’ on June 28, 2014, it launched an official transnational English-language magazine called Dabiq. The magazine, with a global outreach that transcended national and regional boundaries, covered the group\u27s strategic direction, military strategy, and alliances. This research seeks to explain the crucial role its photographs had in framing the group\u27s visual narratives and how these narratives transformed over time. Drawing on recent literature, this work discusses the new trends in terrorism media and incorporates new ways to operationalize and measure framing in the context of visual communication and global terrorism. The work concludes by a discussion of the global implications of the findings and points out limitations and suggestions for future research

The age of terrorism media: The visual narratives of the Islamic State Group's Dabiq magazine

Soon after the Islamic State group declared itself to be the new 'Caliphate' on June 28, 2014, it launched an official transnational English-language magazine called Dabiq. The magazine, with a global outreach that transcended national and regional boundaries, covered the group's strategic direction, military strategy, and alliances. This research seeks to explain the crucial role its photographs had in framing the group's visual narratives and how these narratives transformed over time. Drawing on recent literature, this work discusses the new trends in terrorism media and incorporates new ways to operationalize and measure framing in the context of visual communication and global terrorism. The work concludes by a discussion of the global implications of the findings and points out limitations and suggestions for future research.This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at [email protected]

War or peace tweets? The case of Pakistan

This study explores the application of social media in a violent conflict and examines the role that Twitter can play in communicative processes in light of peacebuilding practices. It bridges a gap in communication research by conducting a war/peace framing analysis on Twitter regarding the second deadliest terrorist attack in Pakistan. Our results challenge the idealistic perspectives of peace communication scholars, who predicted that digital platforms would lead to a strong peace framing approach. Similar to traditional media, the tweets were dominated by war frames. Results also showed the amount of war and peace indicators varied over time. Further, findings suggest the narrative that ultimately failed to highlight a peace framework, was largely shaped by local events and the power of traditional stakeholders

Converged journalism: practices and influences in Pakistan

Based on the hierarchy of influences model, we explored journalists’ understanding and perceptions about media convergence in Pakistan’s media industry and its influence on journalistic practices and routines. In-depth interviews with Pakistani news practitioners revealed several challenges hindering the successful implementation of media convergence in Pakistan. These challenges included the lack of resources for incorporating digital technologies, the lack of financial incentives, and stringent journalistic work routines, we found that technology-induced routines have severely affected both the personal and the professional lives of media practitioners. The adoption of convergence in Pakistan has been largely based on economic and commercial concerns rather than attempts to improve the quality of media content. Overall, the work contributes to the media convergence literature by providing insights from an emerging non-Western media system