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1 research outputs found
The State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis
Author
Barbara Mueller
Bulearca M.
+19Â more
Choi S. M.
De Mooij M.
Eyueboglu Ezgi
Harris P.
Hofstede G. H.
House R. J.
Huberman E.
Javornik A.
Leue M. C.
Mueller B.
Okazaki S.
Rodrigues L.
Segall J. W.
Singh A.
Triandis H. C.
VanSchaik L.
Wimmer R. D.
Yang Feng
Yaoyuneyong G.
Publication venue
'Informa UK Limited'
Publication date
Field of study
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